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In the review of 360 newspapers, Ball State journalism professors Lori Demo and Mary Spillman along with Larry Dailey, a journalism professor at the University of Nevada, Reno, found that 42 percent of newspapers had blogs with political content but discovered commitment to blogging widely varied.

Eighty percent of bloggers posted no responses to readers' comments.

Facing declines in circulation, daily newspapers recently started offering blogs in hopes of emulating the success many citizen-produced blogs had in capturing a new audience.

But for those who hold dear the notion that information on the Web will forever want to be free, it's early yet. Keep your eyes peeled for publications whose Web sites are sprouting nonbrowser apps, refining their content, experimenting with new reading devices, bulking up their databases, and above all, publications that are listening to the man from Google

It doesn't understand what users want in order to give them what they need.

Is the iPhone App Store software as content or content as software?