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Mike Henderson

Web Strategy: The Evolution of Brands on Twitter - 0 views

www.web-strategist.com/...evolution-of-brands-on-twitter

blogposts business marketing twitter

shared by Mike Henderson on 22 Aug 08 - Cached
  • Mike Henderson on 22 Aug 08
     
    There is value. but we have to be careful not to fuck it up... I'm thinking about using twitter in lieu of more expensive direct text messagin campaigns.
Mike Henderson

Blogs Blossom into a Big Business - eMarketer - 0 views

www.emarketer.com/Article.aspx

articles blogging blogposts

shared by Mike Henderson on 27 May 08 - Cached
  • The number of people creating blogs in the US will reach over 35 million by 2012—roughly 16% of the Internet population.
  • More importantly, by 2012, more than 145 million people—67% of the US Internet population—will be reading blogs at least once a month. That is up from a readership of 94 million in 2007, or 50% of Internet users.
  • "Furthermore," adds Mr. Verna, "the rates at which blog readers notice and click on ads suggest that they are a well-primed audience."
  • Mike Henderson on 27 May 08
     
    Blogs are it.
Mike Henderson

Why Twitter Matters - 0 views

www.businessweek.com/...tc20080514_269697.htm

blogposts socialmedia twitter

shared by Mike Henderson on 27 May 08 - Cached
  • 140 characters can be smart, useful, maybe even necessary
  • to scope out minute-by-minute trends.
  • eading some to suggest that the microblogging service could become a powerhouse in social media.
  • ...4 more annotations...
  • All-too-frequent outages
  • "I have hundreds of friends on FB, but have done 10x the networking, connecting & communicating on Twitter," tweets Christian Anderson.
  • Twitterers find and follow the people they care about on the service.
  • I now need Twitter more than Twitter needs me." Arrington, who has nearly 17,000 people following his Twitterstream, continued: "It is now an important part of my work and social life, as I carry on bite-sized conversations with thousands of people around the world throughout the day. It's a huge marketing tool, and information tool. But it is also a social habit that's hard to kick."
Mike Henderson

YouTube: You Created the Content, Now Sell the Ads - Advertising Age - Digital - 0 views

adage.com/...article

advertising blogposts video

shared by Mike Henderson on 09 Jun 08 - Cached
  • Let content creators sell ads.
  • $90 million this year; other estimates have it as high as $200 million. Even at the high end, that would be just a touch more than 1% of Google's total revenue
  • YouTube targets advertising by channel or vertical, such as comedy or music, rather than around specific videos.
  • Mike Henderson on 09 Jun 08
     
    I already like their limited overlay feature, but a hyperlink outside of youtube would be about the best form of advetising. You've got to ba able to track it.
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