Group items tagged

no one has unlocked social media in a way that demonstrates return on marketing objectives, such as reasonable expected range of outcome at for set amount of resource allocation

I think social media should be a core component of your marketing mix

What is more common is allocating far less budget to social media and looking at it more like buying a lottery ticket

Now Skittles.com has gone one better by turning its entire site into a massive social media experiment. It is possibly the bravest move I have yet seen, in terms of a global brand getting into bed with social media and social networks.

Skittles hasn’t bothered to filter the results in any way, so swearing is acceptable, and there’s no moderation.

Econsultancy’s experiment was based around the hunch that most of the social media activity relating to our brand was positive, and in some way reinforces our credibility.

Although it's difficult to prove for certain that the companies' involvement in social media has led to their increased revenues, the implication behind the new data is that it has.

Although it's difficult to prove for certain that the companies' involvement in social media has led to their increased revenues, the implication behind the new data is that it has.

Of course what everyone really wants to know is whether or not social media actually pays off in terms of dollars and cents. This study seems to show that it does.

Essentially, media in Habari is about unifying all of your media sources inside your blog software so that you don't have to go running from place to place to assemble a post. In other words, making it easy for the user. I have a pretty common scenario that I use when I start into my diatribe about Habari media.

I am really excited about the progress we've made on the silos in the past week or two. I've managed to finally connect uploading to the simple file silo so that you can upload photos to your own server. With the back-end worked out, the Flickr upload should come very quickly next, and then shortly afterward, the Viddler embedded recording functionality.

is such an unusual magnet for consumer attention and recall that it is worth every penny.

Consumers want to see the ads; they're akin to entertainment.

In my six years of monitoring game spots, there's been no question that brands that "prime the pump" around their Super Bowl spots get far bigger buzz dividends than brands that don't.

A social media release is a Web 2.0 format for the traditional press release (see creative samples)

“a way to Webify the content of the release,”

“The social media release is a way to turn the press release into a blog post with all the functionality that you would expect from a blog post.”

Although the stats on quickanddirtytips.com are fairly impressive—in 2008 more than 20 million Quick and Dirty podcasts were downloaded, and Web traffic was up 125%—the effort for Macmillan is still largely about test-marketing potential books and authors. Richard Rohrer, director of digital business development, said that while he's happy the site is a “financially successful enterprise,” he's more interested in seeing which podcasts and podcasters gain an audience. “The thing about podcasts is that they're a cost-effective way to test a subject area and talent,” he noted.

Customer care and PR are blending as consumers use social media to demand service

The media is in a constant state of reinvention as it transitions from atoms to bits

Gorging on media is out. Selective ignorance and friends as filters are in

One thing all podcasters and producers will need to keep in mind is a lesson to be learned from traditional media … always plan for the next thing.

Consumers are key for companies. Key because they’re clients and best advocates of the brand.

CRM is meant to increase loyalty by offering information and generating repeat business.

Web offers to brand a vast conversation facilitator toolbox such as blogs, forums, twitter, digg-like platforms, social networks, and instant chats to develop an intense relationship with consumers.

I’ve been devoting much of my time of late to exploring Web 2.0 possibilities in the last few weeks… services, sites, widgets and ways to integrate them. Now that we all have profiles all over the place (Facebook, Myspace, Twitter, YouTube and countless others) keeping them all relevant can be pretty time consuming. Fortunately developers appear to be aware of this and are doing something about it. Here’s a cute little example of my most recent Web 2.0 chain reaction (websites updating other websites and profiles automatically)

This is a pretty neat development, and can be handy both socially and professionally.

In this case, my goal was to proliferate my online video, and share the awareness of it as broadly as possible.

Well the truth of the matter is, they are going to leave negative comments about your company elsewhere on the web, there’s no way you’ll ever be able to stop this.

Being on home court gives you the ability to quickly find out issues, so why wait for them to bubble up elsewhere on the web, consider this a ‘free alerting system’ –embrace!

these are individuals that want you to improve your product, so embrace them,

social media being used to make real differences in people’s lives, beyond branding and business

What’s really interesting is that many non-profits’ use of social media is than sophisticated than many Fortune 1000 companies, who often, have the same goals.