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Well, one of the less-understood and -appreciated facts about online targeting in general, and behavioral in particular, is that behind site user activity data there’s a rich array of consumer data in third-party research which can be overlaid with your own data on user online behavior [to] yield whole new levels of understanding. One treasure trove for us is NielsenNetRatings. What Nielsen has done is study how people in different demographic ‘life stages,’ as they call them, actually have very unique group patterns of online behavior based on where they are in their lives.

vertical search data.

un that data against the Nielsen profiles and grouped them into separate categories.

Although it's difficult to prove for certain that the companies' involvement in social media has led to their increased revenues, the implication behind the new data is that it has.

Although it's difficult to prove for certain that the companies' involvement in social media has led to their increased revenues, the implication behind the new data is that it has.

Of course what everyone really wants to know is whether or not social media actually pays off in terms of dollars and cents. This study seems to show that it does.

The central concept is that people tend to be most engaged in content that is core to their specific interests, rather than more generalized content.

consumers feel more comfortable on large, mass media sites.

people continue to spend their time on the sites that offer them the most options and functionality.

The most common way viewers find a video (45.13% of all views our sample) is direct navigation to a video site (i.e. going to YouTube and running a search or clicking around the featured or related videos).

To those trying to unlock a formula for making a video go viral, perhaps this gives some clues: reach out to bloggers and optimize a video's meta-data to ensure it ranks highly on intra-video site plugs.