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Now Skittles.com has gone one better by turning its entire site into a massive social media experiment. It is possibly the bravest move I have yet seen, in terms of a global brand getting into bed with social media and social networks.

Skittles hasn’t bothered to filter the results in any way, so swearing is acceptable, and there’s no moderation.

Econsultancy’s experiment was based around the hunch that most of the social media activity relating to our brand was positive, and in some way reinforces our credibility.

Well, one of the less-understood and -appreciated facts about online targeting in general, and behavioral in particular, is that behind site user activity data there’s a rich array of consumer data in third-party research which can be overlaid with your own data on user online behavior [to] yield whole new levels of understanding. One treasure trove for us is NielsenNetRatings. What Nielsen has done is study how people in different demographic ‘life stages,’ as they call them, actually have very unique group patterns of online behavior based on where they are in their lives.

vertical search data.

un that data against the Nielsen profiles and grouped them into separate categories.

I’ve been devoting much of my time of late to exploring Web 2.0 possibilities in the last few weeks… services, sites, widgets and ways to integrate them. Now that we all have profiles all over the place (Facebook, Myspace, Twitter, YouTube and countless others) keeping them all relevant can be pretty time consuming. Fortunately developers appear to be aware of this and are doing something about it. Here’s a cute little example of my most recent Web 2.0 chain reaction (websites updating other websites and profiles automatically)

This is a pretty neat development, and can be handy both socially and professionally.

In this case, my goal was to proliferate my online video, and share the awareness of it as broadly as possible.

In addition to the platform available through a set of API's based on XML-RPC and Atom, Buzznet’s technical, content and creative teams can help publishers build and manage their online communities.

Group Members does it all for you. Group Members will build, host, moderate, and manage your platform and community as your dedicated outsourced new media consultants.

simply by selecting the appropriate template in a drop-down menu

The Movable Type Community Solution is a complete, out-of-the-box social media solution that lets site owners deploy community-oriented web sites, including forums, community blogs, and user-generated content communities, with just a few clicks.