Skittles launches an amazing social media campaign | Blog | Econsultancy - 0 views
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Now Skittles.com has gone one better by turning its entire site into a massive social media experiment. It is possibly the bravest move I have yet seen, in terms of a global brand getting into bed with social media and social networks.
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Skittles hasn’t bothered to filter the results in any way, so swearing is acceptable, and there’s no moderation.
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Econsultancy’s experiment was based around the hunch that most of the social media activity relating to our brand was positive, and in some way reinforces our credibility.
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