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Customer care and PR are blending as consumers use social media to demand service

The media is in a constant state of reinvention as it transitions from atoms to bits

Gorging on media is out. Selective ignorance and friends as filters are in

This will create a huge influx of unfiltered material, and create a significant demand for filters and editors who can find/sort/select and recommend contextual quality content within verticals.

the core resource required to building a high-quality curated experience is not capital, but knowledge.

Apple has created a safe, trusted micro-payment economy around iTunes and the fact that only software that is tested gets into their iTunes systems is evidence that the Curation Economy is at play here too.

no one has unlocked social media in a way that demonstrates return on marketing objectives, such as reasonable expected range of outcome at for set amount of resource allocation

I think social media should be a core component of your marketing mix

What is more common is allocating far less budget to social media and looking at it more like buying a lottery ticket

When it comes to social media, the mentality of short lived campaigns should go away.

this campaign let go to gain more.

The campaign moved the active community from Facebook closer to the branded Microsite, closer to the corporate website, migrating users in an opt-in manner that lead to hundreds of comments was clever.

Other notable findings from March 2008 include: 73.7 percent of the total U.S. Internet audience viewed online video. 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer). 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer). The average online video duration was 2.8 minutes. The average online video viewer watched 235 minutes of video.

As you can see in the chart below, the overall number of users between 18 and 24 years of age has grown only 4.8% between the fourth of January and the fourth of July of 2009. In comparison, the number of users aged 25 – 34 has grown 60.8%; the number of users aged 35 to 54 has grown 190.2%, while the number of users older than 55 years has grown a tremendous 513.7%.

In any case, these are significant changes. If you show the same ads to Facebook users now, they will react vastly differently than they would have half a year ago. If you’re an advertiser on Facebook, you should take these changes into account and react accordingly, because your campaign might not be as effective as it was a couple of months ago.

the number of high school and college students has declined by -16.5% and -21.7%, respectively.