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Mike Henderson

Wired News - AP News - 0 views

news.wired.com/...GOOGLE_BROWSER

browser chrome google search surfing web

shared by Mike Henderson on 02 Sep 08 - Cached
  • ensuring easy access to its market-leading search engine.
  • Mike Henderson on 02 Sep 08
     
    Awesome. Another Browser to test sites in. I can't see why Firefox can't handle this.
Mike Henderson

Ludicrous - 0 views

lud.icro.us

firefox plugin wordpress

shared by Mike Henderson on 03 Apr 08 - Cached
  • Mike Henderson on 03 Apr 08
     
    Welcome to Ludicrous, a sort of repository of WordPress plugins, browser bookmarklets, and other experiments in hypertext written by John Blackbourn.
Mike Henderson

Digital Marketing: Why Search May Not Click for Retailers - Advertising Age - Digital - 0 views

adage.com/...article

branding search marketing seo socialmedia advertising linkdump

shared by Mike Henderson on 03 Nov 09 - Cached
  • Less than 10% of online retailers' web traffic, on average, comes from search engines, according to an analysis by Nielsen Co.'s Online division.
  • the majority of retailers' web traffic (61%, on average) comes from people going directly to a retail site -- consumers typing, say, Amazon.com into a browser address bar.
  • Other referrals, such as affiliate programs or advertising (basically anything that wasn't direct navigation, comparison referrals or search), accounted for the remainder.
  • ...5 more annotations...
  • The 9.5% of traffic from search also likely included a good chunk of people conducting navigational searches
  • the top 50 search terms revealed only three that weren't branded -- and those were pornographic.
  • brand and past experiences [with a marketer] matter an awful lot and will be far more significant determinants of success than any customer acquisition strategy that they're going to engage in,
  • "make an important case for the continued relevancy of display advertising. While search gets a lot of credit because it's quantifiable, there's a reason people are typing things like Expedia into the Google search engine."
  • "You have to have the brand presence," Mr. Paradysz said, "because if you don't, you first don't benefit from the paid search, and second, you potentially lose some of that downstream activity."
  • Mike Henderson on 03 Nov 09
     
    The importance of search, brand awareness, customer aqcuisition and all that crap on getting people to know who you are, remember you, search for you, click on your links and buy your crap.
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