Group items tagged

"That's the biggest scam in the Bay Area," John said. "It totally felt like a blackmail deal. I think they're doing anything to make a sale."

Consumers are key for companies. Key because they’re clients and best advocates of the brand.

CRM is meant to increase loyalty by offering information and generating repeat business.

Web offers to brand a vast conversation facilitator toolbox such as blogs, forums, twitter, digg-like platforms, social networks, and instant chats to develop an intense relationship with consumers.

social media being used to make real differences in people’s lives, beyond branding and business

What’s really interesting is that many non-profits’ use of social media is than sophisticated than many Fortune 1000 companies, who often, have the same goals.

The number of people creating blogs in the US will reach over 35 million by 2012—roughly 16% of the Internet population.

More importantly, by 2012, more than 145 million people—67% of the US Internet population—will be reading blogs at least once a month. That is up from a readership of 94 million in 2007, or 50% of Internet users.

"Furthermore," adds Mr. Verna, "the rates at which blog readers notice and click on ads suggest that they are a well-primed audience."

Great brands aren't just born, they are carefully developed.

This is an important point to make: branding does not create a great brand, it is only the way the brand is communicated

it is launching Buzznet 2.0

Buzznet 2.0 was built from the ground up

The company also announced an exclusive partnership with event promoter Goldenvoice to create an interactive site for attendees of the 2006 Coachella Valley Music Festival. Leading up to, during and after the festival, event attendees will be able to post and share photos, video and stories at Buzznet.com by tagging their content 'Coachella'. This content will be available in real-time on their Coachella community site on Buzznet.com.

Group Members does it all for you. Group Members will build, host, moderate, and manage your platform and community as your dedicated outsourced new media consultants.

Meanwhile, some travel suppliers are providing social networking products, and others plan to later this year.

Although the stats on quickanddirtytips.com are fairly impressive—in 2008 more than 20 million Quick and Dirty podcasts were downloaded, and Web traffic was up 125%—the effort for Macmillan is still largely about test-marketing potential books and authors. Richard Rohrer, director of digital business development, said that while he's happy the site is a “financially successful enterprise,” he's more interested in seeing which podcasts and podcasters gain an audience. “The thing about podcasts is that they're a cost-effective way to test a subject area and talent,” he noted.

getting bloggers to agree on anything is like herding cats

There are reviews (where a blogger gives you her opinion on a product, company or service), there are announcements/informational posts (similar to press releases, usually just a heads up - but sometimes links to deals or sales) and there are contests/giveaways

Means figuring out the details, creating all of the content, posting the contest, running it fairly, monitoring entries for validity, choosing winners and notifying them, plus either fulfilling it by shipping at our cost, or acting as a go-between for the company and then posting the winners.

But I believe (however naively) that paying for reviews and similar coverage usually creates more trouble than it’s worth.

But I believe (however naively) that paying for reviews and similar coverage usually creates more trouble than it’s worth.

But I believe (however naively) that paying for reviews and similar coverage usually creates more trouble than it’s worth.