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Mike Henderson

It's Time for Cities to Favor People, Not Cars | Autopia from Wired.com - 0 views

blog.wired.com/...art-center-summ.html

bike transportation urban planning

shared by Mike Henderson on 21 Feb 09 - Cached
  • Papandreou called for an end to "state, federal, and local land use policies that are literally forcing people to have to drive" and told Wired.com we're on the cusp of an inevitable "mode shift" away from individual car ownership toward a greater reliance on mass transit and sustainable transport.
  • "cars have a right to housing and people don't."
  • It's brought us to the point where most Americans consider automobile ownership an essential key to a productive, fulfilling life.
  • ...1 more annotation...
  • Consider this: 200 people can jam the I-405 riding along in 177 cars (the average ratio). Or they could use just two lanes in three city buses, or have plenty of personal space around them if they rode bikes.
  • Mike Henderson on 21 Feb 09
     
    Los Angeles and countless other cities - Phoenix, Houston and Atlanta come to mind - are far more friendly to cars than people, having been built according to land use policies that all but put people behind the wheel. It's an unsustainable model, and it must change.
sterling doak

DriverSide: Automated, Web-Based Car Maintenance [The Startup Review] - 0 views

mashable.com/driversid

automated based car driverside maintenance web

shared by sterling doak on 03 Jun 08 - Cached
  • sterling doak on 03 Jun 08
     
    uh, this pretty much effing RULES... unless you're a bicycle weirdo
sterling doak

Behavioral Insider » Blog Archive » Targeting And Life Stages - 0 views

blogs.mediapost.com/behavioral_insider

behavioral interview kang mediapost susie targeting

shared by sterling doak on 25 Jun 08 - Cached
  • Well, one of the less-understood and -appreciated facts about online targeting in general, and behavioral in particular, is that behind site user activity data there’s a rich array of consumer data in third-party research which can be overlaid with your own data on user online behavior [to] yield whole new levels of understanding. One treasure trove for us is NielsenNetRatings. What Nielsen has done is study how people in different demographic ‘life stages,’ as they call them, actually have very unique group patterns of online behavior based on where they are in their lives.
  • vertical search data.
  • un that data against the Nielsen profiles and grouped them into separate categories.
  • ...6 more annotations...
  • life stage segments, called ‘New Families
  • earch activity patterns
  • keyword searches like say ‘Baby Stroller’ or ‘Toy Store’ or ‘Childrearing books’
  • ielsen’s broad life-stage categories.
  • search patterns
  • But the fact is that the more tightly you can segment specific behavioral patterns by demographic, the more effective smaller-focused buys will be.
  • sterling doak on 25 Jun 08
     
    Need to find out what these segments are for cars and homes from my Nielsen rep.
  • sterling doak on 25 Jun 08
     
    Very simple descriptions of how BT works. This is a great interview to share if a client is getting confused on how BT works for target segments.
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