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anonymous

Maximizing the ROI on Your Super Bowl Spot - Advertising Age - Digital - 0 views

adage.com/...article

advertising buzz socialmedia

shared by anonymous on 21 Jan 09 - Cached
  • is such an unusual magnet for consumer attention and recall that it is worth every penny.
  • Consumers want to see the ads; they're akin to entertainment.
  • In my six years of monitoring game spots, there's been no question that brands that "prime the pump" around their Super Bowl spots get far bigger buzz dividends than brands that don't.
  • anonymous on 21 Jan 09
     
    On the surface this doesn't seem like social media. But the more we integrate with traditional media, in this case advertising, the more powerful both could become. Kinda like when Darth Vader struck down Obi Wan Kenobi.
Twelve Horses

Podtrac Homepage - 0 views

www.podtrac.com

quickd

shared by Twelve Horses on 03 Apr 08 - Cached
  • Welcome to Podtrac, the service that expertly connects podcasters and podcast listeners and viewers with advertisers. We specialize in highly targeted podcast advertising, by precisely matching audience demographics and interests with the appropriate advertising for those listeners and viewers.
  • Twelve Horses on 03 Apr 08
     
    Podcast advertising. Cool.
  • Twelve Horses on 03 Apr 08
     
    Save Bookmark
anonymous

Digital Marketing: Why Search May Not Click for Retailers - Advertising Age - Digital - 0 views

adage.com/...article

branding search marketing seo socialmedia advertising linkdump

shared by anonymous on 03 Nov 09 - Cached
  • Less than 10% of online retailers' web traffic, on average, comes from search engines, according to an analysis by Nielsen Co.'s Online division.
  • the majority of retailers' web traffic (61%, on average) comes from people going directly to a retail site -- consumers typing, say, Amazon.com into a browser address bar.
  • Other referrals, such as affiliate programs or advertising (basically anything that wasn't direct navigation, comparison referrals or search), accounted for the remainder.
  • ...5 more annotations...
  • The 9.5% of traffic from search also likely included a good chunk of people conducting navigational searches
  • the top 50 search terms revealed only three that weren't branded -- and those were pornographic.
  • brand and past experiences [with a marketer] matter an awful lot and will be far more significant determinants of success than any customer acquisition strategy that they're going to engage in,
  • "make an important case for the continued relevancy of display advertising. While search gets a lot of credit because it's quantifiable, there's a reason people are typing things like Expedia into the Google search engine."
  • "You have to have the brand presence," Mr. Paradysz said, "because if you don't, you first don't benefit from the paid search, and second, you potentially lose some of that downstream activity."
  • anonymous on 03 Nov 09
     
    The importance of search, brand awareness, customer aqcuisition and all that crap on getting people to know who you are, remember you, search for you, click on your links and buy your crap.
anonymous

YouTube: You Created the Content, Now Sell the Ads - Advertising Age - Digital - 0 views

adage.com/...article

advertising blogposts video

shared by anonymous on 09 Jun 08 - Cached
  • Let content creators sell ads.
  • $90 million this year; other estimates have it as high as $200 million. Even at the high end, that would be just a touch more than 1% of Google's total revenue
  • YouTube targets advertising by channel or vertical, such as comedy or music, rather than around specific videos.
  • anonymous on 09 Jun 08
     
    I already like their limited overlay feature, but a hyperlink outside of youtube would be about the best form of advetising. You've got to ba able to track it.
anonymous

East Bay Express | News | Yelp and the Business of Extortion 2.0 - 0 views

www.eastbayexpress.com/...Content

yelp socialmedia

shared by anonymous on 20 Feb 09 - Cached
  • "That's the biggest scam in the Bay Area," John said. "It totally felt like a blackmail deal. I think they're doing anything to make a sale."
  • anonymous on 20 Feb 09
     
    Check out this article about how Yelp is possible bullying businesses and coercing advertisers.
sterling doak

Pay Per Click Advertising - PPC Programs - 0 views

www.seoconsultants.com/...pay-per-click-programs.asp

advertising campaign click pay per ppc

shared by sterling doak on 30 Jun 08 - Cached
  • in fact, it's not uncommon for CEO's to do their own company's PPC campaigns.
    • sterling doak
      sterling doak on 30 Jun 08
       
      Really? Because they don't have other things to do, right?
  • The key to effective PPC campaigns is in your keyword strategy and the quality of your visitor analytics.
  • Campaigns need to be structured so that unproductive keywords can be filtered out and high performers improved upon
  • ...4 more annotations...
  • Tip: A custom prepared PPC campaign by an SEO Professional is still the best approach to pay per click. A large corporation can save substantial amounts and maximize performance by outsourcing to an SEO Consultant.
  • Wordtracker
  • Tip: Avoid bidding wars by searching for more specific multiword, targeted keyword phrases.
  • having your keywords placed in the title is a good decision usually
  • sterling doak on 30 Jun 08
     
    PPC ad campaigns.
anonymous

New Media Crusaders - Believers in New Media - 0 views

newmediacrusaders.ning.com

socialmedia nevada

shared by anonymous on 03 Jan 09 - Cached
  • anonymous on 03 Jan 09
     
    A good site of Northern Nevada PR, Advertising, and Marketing professionals discussing their trade.
anonymous

Paul Gillin's Blog - Social Media and the Open Enterprise: Daily reading 03/23/2008 - 0 views

www.paulgillin.com/...daily-reading-03232008.html

advertising socialmedia

shared by anonymous on 23 Mar 08 - Cached
  • hat's a huge jump from the $197 million it spent online last year
  • t's becoming harder and harder to tell as bloggers become more professional and some professional publishers put out amateurish bloggers.
  • anonymous on 23 Mar 08
     
    Save Bookmark
  • anonymous on 23 Mar 08
     
    Good little bulliten on the future of advertising. I especially like his line about amateur vs pro blogging...
sterling doak

What Marketers Can Learn from the Tomato Scare - Advertising Age - Digital - 0 views

adage.com/...article

pr socialmedia

shared by sterling doak on 15 Jun 08 - Cached
  • Josh Stylman, managing partner of Reprise Media, said marketers should go even further: They should not only buy paid ads but also issue press releases, which would show up in a news search; write blog posts, which would show up in a blog search; and buy contextual advertising so that marketers can address news reports and blog posts talking about the scare.
    • sterling doak
      sterling doak on 17 Jun 08
       
      This is a perfect example of why the big agency model doesn't work. This would take a small, smart and nimble group to execute. By the time this made it thru the account planner to production to PR in a big agency, it's days and days after the fact. Marketers take floating sticky note - get smaller, smarter and faster.
    • anonymous
      anonymous on 17 Jun 08
       
      Agreed. So where should we open our office?
  • anonymous on 15 Jun 08
     
    What they're also talking about here is the Social MEdia PR...
anonymous

If I'd Wanted to Talk to a Robot... - ClickZ - 0 views

www.clickz.com/3632980

twitter douche automessage

shared by anonymous on 04 Mar 09 - Cached
  • Want to quickly make your friends feel cheap and less than human? Start using automated responders to thank them for what they do or share!
  • If I choose to connect with someone, it requires an explicit action on my part. I know I'm doing this. It's the same for the person who chooses to connect back with me. Because I see this immediately as a status update or similar notice, I don't need an additional, automated response saying something like, "Hey, Dave, thanks for following me! I look forward to hearing from you!" C'mon
  • The unchecked use of auto responders undermines this trust, just as questionable claims and pitchmen undermined the credibility of advertising.
  • anonymous on 04 Mar 09
     
    An article on the message that automessagers in Twitter send...
anonymous

Connecting + Consumers + Brand = Building web strategy to create intense relationships ... - 0 views

www.fastfwdinnovation.com/...o-create-intense-relationships

communitymanagement socialmedia

shared by anonymous on 01 Jul 08 - Cached
  • Consumers are key for companies. Key because they’re clients and best advocates of the brand.
  • CRM is meant to increase loyalty by offering information and generating repeat business.
  • Web offers to brand a vast conversation facilitator toolbox such as blogs, forums, twitter, digg-like platforms, social networks, and instant chats to develop an intense relationship with consumers.
  • ...2 more annotations...
  • the ability to create and maintain a continious point of contact and conversation.
  • look at online event sponsorship and advertising in specific communities of interest
  • anonymous on 01 Jul 08
     
    Community management is the job of orchestrating social media marketing...
anonymous

Tubemogul.com News - Online Video Research and Reports - 0 views

www.tubemogul.com/...index.php

video marketing advertising

shared by anonymous on 25 Feb 09 - Cached
  • The results are dramatic: most online video viewers watch mere seconds, rather than minutes, of a video.
  • For starters, it is clear that post-roll ads are of limited effectiveness.
  • anonymous on 25 Feb 09
     
    only about 16% of online video viewers watch the whole thing. 10% click away in the first few seconds...
sterling doak

What Accountants Can Teach You About Using Social Media - Advertising Age - Digital - 0 views

adage.com/...article

accountants block facebook h&r marketing media myspace social twitter widgets youtube

shared by sterling doak on 20 May 08 - Cached
  • sterling doak on 20 May 08
     
    What Accountants Can Teach You About Using Social Media
anonymous

AdGabber - 0 views

www.adgabber.com

adgabber advertising forum soclialmedia

shared by anonymous on 28 Aug 08 - Cached
  • anonymous on 28 Aug 08
     
    not sure if I'll ever come back to this, but you never know.
anonymous

New Media Expo - 0 views

www.newmediaexpo.com

conference content socialmedia

shared by anonymous on 11 Apr 08 - Cached
  • The Expo is a hands-on, exciting, "how-to" event with practical conference sessions about how to produce high-quality online audio and video content, grow a loyal audience, and market or monetize that content in creative ways.
  • Corporate content creators and marketers attend to learn how to create audio and video content for marketing or internal training and get educated on strategies for advertising within online content that will resonate with their customers and prospects.
  • "We are at an unprecedented time in the history of entertainment media. Never before has the opportunity been so great for independent writers and actors, musicians and producers to create compelling content on par with the studios, networks and labels."
  • anonymous on 11 Apr 08
     
    Anyone going to this?
  • anonymous on 11 Apr 08
     
    This looks cool. @dukeanddiz and I should go...
anonymous

Facebook Users Are Getting Older. Much Older. - 0 views

mashable.com/...facebook-users-older

soclialmedia

shared by anonymous on 16 Jul 09 - Cached
  • As you can see in the chart below, the overall number of users between 18 and 24 years of age has grown only 4.8% between the fourth of January and the fourth of July of 2009. In comparison, the number of users aged 25 – 34 has grown 60.8%; the number of users aged 35 to 54 has grown 190.2%, while the number of users older than 55 years has grown a tremendous 513.7%.
  • In any case, these are significant changes. If you show the same ads to Facebook users now, they will react vastly differently than they would have half a year ago. If you’re an advertiser on Facebook, you should take these changes into account and react accordingly, because your campaign might not be as effective as it was a couple of months ago.
  • the number of high school and college students has declined by -16.5% and -21.7%, respectively.
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