in fact, it's not uncommon for CEO's to do their own company's PPC campaigns.
Contents contributed and discussions participated by sterling doak
Executive Networks - 0 views
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More than half of Fortune magazine's Global Most Admired Companies - and senior executives from hundreds of global companies - are members of our leading Human Resource, Learning, and Talent networks.
TweetDeck - 0 views
Pay Per Click Advertising - PPC Programs - 0 views
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Really? Because they don't have other things to do, right?
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The key to effective PPC campaigns is in your keyword strategy and the quality of your visitor analytics.
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Campaigns need to be structured so that unproductive keywords can be filtered out and high performers improved upon
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PPC ad campaigns.
Behavioral Insider » Blog Archive » Targeting And Life Stages - 0 views
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Well, one of the less-understood and -appreciated facts about online targeting in general, and behavioral in particular, is that behind site user activity data there’s a rich array of consumer data in third-party research which can be overlaid with your own data on user online behavior [to] yield whole new levels of understanding. One treasure trove for us is NielsenNetRatings. What Nielsen has done is study how people in different demographic ‘life stages,’ as they call them, actually have very unique group patterns of online behavior based on where they are in their lives.
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vertical search data.
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un that data against the Nielsen profiles and grouped them into separate categories.
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Need to find out what these segments are for cars and homes from my Nielsen rep.
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Very simple descriptions of how BT works. This is a great interview to share if a client is getting confused on how BT works for target segments.
What Marketers Can Learn from the Tomato Scare - Advertising Age - Digital - 0 views
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This is a perfect example of why the big agency model doesn't work. This would take a small, smart and nimble group to execute. By the time this made it thru the account planner to production to PR in a big agency, it's days and days after the fact. Marketers take floating sticky note - get smaller, smarter and faster.
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Twittercounter: Show Off Your Following with a Chiclet - 0 views
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tiwittercounter
Crowd Science - Overview - 0 views
DriverSide: Automated, Web-Based Car Maintenance [The Startup Review] - 0 views
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uh, this pretty much effing RULES... unless you're a bicycle weirdo
What Accountants Can Teach You About Using Social Media - Advertising Age - Digital - 0 views
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What Accountants Can Teach You About Using Social Media
The Urban Blog - 0 views
G4 - Attack of the Show - Web Tools: Live News Cameras.com - 0 views
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LIve News Cameras - on demand
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live news cams, on demand
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sterling doak
SD
Ryan Jerz wrote:
> I'm curious what your thoughts are for using Twitter to help a business. I'm pretty annoyed when all I get a re links to the business's blog through Twitter, but sometimes it's tough to post things unless it's a link. What do you guys think is a good way to use Twitter to help a business keep its profile up and grab those people who might not see them otherwise?