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Mike Henderson

Locus Online Features: Cory Doctorow: Why I Copyfight - 0 views

www.locusmag.com/...-doctorow-why-i-copyfight.html

copyright writing content pirate

shared by Mike Henderson on 10 Nov 08 - Cached
  • Content isn't king: culture is. The reason we go to the movies is to have something to talk about. If I sent you to a desert island and told you to choose between your records and your friends, you'd be a sociopath if you chose the music.
  • Because if copying on the Internet were ended tomorrow, it would be the end of culture on the Internet too.
  • If culture loses the copyright wars, the reason for copyright dies with it.
  • Mike Henderson on 10 Nov 08
     
    Interesting perspective on web copyright and culture.
sterling doak

What Marketers Can Learn from the Tomato Scare - Advertising Age - Digital - 0 views

adage.com/...article

pr socialmedia

shared by sterling doak on 15 Jun 08 - Cached
  • Josh Stylman, managing partner of Reprise Media, said marketers should go even further: They should not only buy paid ads but also issue press releases, which would show up in a news search; write blog posts, which would show up in a blog search; and buy contextual advertising so that marketers can address news reports and blog posts talking about the scare.
    • sterling doak
      sterling doak on 17 Jun 08
       
      This is a perfect example of why the big agency model doesn't work. This would take a small, smart and nimble group to execute. By the time this made it thru the account planner to production to PR in a big agency, it's days and days after the fact. Marketers take floating sticky note - get smaller, smarter and faster.
    • Mike Henderson
      Mike Henderson on 17 Jun 08
       
      Agreed. So where should we open our office?
  • Mike Henderson on 15 Jun 08
     
    What they're also talking about here is the Social MEdia PR...
Mike Henderson

Why Mom Bloggers Aren't Flipping for Just a Sample of Your Product : GeekMommy's WebLife - 0 views

geekmommy.net/...hostedcontests

mommyblog bloggerrelations PR

shared by Mike Henderson on 22 Jul 09 - Cached
  • getting bloggers to agree on anything is like herding cats
  • There are reviews (where a blogger gives you her opinion on a product, company or service), there are announcements/informational posts (similar to press releases, usually just a heads up - but sometimes links to deals or sales) and there are contests/giveaways
  • Means figuring out the details, creating all of the content, posting the contest, running it fairly, monitoring entries for validity, choosing winners and notifying them, plus either fulfilling it by shipping at our cost, or acting as a go-between for the company and then posting the winners.
  • ...3 more annotations...
  • That they shouldn’t have to pay bloggers for doing the same work they would have to pay the guys in marketing, PR
  • Yes, I love helping my readers experience new things and potentially win something… but I’m not going to be the only person working for free in this equation.
  • And yes, I love being a part of the chain that gets awareness about your client, your product, or your business to your potential customers - but while I may write for the love of it? That’s different than working for you for free.
  • Mike Henderson on 22 Jul 09
     
    I know I'm on a mommy blogger kick. It's research for a client. But the larger issue of Blogger Relations management, ethics and potential regulation is an interesting one and one that I'm watching.
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