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Mike Henderson

Why Twitter Will Endure - NYTimes.com - 0 views

    • Mike Henderson
       
      I don't buy this. "thought leaders" profit from being "thought leaders" and we can't infer their real position from what they post to twitter.
Mike Henderson

Poll: Don't trash press releases yet | Article | Homepage articles - 0 views

  • A recent poll of corporate communicators conducted by Ragan Communications and PollStream found 49 percent of the poll’s 401 respondents believe press releases are “as useful as ever.” Another 33 percent said they’re a necessary evil that won’t go away soon, in part because of SEC notification rules. An overwhelming 64 percent said they target their press releases most often to print outlets, and 23 percent listed online news and financial sites as well.
  • Horwell thinks about the audience and how useful the information is before sending press releases on behalf of her clients.
  • Of the respondents, one communicator echoed Horwell and said simply, “Sometimes you only need two sentences (a tweet) to tell a story.”
  • ...3 more annotations...
  • “As news sources become more obviously biased and decrease in size and content, publics are turning to other sources of information.”
  • She also tries to connect with reporters using her personal Twitter and Facebook account so she’ll be available if they have questions.
  • We use all the tools to try to reach a limited pool of people who have to decide what’s important.”
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    Article about social media and PR
Mike Henderson

Digital Marketing: Why Search May Not Click for Retailers - Advertising Age - Digital - 0 views

  • Less than 10% of online retailers' web traffic, on average, comes from search engines, according to an analysis by Nielsen Co.'s Online division.
  • the majority of retailers' web traffic (61%, on average) comes from people going directly to a retail site -- consumers typing, say, Amazon.com into a browser address bar.
  • Other referrals, such as affiliate programs or advertising (basically anything that wasn't direct navigation, comparison referrals or search), accounted for the remainder.
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  • The 9.5% of traffic from search also likely included a good chunk of people conducting navigational searches
  • the top 50 search terms revealed only three that weren't branded -- and those were pornographic.
  • brand and past experiences [with a marketer] matter an awful lot and will be far more significant determinants of success than any customer acquisition strategy that they're going to engage in,
  • "make an important case for the continued relevancy of display advertising. While search gets a lot of credit because it's quantifiable, there's a reason people are typing things like Expedia into the Google search engine."
  • "You have to have the brand presence," Mr. Paradysz said, "because if you don't, you first don't benefit from the paid search, and second, you potentially lose some of that downstream activity."
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    The importance of search, brand awareness, customer aqcuisition and all that crap on getting people to know who you are, remember you, search for you, click on your links and buy your crap.
Mike Henderson

SocNets Poised to Follow Email Down Spam Path - MarketingVOX - 0 views

  • "The honeymoon period 
of these sites is over, and personally identifiable information is at 
risk as a result of constant attacks that the websites are simply not 
mature enough to protect against."
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    "The honeymoon period (of these sites is over, and personally identifiable information is at (risk as a result of constant attacks that the websites are simply not (mature enough to protect against."
Mike Henderson

'TV Everywhere' Could Lock Out 7.7M Online Viewers - MarketingVOX - 0 views

  • 11% of all US active streamers of video, or 7.7 million, do not subscribe to cable or satellite
  • "If you get the channel at home on your TV, then you can go online, authenticate with data that the TV gives you, and you're free and clear to watch the movies."
  • The average income of all age groups that only stream video online, rather than watching television, is $42,314, compared with the $60,054 average income of those who both stream video and subscribe to a cable or satellite service.
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    'TV Everywhere' Could Lock Out 7.7M Online Viewers
Mike Henderson

Brand Personality and Digital Strategy - eMarketer - 0 views

  • We really take pride in putting out information about natural personal care and how to understand it in a confusing marketplace.
  • I spent the past nine months creating a long-term interactive strategy for the brand so consumers want to interact with us online and we want to have a true dialogue with them.
  • We’re looking at loyalty holistically, so not only from the sense of our consumers who are very loyal purchasers of our products, but also the ones who are online and offline influencers, talking about natural products and living a greener lifestyle.
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    Article about the Burt's Bees online branding stratey.
Mike Henderson

U.S. Online Video Market Soars in July as Summer Vacation Drives Pickup in Entertainmen... - 0 views

  • 81.0 percent of the total U.S. Internet audience viewed online video.
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    Video useage stats
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    Online video view stats
Mike Henderson

New Study Finds Correlation Between Social Media and Financial Success - 0 views

  • Although it's difficult to prove for certain that the companies' involvement in social media has led to their increased revenues, the implication behind the new data is that it has.
  • Although it's difficult to prove for certain that the companies' involvement in social media has led to their increased revenues, the implication behind the new data is that it has.
  • Of course what everyone really wants to know is whether or not social media actually pays off in terms of dollars and cents. This study seems to show that it does.
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  • Whether this correlation is actually a causation cannot be proven with the data on hand
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    A new study released by enterprise wiki provider Wetpaint and the Altimeter Group shows that the brands most engaged in social media are also experiencing higher financial success rates than those of their non-engaged peers.
Mike Henderson

Why Mom Bloggers Aren't Flipping for Just a Sample of Your Product : GeekMommy's WebLife - 0 views

  • getting bloggers to agree on anything is like herding cats
  • There are reviews (where a blogger gives you her opinion on a product, company or service), there are announcements/informational posts (similar to press releases, usually just a heads up - but sometimes links to deals or sales) and there are contests/giveaways
  • Means figuring out the details, creating all of the content, posting the contest, running it fairly, monitoring entries for validity, choosing winners and notifying them, plus either fulfilling it by shipping at our cost, or acting as a go-between for the company and then posting the winners.
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  • That they shouldn’t have to pay bloggers for doing the same work they would have to pay the guys in marketing, PR
  • Yes, I love helping my readers experience new things and potentially win something… but I’m not going to be the only person working for free in this equation.
  • And yes, I love being a part of the chain that gets awareness about your client, your product, or your business to your potential customers - but while I may write for the love of it? That’s different than working for you for free.
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    I know I'm on a mommy blogger kick. It's research for a client. But the larger issue of Blogger Relations management, ethics and potential regulation is an interesting one and one that I'm watching.
Mike Henderson

This is the week blogger outreach goes on trial.: The Social Path - 0 views

  • But I believe (however naively) that paying for reviews and similar coverage usually creates more trouble than it’s worth.
  • But I believe (however naively) that paying for reviews and similar coverage usually creates more trouble than it’s worth.
  • But I believe (however naively) that paying for reviews and similar coverage usually creates more trouble than it’s worth.
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  • As you can tell, these aren’t easy decisions to make for people in marketing, and it’s about 1,000 times more complicated for the bloggers themselves.
  • “well no - I’ve got this other company over here who is offering to compensate me for the same work and isn’t treating me as if being a blogger and/or a mom somehow made me lose my business skills and common sense.”
Mike Henderson

Nielsen Online» » The Long Tail of the Net: Just How Important is It? - 0 views

  • The central concept is that people tend to be most engaged in content that is core to their specific interests, rather than more generalized content.
  • consumers feel more comfortable on large, mass media sites.
  • people continue to spend their time on the sites that offer them the most options and functionality.
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    Interesting data on what kind of site people feel more comfortable interacting with.
Mike Henderson

Some Professors Losing Their Twitter Jitters - washingtonpost.com - 0 views

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    Professors adapting to Twitter
Mike Henderson

PR Tactics and The Strategist Online - 0 views

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    This was bound to happen.
Mike Henderson

Facebook Users Are Getting Older. Much Older. - 0 views

  • As you can see in the chart below, the overall number of users between 18 and 24 years of age has grown only 4.8% between the fourth of January and the fourth of July of 2009. In comparison, the number of users aged 25 – 34 has grown 60.8%; the number of users aged 35 to 54 has grown 190.2%, while the number of users older than 55 years has grown a tremendous 513.7%.
  • In any case, these are significant changes. If you show the same ads to Facebook users now, they will react vastly differently than they would have half a year ago. If you’re an advertiser on Facebook, you should take these changes into account and react accordingly, because your campaign might not be as effective as it was a couple of months ago.
  • the number of high school and college students has declined by -16.5% and -21.7%, respectively.
Mike Henderson

Macmillan Expands Book and Author Podcast Program - 3/30/2009 - Publishers Weekly - 0 views

  • Although the stats on quickanddirtytips.com are fairly impressive—in 2008 more than 20 million Quick and Dirty podcasts were downloaded, and Web traffic was up 125%—the effort for Macmillan is still largely about test-marketing potential books and authors. Richard Rohrer, director of digital business development, said that while he's happy the site is a “financially successful enterprise,” he's more interested in seeing which podcasts and podcasters gain an audience. “The thing about podcasts is that they're a cost-effective way to test a subject area and talent,” he noted.
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    New media and traditional media do better when they work together.
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