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Mike Henderson

Digital Marketing: Why Search May Not Click for Retailers - Advertising Age - Digital - 0 views

adage.com/...article

branding search marketing seo socialmedia advertising linkdump

shared by Mike Henderson on 03 Nov 09 - Cached
  • Less than 10% of online retailers' web traffic, on average, comes from search engines, according to an analysis by Nielsen Co.'s Online division.
  • the majority of retailers' web traffic (61%, on average) comes from people going directly to a retail site -- consumers typing, say, Amazon.com into a browser address bar.
  • Other referrals, such as affiliate programs or advertising (basically anything that wasn't direct navigation, comparison referrals or search), accounted for the remainder.
  • ...5 more annotations...
  • The 9.5% of traffic from search also likely included a good chunk of people conducting navigational searches
  • the top 50 search terms revealed only three that weren't branded -- and those were pornographic.
  • brand and past experiences [with a marketer] matter an awful lot and will be far more significant determinants of success than any customer acquisition strategy that they're going to engage in,
  • "make an important case for the continued relevancy of display advertising. While search gets a lot of credit because it's quantifiable, there's a reason people are typing things like Expedia into the Google search engine."
  • "You have to have the brand presence," Mr. Paradysz said, "because if you don't, you first don't benefit from the paid search, and second, you potentially lose some of that downstream activity."
  • Mike Henderson on 03 Nov 09
     
    The importance of search, brand awareness, customer aqcuisition and all that crap on getting people to know who you are, remember you, search for you, click on your links and buy your crap.
Mike Henderson

Addictomatic: Inhale the Web - 0 views

addictomatic.com

search

shared by Mike Henderson on 09 Jun 08 - Cached
  • Mike Henderson on 09 Jun 08
     
    Interesting search tool. I like the video and flickr searches...
sterling doak

Behavioral Insider » Blog Archive » Targeting And Life Stages - 0 views

blogs.mediapost.com/behavioral_insider

behavioral interview kang mediapost susie targeting

shared by sterling doak on 25 Jun 08 - Cached
  • Well, one of the less-understood and -appreciated facts about online targeting in general, and behavioral in particular, is that behind site user activity data there’s a rich array of consumer data in third-party research which can be overlaid with your own data on user online behavior [to] yield whole new levels of understanding. One treasure trove for us is NielsenNetRatings. What Nielsen has done is study how people in different demographic ‘life stages,’ as they call them, actually have very unique group patterns of online behavior based on where they are in their lives.
  • vertical search data.
  • un that data against the Nielsen profiles and grouped them into separate categories.
  • ...6 more annotations...
  • life stage segments, called ‘New Families
  • earch activity patterns
  • keyword searches like say ‘Baby Stroller’ or ‘Toy Store’ or ‘Childrearing books’
  • ielsen’s broad life-stage categories.
  • search patterns
  • But the fact is that the more tightly you can segment specific behavioral patterns by demographic, the more effective smaller-focused buys will be.
  • sterling doak on 25 Jun 08
     
    Need to find out what these segments are for cars and homes from my Nielsen rep.
  • sterling doak on 25 Jun 08
     
    Very simple descriptions of how BT works. This is a great interview to share if a client is getting confused on how BT works for target segments.
Mike Henderson

Wired News - AP News - 0 views

news.wired.com/...GOOGLE_BROWSER

browser chrome google search surfing web

shared by Mike Henderson on 02 Sep 08 - Cached
  • ensuring easy access to its market-leading search engine.
  • Mike Henderson on 02 Sep 08
     
    Awesome. Another Browser to test sites in. I can't see why Firefox can't handle this.
Mike Henderson

New study finds that newspaper blogs fail to increase public dialogue - 0 views

www.bsu.edu/...0,1370,7273-850-57868,00.html

blogs

shared by Mike Henderson on 08 Aug 08 - Cached
  • In the review of 360 newspapers, Ball State journalism professors Lori Demo and Mary Spillman along with Larry Dailey, a journalism professor at the University of Nevada, Reno, found that 42 percent of newspapers had blogs with political content but discovered commitment to blogging widely varied.
  • Eighty percent of bloggers posted no responses to readers' comments.
  • Facing declines in circulation, daily newspapers recently started offering blogs in hopes of emulating the success many citizen-produced blogs had in capturing a new audience.
  • ...1 more annotation...
  • Nielsen/NetRatings reports that unique visitors to the largest Internet newspaper blog sites rose from 1.2 million in December 2005 to 3.8 million in December 2006.
  • Mike Henderson on 08 Aug 08
     
    from the jerz...
sterling doak

What Marketers Can Learn from the Tomato Scare - Advertising Age - Digital - 0 views

adage.com/...article

pr socialmedia

shared by sterling doak on 15 Jun 08 - Cached
  • Josh Stylman, managing partner of Reprise Media, said marketers should go even further: They should not only buy paid ads but also issue press releases, which would show up in a news search; write blog posts, which would show up in a blog search; and buy contextual advertising so that marketers can address news reports and blog posts talking about the scare.
    • sterling doak
      sterling doak on 17 Jun 08
       
      This is a perfect example of why the big agency model doesn't work. This would take a small, smart and nimble group to execute. By the time this made it thru the account planner to production to PR in a big agency, it's days and days after the fact. Marketers take floating sticky note - get smaller, smarter and faster.
    • Mike Henderson
      Mike Henderson on 17 Jun 08
       
      Agreed. So where should we open our office?
  • Mike Henderson on 15 Jun 08
     
    What they're also talking about here is the Social MEdia PR...
Mike Henderson

Tubemogul.com News - Online Video Research and Reports - 0 views

www.tubemogul.com/...index.php

video tubemogul viral marketing

shared by Mike Henderson on 24 Feb 09 - Cached
  • The most common way viewers find a video (45.13% of all views our sample) is direct navigation to a video site (i.e. going to YouTube and running a search or clicking around the featured or related videos).
  • To those trying to unlock a formula for making a video go viral, perhaps this gives some clues: reach out to bloggers and optimize a video's meta-data to ensure it ranks highly on intra-video site plugs.
  • Mike Henderson on 24 Feb 09
     
    Interesting analysis of inbound links to video...
Mike Henderson

Micro Persuasion: Five Digital Trends to Watch for 2009 - 0 views

www.micropersuasion.com/...-trends-to-watch-for-2009.html

soclialmedia pr

shared by Mike Henderson on 20 Feb 09 - Cached
  • Customer care and PR are blending as consumers use social media to demand service
  • The media is in a constant state of reinvention as it transitions from atoms to bits
  • Gorging on media is out. Selective ignorance and friends as filters are in
  • ...2 more annotations...
  • yet offer employers an effective and credible way to market in the downturn
  • Where push once ruled, it’s now equally important to create digital content that people discover through search
  • Mike Henderson on 20 Feb 09
     
    Good white paper. I haven't read it yet, but the bullet points are spot on.
sterling doak

Pay Per Click Advertising - PPC Programs - 0 views

www.seoconsultants.com/...pay-per-click-programs.asp

advertising campaign click pay per ppc

shared by sterling doak on 30 Jun 08 - Cached
  • in fact, it's not uncommon for CEO's to do their own company's PPC campaigns.
    • sterling doak
      sterling doak on 30 Jun 08
       
      Really? Because they don't have other things to do, right?
  • The key to effective PPC campaigns is in your keyword strategy and the quality of your visitor analytics.
  • Campaigns need to be structured so that unproductive keywords can be filtered out and high performers improved upon
  • ...4 more annotations...
  • Tip: A custom prepared PPC campaign by an SEO Professional is still the best approach to pay per click. A large corporation can save substantial amounts and maximize performance by outsourcing to an SEO Consultant.
  • Wordtracker
  • Tip: Avoid bidding wars by searching for more specific multiword, targeted keyword phrases.
  • having your keywords placed in the title is a good decision usually
  • sterling doak on 30 Jun 08
     
    PPC ad campaigns.
Mike Henderson

Mahalo.com: Human-powered Search - 0 views

www.mahalo.com/Main_Page

socialmedia

shared by Mike Henderson on 12 Mar 08 - Cached
  • Mike Henderson on 12 Mar 08
     
    what do we think of this? Compared to Jason Calacanis's scatter gun approach to Twitter it seems downright elegant. But still...
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