Strategy Analytics said fourth-quarter handset sales were off 10.5 percent compared to the same period a year ago -- dropping from to 329 million to 295 million.
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InternetNews Realtime IT News - Carriers Inch Ahead as Phone Makers Suffer - 0 views
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But it's easy to forget that Apple (NASDAQ: AAPL) and RIM (NASDAQ: RIMM) fans represent only a sliver of worldwide mobile phone users -- and they can't offset a larger decline.
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"We have been seeing a consolidation by users down to one device rather than multi-devices for e-mail and voice in the enterprise segment," Susan Welsh de Grimaldo, a senior analyst at Strategy Analytics, told InternetNews.com
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An interesting report on the mobile phone market in the recession...
Facebook Strategy - Web Strategy by Jeremiah Owyang | Social Media, Web Marketing - 0 views
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When it comes to social media, the mentality of short lived campaigns should go away.
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this campaign let go to gain more.
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The campaign moved the active community from Facebook closer to the branded Microsite, closer to the corporate website, migrating users in an opt-in manner that lead to hundreds of comments was clever.
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This is almost exactly the way we approached the MNDD video thing.
Web Strategy: The Evolution of Brands on Twitter - 0 views
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There is value. but we have to be careful not to fuck it up... I'm thinking about using twitter in lieu of more expensive direct text messagin campaigns.
Connecting + Consumers + Brand = Building web strategy to create intense relationships ... - 0 views
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Consumers are key for companies. Key because they’re clients and best advocates of the brand.
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CRM is meant to increase loyalty by offering information and generating repeat business.
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Web offers to brand a vast conversation facilitator toolbox such as blogs, forums, twitter, digg-like platforms, social networks, and instant chats to develop an intense relationship with consumers.
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Community management is the job of orchestrating social media marketing...
Brand Personality and Digital Strategy - eMarketer - 0 views
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We really take pride in putting out information about natural personal care and how to understand it in a confusing marketplace.
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I spent the past nine months creating a long-term interactive strategy for the brand so consumers want to interact with us online and we want to have a true dialogue with them.
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We’re looking at loyalty holistically, so not only from the sense of our consumers who are very loyal purchasers of our products, but also the ones who are online and offline influencers, talking about natural products and living a greener lifestyle.
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Article about the Burt's Bees online branding stratey.
Pay Per Click Advertising - PPC Programs - 0 views
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in fact, it's not uncommon for CEO's to do their own company's PPC campaigns.
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Really? Because they don't have other things to do, right?
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The key to effective PPC campaigns is in your keyword strategy and the quality of your visitor analytics.
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Campaigns need to be structured so that unproductive keywords can be filtered out and high performers improved upon
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PPC ad campaigns.
New Media Expo - 0 views
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The Expo is a hands-on, exciting, "how-to" event with practical conference sessions about how to produce high-quality online audio and video content, grow a loyal audience, and market or monetize that content in creative ways.
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Corporate content creators and marketers attend to learn how to create audio and video content for marketing or internal training and get educated on strategies for advertising within online content that will resonate with their customers and prospects.
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"We are at an unprecedented time in the history of entertainment media. Never before has the opportunity been so great for independent writers and actors, musicians and producers to create compelling content on par with the studios, networks and labels."
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Anyone going to this?
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This looks cool. @dukeanddiz and I should go...
sterlingdoak: Brand Development is not a marketing initiative. It's a business strategy. - 0 views
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Great brands aren't just born, they are carefully developed.
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This is an important point to make: branding does not create a great brand, it is only the way the brand is communicated
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A goot post by Sterling Doak about branding and brand development: "Great brands aren't just born, they are carefully developed. "
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untitled - 0 views
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this didn’t happen naturally,
Digital Marketing: Why Search May Not Click for Retailers - Advertising Age - Digital - 0 views
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Less than 10% of online retailers' web traffic, on average, comes from search engines, according to an analysis by Nielsen Co.'s Online division.
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the majority of retailers' web traffic (61%, on average) comes from people going directly to a retail site -- consumers typing, say, Amazon.com into a browser address bar.
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Other referrals, such as affiliate programs or advertising (basically anything that wasn't direct navigation, comparison referrals or search), accounted for the remainder.
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The importance of search, brand awareness, customer aqcuisition and all that crap on getting people to know who you are, remember you, search for you, click on your links and buy your crap.
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