no one has unlocked social media in a way that demonstrates return on marketing objectives, such as reasonable expected range of outcome at for set amount of resource allocation
There is no such thing as “free media,” free media is just media you achieve by spending your time and money on developing assets that reduce the amount of money you had to spend to “buy media.”
What is more common is allocating far less budget to social media and looking at it more like buying a lottery ticket
In addition to the platform available through a set of API's based on XML-RPC and Atom, Buzznet’s technical, content and creative teams can help publishers build and manage their online communities.