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is such an unusual magnet for consumer attention and recall that it is worth every penny.

Consumers want to see the ads; they're akin to entertainment.

In my six years of monitoring game spots, there's been no question that brands that "prime the pump" around their Super Bowl spots get far bigger buzz dividends than brands that don't.

it is very likely that Twitter currently has over 1 million users

I have the impression that the trends are going up.

it is completely unclear for Twitter users where Twitter Inc. gets its income.

Buzznet distinguishes itself from traditional media sites and social networks that are focused on profile pages and communication tools by enabling Web users to program dynamic multimedia communities around the music and pop culture topics they are most passionate about.

As a rising start-up, Buzznet is often compared to other social networking websites. However, Buzznet's Guides create daily music and pop-culture content that no other media-sharing site can rival. In addition to producing individual journals and video blogs, the on-staff curators deliver a live stream of relevant posts to the pages of Buzznet's music and pop-culture sections.

it is launching Buzznet 2.0

Buzznet 2.0 was built from the ground up

The company also announced an exclusive partnership with event promoter Goldenvoice to create an interactive site for attendees of the 2006 Coachella Valley Music Festival. Leading up to, during and after the festival, event attendees will be able to post and share photos, video and stories at Buzznet.com by tagging their content 'Coachella'. This content will be available in real-time on their Coachella community site on Buzznet.com.