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Looking inside of those numbers, it’s not surprising that the bulk of content creators are simply social networking users that do things like post photos or links, but there’s also a quickly-growing number of people participating in more involved activities like blogging or uploading their own videos.

As you can see in the above chart, 71 million people created content on social networks last year, while 21 million posted blogs, 15 million uploaded videos, and more than 11 million participated in virtual worlds. Overall, eMarketer arrives at the 82 million number – which counts everyone who generated content at least monthly - by accounting for the overlap within the respective categories measured.

The Expo is a hands-on, exciting, "how-to" event with practical conference sessions about how to produce high-quality online audio and video content, grow a loyal audience, and market or monetize that content in creative ways.

Corporate content creators and marketers attend to learn how to create audio and video content for marketing or internal training and get educated on strategies for advertising within online content that will resonate with their customers and prospects.

"We are at an unprecedented time in the history of entertainment media. Never before has the opportunity been so great for independent writers and actors, musicians and producers to create compelling content on par with the studios, networks and labels."

But for those who hold dear the notion that information on the Web will forever want to be free, it's early yet. Keep your eyes peeled for publications whose Web sites are sprouting nonbrowser apps, refining their content, experimenting with new reading devices, bulking up their databases, and above all, publications that are listening to the man from Google

It doesn't understand what users want in order to give them what they need.

Is the iPhone App Store software as content or content as software?

So here’s the observation. If you manage a brand online, get ready for people to leverage it — both professional and personal — for their own gain.The big question is whether to grease the skids and enable it, stand by and watch it happen, or send in the clowns and get all legal. The question is this: should I be giving product to bloggers and twitter users to activate this sort of self-managed promotion/contest or am I on shaky legal/ethical ground? I did rip into the “Blog Slut” phenomenon and don’t want to demean the Lenovo brand name by getting into any kind of payola arrangements. That aside, @moon has pounded the word Lenovo and gotten other people to Tweet it far more than the usual organic flow of the conversation would have. So should I shut up and be happy for the free branding?

it is launching Buzznet 2.0

Buzznet 2.0 was built from the ground up

The company also announced an exclusive partnership with event promoter Goldenvoice to create an interactive site for attendees of the 2006 Coachella Valley Music Festival. Leading up to, during and after the festival, event attendees will be able to post and share photos, video and stories at Buzznet.com by tagging their content 'Coachella'. This content will be available in real-time on their Coachella community site on Buzznet.com.

I’ve been devoting much of my time of late to exploring Web 2.0 possibilities in the last few weeks… services, sites, widgets and ways to integrate them. Now that we all have profiles all over the place (Facebook, Myspace, Twitter, YouTube and countless others) keeping them all relevant can be pretty time consuming. Fortunately developers appear to be aware of this and are doing something about it. Here’s a cute little example of my most recent Web 2.0 chain reaction (websites updating other websites and profiles automatically)

This is a pretty neat development, and can be handy both socially and professionally.

In this case, my goal was to proliferate my online video, and share the awareness of it as broadly as possible.

This will create a huge influx of unfiltered material, and create a significant demand for filters and editors who can find/sort/select and recommend contextual quality content within verticals.

the core resource required to building a high-quality curated experience is not capital, but knowledge.

Apple has created a safe, trusted micro-payment economy around iTunes and the fact that only software that is tested gets into their iTunes systems is evidence that the Curation Economy is at play here too.

Content isn't king: culture is. The reason we go to the movies is to have something to talk about. If I sent you to a desert island and told you to choose between your records and your friends, you'd be a sociopath if you chose the music.

Because if copying on the Internet were ended tomorrow, it would be the end of culture on the Internet too.

If culture loses the copyright wars, the reason for copyright dies with it.

As a rising start-up, Buzznet is often compared to other social networking websites. However, Buzznet's Guides create daily music and pop-culture content that no other media-sharing site can rival. In addition to producing individual journals and video blogs, the on-staff curators deliver a live stream of relevant posts to the pages of Buzznet's music and pop-culture sections.

simply by selecting the appropriate template in a drop-down menu

The Movable Type Community Solution is a complete, out-of-the-box social media solution that lets site owners deploy community-oriented web sites, including forums, community blogs, and user-generated content communities, with just a few clicks.

Let content creators sell ads.

$90 million this year; other estimates have it as high as $200 million. Even at the high end, that would be just a touch more than 1% of Google's total revenue

YouTube targets advertising by channel or vertical, such as comedy or music, rather than around specific videos.

The central concept is that people tend to be most engaged in content that is core to their specific interests, rather than more generalized content.

consumers feel more comfortable on large, mass media sites.

people continue to spend their time on the sites that offer them the most options and functionality.

"That's the biggest scam in the Bay Area," John said. "It totally felt like a blackmail deal. I think they're doing anything to make a sale."

Customer care and PR are blending as consumers use social media to demand service

The media is in a constant state of reinvention as it transitions from atoms to bits

Gorging on media is out. Selective ignorance and friends as filters are in