Skip to main content

Home/ The Price Group/ Group items tagged poll

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
James Hodgins

QR Codes Gaining Prominence Thanks to Few Big Players | Digital - Advertising Age - 0 views

adage.com/...149474

barcodes mobile examples strategy stats

shared by James Hodgins on 21 Mar 11 - No Cached
  • Macy's is behind the most visible QR-education effort, with a 30-second spot now running nationally. The spot, which was cut down from a demo posted to Facebook, YouTube and Macy's own site, shows shoppers how to use the codes and explains what they'll get access to when they scan one with their phone.
  • There are abundant in-store signs and employees are armed with more than 100,000 lanyards containing instructions on how to use the codes.
  • The Backstage Pass videos have attracted anywhere from a few hundred to a few thousand views on YouTube, with a video featuring Kelly Osbourne grabbing just shy of 3,500 views; the video demo of QR codes has snared 2,200 views.
  • ...4 more annotations...
  • the use of QR codes
  • resulted in the most-successful sweepstakes campaign it's run. More than 20% of the 25,000 entries it received during a four-week period came directly from QR code scans.
  • Best Buy has also created a "Live Mobile Scan Map" at bbyscan.com/map which tracks the items scanned in stores across the country.
  • Mr. Knisely said the company has even been experimenting with QR codes as a polling tool. A sign hanging in Best Buy headquarters asks employees to scan a code corresponding with how they're feeling. One code is positioned inside an image of a thumbs up, the other a thumbs down. When the code is scanned, employees see how many others are in a good or bad mood. Mr. Knisely says that sort of tool could be used to ask customers about their experience in the store.
  • James Hodgins on 21 Mar 11
     
    Macy's Sweepstakes Best Buy Polling Live QR scanning tracker for Best Buy
Tara Lennon

New Poll: Americans Say 'No Thanks' to Online Tracking - Advertising Age - Digital - 0 views

adage.com/...article

poll onlinetracking

shared by Tara Lennon on 22 Dec 10 - No Cached
    • Tara Lennon
      Tara Lennon on 22 Dec 10
       
      Ads are what keep Google search, Yahoo! home pages, Facebook and many other websites free to users.  For that exchange, would you rather have a bunch of ads that contain no relevance whatsoever to you or see ads that are in line with items you are searching and reading about?  No brainer; logical payoff. 
James Hodgins

Facebook Brand Pages: "Marketers are missing an opportunity here." - 0 views

www.socialtimes.com/...worth-nothing-if-theyre-static

socialmedia facebook stats strategy

shared by James Hodgins on 28 Feb 11 - No Cached
  • 84 have corporate-run Facebook pages
  • Most brand pages offered new content or comments nearly every day (average of 24 posts per month) and actively responded to consumer questions (66 percent). They also actively solicited fan comments (82 percent). Additionally, many posted branded video content (not user generated) to their pages (88 percent).
  • only 39 percent soliciting photo submissions, 33 percent promoting contests, 39 percent posting polls and quizzes for fun, and an additional 32 percent posting surveys to gain consumer feedback.
  • ...2 more annotations...
  • need to create experiences
  • The 84 official Facebook pages boasted an average of 1.8 million fans. In a single month, fans contributed on average 857 fan posts to each corporate wall, and each corporate wall post averaged 1,456 Likes and 157 comments.
  • James Hodgins on 28 Feb 11
     
    Even among the biggest and best brands on Facebook, there is only a .09% feedback from fans.
1 - 3 of 3
Showing 20▼ items per page