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James Hodgins

Most Marketers Clueless About Social Media Conversations | Social Media Examiner - 0 views

  • he vast majority of respondents have created a customized experience for their social channels. (Only 9% admitted to not customizing any of their channels.)
  • A vast majority of marketers (7 out of 10) say they have little understanding of social media conversations surrounding their brand.
  • About half of the marketers surveyed claim their budget will increase slightly, while about 9% see their budgets greatly increasing.
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  • About half of the marketers surveyed expect their social/digital marketing expenditures will increase slightly while 23% see their expenditures greatly increasing.
  • Almost 40% of those surveyed said they are using a few ad-hoc tools and 30% said they are reporting regularly to management. In addition, almost 30% claim they have very little understanding of the social media conversations happening around their brand or those of their clients.
  • A little over half of those surveyed (57%) feel their brand (or client’s brand) is somewhat at risk and are taking action to fix the challenge. 13% said they know they need to better engage but haven’t taken action and 7% admitted there were major concerns, but didn’t know where to start to fix the issues. Lastly, about a quarter of the marketers claimed their brand (or those of their clients) was not at risk and they were fully engaged with their customers.
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    #1: How will marketing budgets change over next year? #2: How will social media budgets change over next year? #3: Do you monitor social media conversations? #4: Are you as engaged with customers as you should be?
James Hodgins

5 Ways to Use Twitter to Connect With Local Customers | Social Media Examiner - 0 views

  • search for: City name Neighborhood or community name Local landmarks Local businesses Event venues, museums and public locations Local fairs, parades and community events Hashtag identifiers for a local community or event
  • #1: Find Local People Using Tweets Near You
  • Search Twitter for your city name.
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  • #2: Find Local People With Your City Name in Their Profile
  • #3: Find Local People With Twitter Advanced Search
  • #4: Find Local People Using Twitter Grader
  • #5: Find Local People Using Twellowhood.
James Hodgins

Social Media Important to 90% of Marketers [New Data] - 0 views

  • 90% of Marketers indicated that social media is important for their business. 2. Only one-third of social media marketers want to know how to monitor and measure the return of investment of social media. 3. 58% of marketers use social media for 6 hours or more each week. 4. 77% of marketers plan on increasing their use of YouTube and video marketing in 2011. 5. 70% of marketers want to learn more about Facebook. 6. 69% of marketers want to learn more about blogging. 7. The number-one advantage of social media marketing is generating more business exposure, as indicated by 88% of marketers.
  • Only 28% of businesses are outsourcing some portion of their social media marketing.9. 32% of the surveyed marketers said they have less than one year of experience with social media.
  • B2C companies were more likely (50%) than B2B (42%) to increase their use of online ads.
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