Multimedia-Fashion

Well, I wanted to highlight some of the text, but haven't figured out how!

use of Pinterest

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F acebook's imminent IPO should put to rest claims that social networking is a short-lived fad. Experts say sites like Pinterest, Twitter and Tumblr, Google+ and Svpply, Instagram and Spotify are reshaping shopping and turning old methods of customer engagement upside down.

After months of iterating on different marketing strategies, you finally find something that works. However, the moment you start to scale it, the effectiveness of your marketing grinds to a halt. Sound familiar? Welcome to the Law of Shitty Clickthroughs: Over time, all marketing strategies result in shitty clickthrough rates.

This presentation is part information management, part online persona, and part marketing. It's intended to be an overview of what 21st century graduates should be aware of in terms of online behaviors and trends.

Content used for Mathieu's presentation in Brenda's class, Spring 2012.

"Awkward, but not as awkward as a search for bi-coloured socks that uncovers image upon image of bi-curious tweens, which means you probably landed on the online home of American Apparel, purveyors of quality bodysuits and ads that are born to be banned. The most recent example of which happened on Wednesday, when the ASA declared the company's latest marketing to be exploitative and that it inappropriately sexualised young women."

The rise of the social Web has led to a fundamental shift in the way businesses of all sizes engage with their customers. Rather than focusing on "touch points" during the marketing and sales process, they're using social technologies to form meaningful, ongoing relationships that involve frequent online interactions, oftentimes through social channels.  

After weeks of speculation and rumors, Google has officially pulled back the curtain on what they have come to call Project Glass - a pair of augmented reality glasses that seek to provide users real-time information right in front of their eyes.

In order to track what is being pinned from your site, and to engage with those pins further, try funneling that Pinterest content into a handy RSS feed.

GRAND PRIZE WINNER of the 2010 Trend Micro Internet Safety Video Competition

A smart, virtual wallet for in-store and online shopping.

"They are essential skills that are needed to operate in the world and in the workplace," she said. "And people will either need to learn through formal training or through their networks or they will feel increasingly left out."

"And as the number of social networking sites grows, so does the number of services that are created to measure, track and monitor those services. What's a marketing professional to do? To help you cut through the clutter, here are the 10 must-use social media tools that can not only help you make sense of your social media efforts but make them more effective."

"It's the cornerstone of any successful Internet business. We all need information to learn what techniques are currently working. Without it; you'll get left behind."

In social media, sharing means reposting the content of others (always with a clear link back to them!) or recommending others to your followers. It's no secret that one of the keys to success in building a good following on social media is good sharing skills.

"London Fashion Week kicked off Friday - and fortunately for those of us outside the ropes at Somerset House, brands and media are making the week more accessible than ever before."

"Since Seth Weintraub of 9 to 5 Google first leaked news of "Google Glasses" in December, a steady trickle of information on the top secret project has been filtering out."