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"Enter mobile visual search (MVS). With MVS, you simply point at a product or logo and shoot a picture with your smartphone's built-in camera. Within seconds, the MVS application will provide product or company information, or even the option to make a purchase right then and there on your mobile device. "

SceneTap is a maker of cameras that pick up on facial characteristics to determine a person's approximate age and gender. The company works with venues to install these cameras and track customers. It also makes web and mobile applications that allow random observers to find out, in real-time, the male-to-female ratio, crowd size, and average age of a bar's patrons. And no one goes unnoticed. "We represent EVERYONE in the venue," SceneTap proudly proclaims on its website.

QR codes are two dimensional "quick response" codes that can be easily read by mobile devices like smartphones and camera-enabled media players.

The Zaphat (pronounced like Zap Hat, not Zafat) is a new line of fashion apparel where the logo on the accoutrement acts as the target for an iOS/Android app that uses Augmented Reality to transform the wearer into an avatar of their choice.

"London Fashion Week kicked off Friday - and fortunately for those of us outside the ropes at Somerset House, brands and media are making the week more accessible than ever before."

"Since Seth Weintraub of 9 to 5 Google first leaked news of "Google Glasses" in December, a steady trickle of information on the top secret project has been filtering out."

If you've passed through Waterloo station today, the likelihood is that you've already spotted the giant M&S Valentine's Day billboard. Hopefully, you will have experienced Katya - the model on the billboard - come to life by downloading a Smartphone app called 'Aurasma Lite', and received a little extra Valentine's Day inspiration whilst making your commute!

A smart, virtual wallet for in-store and online shopping.

PlaceWhisper is designed to be a platform that puts you in control of creating your own located content experiences to share with others. There's a huge range of possibilities for what you could create, and over the next couple of weeks we're going to take a look at some examples of what you could create and share with your friends and the world using PlaceWhisper. First up - a personal guide to where you live.

Virtual shopping with qrcodes.