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There are two particularly interesting things about the video. The first is that precisely one other person is seen wearing Glass, and it's a fellow sky-diver covered in safety gear. The second is that one of the shots is from the POV of a model on a runway. We suspect that the first fact belies the message of the second: Runway model or no, Google Glass isn't all that great to look at. It's clear that Google is conscious of the fashion implications of a gadget that you wear on your face, and they are trying to position it as a high end item of style. After Sergey Brin jumped out of a zeppelin for I/O, the next place Google debuted the device was New York Fashion Week 2012.

Photoshop is a popular topic of discussion here in Fashion + Beauty, and I know that some readers grow tired of hearing about it. We should just assume that all ads and fashion spreads are altered to some degree, right?

For the last two weeks, I've been engaged in a very interesting experiment. Five faculty members from the Fashion and Apparel department have agreed to explore social media for personal productivity, professional development, curriculum redesign, and program promotion.

Thanks Mathieu for sharing the presentation with me so I can catch up with the rest of the class. It's going to be a very useful learning process. I also think your presentation to FASH 325 would be good to give to students earlier in their UD career. I was thinking about FASH 210, a course on FASH sustainability and business ethics in the Fashion Industry. These sessions will make us more sustainable!

Thanks Martha. I think you're right that students need to be exposed earlier to this, but I also think that we could chunk the session up in little parts, where I wouldn't necessarily need to be directly involved.

"While Amazon has had some success in fashion with Zappos.com, Endless.com, MyHabit.com and Shopbop, it has yet to achieve the level of dominance that it has in other product categories it has targeted."

"London Fashion Week kicked off Friday - and fortunately for those of us outside the ropes at Somerset House, brands and media are making the week more accessible than ever before."

Fashion Week needs reinvention. It's a perfect opportunity for innovators to come up with big ideas to 1) reach more of the world instantaneously and simultaneously; 2) unleash designers' creativity via animation, film, 3-D printing and interactivity; and 3) drive the discovery of new designers.

"Influencers are the golden children of marketing strategies right now. Rebecca Minkoff even put influencers front and center in her New York Fashion Week runway show, featuring several popular fashion bloggers-including Chriselle Lim and Arielle Charnas-as models in her Greene Street production. Influencers are the new celebrity endorsements."

"As a rule, fashionistas are fickle. So when merchants make trend-right buying decisions and the fashion-obsessed open their wallets for the season's must-haves, retailers score fast turns and fat margins. But when retailers get it wrong, stores are awash in markdowns and the bottom line takes a hit."

"As a rule, fashionistas are fickle. So when merchants make trend-right buying decisions and the fashion-obsessed open their wallets for the season's must-haves, retailers score fast turns and fat margins. But when retailers get it wrong, stores are awash in markdowns and the bottom line takes a hit."

That's a comment.

This semester, I have been asked to be a guest speaker in the "FASH325 Multimedia Fashion Presentations" course, one section taught by Sharron Lennon and the other by Brenda Shaffer. This post is a placeholder for materials and links related to this special appearance, that, I hope, can be of general interest to readers of this blog.

Home base for Mathieu's presentation. Slides and links.

This presentation is part information management, part online persona, and part marketing. It's intended to be an overview of what 21st century graduates should be aware of in terms of online behaviors and trends.

Content used for Mathieu's presentation in Brenda's class, Spring 2012.

"But this week, it seemed like the internet went crazy over one particular jacket. And, amazingly, it isn't even made out of kittens. Or "Twilight" books. Or Katy Perry. No, it's much more interesting than that. I'm referring to the wildly bizarre Hug Me Jacket, conceptualized by up-and-coming Macanese fashion designer Si Chan."

"Runway models, long cast as expressionless figures showcasing Fashion Week's finest wears, are finding their own voice on social media. Sometimes that can land them big endorsement deals. Or, it can backfire. Leslie Yazel explains. Photo: facebook.com/officialKateUpton."

A collaboration between Victoria's Secret and Swarovski has seen 3D-printed lingerie hit the catwalk in New York. Architect Bradley Rothenberg was invited to help realize the one-of-a-kind design and 3D printing specialist Shapeways provided the technical know-how. The result is a sparkling, snowflake-inspired corset that provided one of the highlights during this year's Victoria's Secret Fashion Show.

Social media efforts are in full swing, too-they have been for the past month.  But is all the chatter effective? Does it matter how many people you reach if you don't reach the right people?

C&A, a fashion retailer founded in the Netherlands in 1841, has gone thoroughly modern with the addition of hangers in its stores in Brazil that feature a digital readout displaying the number of people who have "liked" a particular item on the company's Facebook page.

"Some job experts say we're already there. With news that Facebook might be joining the ranks of online-employment brokers, it's looking more and more like the old-fashioned resume might be growing obsolete."

The Zaphat (pronounced like Zap Hat, not Zafat) is a new line of fashion apparel where the logo on the accoutrement acts as the target for an iOS/Android app that uses Augmented Reality to transform the wearer into an avatar of their choice.

Building off success from past seasons, many brands - roughly one-third showing at Lincoln Center - will live-stream the unveiling of their Spring 2013 collections on their websites and Facebook pages, as well as via video platforms such as YouTube and Livestream. Still more will upload backstage footage via their Facebook, Twitter, Tumblr, Instagram and Pinterest accounts.

If you've passed through Waterloo station today, the likelihood is that you've already spotted the giant M&S Valentine's Day billboard. Hopefully, you will have experienced Katya - the model on the billboard - come to life by downloading a Smartphone app called 'Aurasma Lite', and received a little extra Valentine's Day inspiration whilst making your commute!

"You're looking at the first fully articulated 3D-printed dress. Printed off at Shapeways, the piece was designed by Michael Schmidt and Francis Bitoni specifically for burlesque star Dita Von Teese. In the future, this is the kind of clothing you might be able to get from a department store."