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Will we be a country of high-volume and low quality? Or can we become an economy of quality and price premium? Whether it's drinking, buying computers or choosing what industrial policy to support, we are in the process of answering those questions.

"In a world where content wants to be free, the publishing industry is searching for a saviour. Could it be social commerce? ELLE Magazine has launched two parallel social commerce experiments on Pinterest and on Facebook - based on the concept of editorially curated and shoppable trend catalogues. In a nutshell, ELLE is using Facebook and Pinterest to create trend catalogues that could be monetized through affiliate payments. Speaking about the Facebook Trend Reports, as they've been branded, chief revenue officer Kevin O'Malley for ELLE, says the first step of the experiment is to see whether it works without affiliate monetization;"

I was talking with industry peer Michael Brito (former Intel and now at Edelman) about the maturity of the space at Cisco's social media week yesterday, and we both agree this space is just heating up.

Our industry is afflicted with shiny object syndrome, a focus on the new tools, without thinking about the content that will drive it. As we mature and the tools make it easier to share information, companies need to be extra sensitive to the content that will be shared, both that's created by the brand, and the customer.

"Awkward, but not as awkward as a search for bi-coloured socks that uncovers image upon image of bi-curious tweens, which means you probably landed on the online home of American Apparel, purveyors of quality bodysuits and ads that are born to be banned. The most recent example of which happened on Wednesday, when the ASA declared the company's latest marketing to be exploitative and that it inappropriately sexualised young women."

For the last two weeks, I've been engaged in a very interesting experiment. Five faculty members from the Fashion and Apparel department have agreed to explore social media for personal productivity, professional development, curriculum redesign, and program promotion.

Thanks Mathieu for sharing the presentation with me so I can catch up with the rest of the class. It's going to be a very useful learning process. I also think your presentation to FASH 325 would be good to give to students earlier in their UD career. I was thinking about FASH 210, a course on FASH sustainability and business ethics in the Fashion Industry. These sessions will make us more sustainable!

Thanks Martha. I think you're right that students need to be exposed earlier to this, but I also think that we could chunk the session up in little parts, where I wouldn't necessarily need to be directly involved.