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This article focuses on audience insight plus branding re: multimedia bulletin boards like Pinterest and 20Blinks.

Interesting article. I liked this comment: users don't necessarily have a preconceived idea of what they want-but they know what they want when they see it. This dynamic gives brands the opportunity to introduce products, concepts and content much earlier in the decision making process and actually drive discovery. I have seen things on Pinterest that I would never even had tried to search for.

Setting up a website on WordPress is easy. The abundance of free and Premium WordPress themes has made it a lot easier for website owners to setup professional looking websites within minutes. However, even these professional looking themes need to be properly branded to represent a business

Excellent and further motivation for me to create a couple new websites... My own and a new ESRAB site! Sound like good summer projects.... If I can find the time.

"There is something revolutionary going on, but not in the way people often think. This is about a lot more than generating Likes on Facebook and followers on Twitter. We are in the midst of a fundamental shift from mass communication to mass collaboration. This is the first time in our history that we can work together on a global scale. "

"In a world where content wants to be free, the publishing industry is searching for a saviour. Could it be social commerce? ELLE Magazine has launched two parallel social commerce experiments on Pinterest and on Facebook - based on the concept of editorially curated and shoppable trend catalogues. In a nutshell, ELLE is using Facebook and Pinterest to create trend catalogues that could be monetized through affiliate payments. Speaking about the Facebook Trend Reports, as they've been branded, chief revenue officer Kevin O'Malley for ELLE, says the first step of the experiment is to see whether it works without affiliate monetization;"

"No matter how much quality information or witty repartee we send out into our social networks, first impressions are almost always visual. It doesn't take a rocket scientist to understand that the first thing we see when checking out a new Twitter follower, Facebook friend, or LinkedIn connection is a profile photo. And in a world of quick clicks and divergent attention, if the photo you present isn't eye-catching, or illustrative of your personal brand, you may miss your shot at making a positive first impression."

"Levi Strauss's partnership with Facebook has translated into brand value. Over the past Thanksgiving holiday weekend, more than half of all visitor traffic to levi.com came from the company's Facebook page, which now gets more than 1 million visits every month. Today, it has more than 6.2 million "Likes" or followers on its Facebook page, Peck says, adding: "We understand the power and influence that friends and family can have." "

"Influencers are the golden children of marketing strategies right now. Rebecca Minkoff even put influencers front and center in her New York Fashion Week runway show, featuring several popular fashion bloggers-including Chriselle Lim and Arielle Charnas-as models in her Greene Street production. Influencers are the new celebrity endorsements."

Pepsi and Coke are among a multitude of companies buying into social media's ability to strengthen their brands. Consumers are 55% more likely to recall ads that include social-media components than non-social ads, according to a 2011 Nielsen survey.

Our industry is afflicted with shiny object syndrome, a focus on the new tools, without thinking about the content that will drive it. As we mature and the tools make it easier to share information, companies need to be extra sensitive to the content that will be shared, both that's created by the brand, and the customer.

 I am constantly advocating for other school leaders and educators to embrace this powerful tool to improve communications, enhance public relations, establish a positive brand presence, grow professionally through the formation of a Personal Learning Network (PLN), increase student engagement, and discover a world of opportunity.

As individuals and brands, the best we can hope for is to be authentic personas, an ideal that we display for the world to see.  It's not necessarily true.  It's certainly not accurate.  But I believe it as close to "authentic" as we can hope for. Be yourself. Only a little better. Be who you promise to be to your tribe, not necessarily who you are.

"The idea of social business is to apply social software to improve and accelerate how work gets done on the inside of the firewall. Whereas social branding -- blogs, wikis, bookmarks, videos, message boards, Facebook, Twitter, and similar tools -- is increasingly being used by companies to communicate with the external world, what's often missing is the application of those same tools and techniques to create an open, supportive culture internally."

Building off success from past seasons, many brands - roughly one-third showing at Lincoln Center - will live-stream the unveiling of their Spring 2013 collections on their websites and Facebook pages, as well as via video platforms such as YouTube and Livestream. Still more will upload backstage footage via their Facebook, Twitter, Tumblr, Instagram and Pinterest accounts.

Remind yourself that social media is a means to an end--not an end in and of itself.

"London Fashion Week kicked off Friday - and fortunately for those of us outside the ropes at Somerset House, brands and media are making the week more accessible than ever before."

"Social media can be a great way of increasing brand awareness, customer engagement and long term loyalty and generating a short term boost in sales, but it's also a potential minefield and in the worst case, a bottomless pit into which you endlessly shovel money with nothing much to show for it."

"Think of these interactions the next time you confront a reluctant client. Instead of touting Twitter in general, instead emphasize the importance of reaching new and savvy stakeholders using the platform. Instead of evangelizing for a blog, show how blogging can generate leads. Instead of pointing to videos gone viral, explore video tools that will help your client develop a brand identity."

This presentation is part information management, part online persona, and part marketing. It's intended to be an overview of what 21st century graduates should be aware of in terms of online behaviors and trends.

Content used for Mathieu's presentation in Brenda's class, Spring 2012.

F acebook's imminent IPO should put to rest claims that social networking is a short-lived fad. Experts say sites like Pinterest, Twitter and Tumblr, Google+ and Svpply, Instagram and Spotify are reshaping shopping and turning old methods of customer engagement upside down.

This LinkedIn contact can fill my entire page of updates with her tweets. Too much stuff. Too much commingling of personal (walking on the beach) with professional.