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"As a rule, fashionistas are fickle. So when merchants make trend-right buying decisions and the fashion-obsessed open their wallets for the season's must-haves, retailers score fast turns and fat margins. But when retailers get it wrong, stores are awash in markdowns and the bottom line takes a hit."

"As a rule, fashionistas are fickle. So when merchants make trend-right buying decisions and the fashion-obsessed open their wallets for the season's must-haves, retailers score fast turns and fat margins. But when retailers get it wrong, stores are awash in markdowns and the bottom line takes a hit."

That's a comment.

Our team has developed an application built on the new Razorfish Touch Framework called Razorfashion. It demonstrates how we believe retailers can meet shoppers growing expectations for more engaging digital experiences in-store and provide a consistent, integrated experience across the multi-channel shopping ecosystem.

I'll check it out.

They have a portfolio section on their website. A lot of stuff is proof-of-concept or small-scale right now from a quick look. http://emergingexperiences.com/portfolio

C&A, a fashion retailer founded in the Netherlands in 1841, has gone thoroughly modern with the addition of hangers in its stores in Brazil that feature a digital readout displaying the number of people who have "liked" a particular item on the company's Facebook page.

"Almost every major retailer, from grocery chains to investment banks to the U.S. Postal Service, has a "predictive analytics" department devoted to understanding not just consumers' shopping habits but also their personal habits, so as to more efficiently market to them."

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The story of Zappos.

What happens when consumers don't go to the store anymore? Zappos is a good example to analyze!

Virtual shopping with qrcodes.