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"In a world where content wants to be free, the publishing industry is searching for a saviour. Could it be social commerce? ELLE Magazine has launched two parallel social commerce experiments on Pinterest and on Facebook - based on the concept of editorially curated and shoppable trend catalogues. In a nutshell, ELLE is using Facebook and Pinterest to create trend catalogues that could be monetized through affiliate payments. Speaking about the Facebook Trend Reports, as they've been branded, chief revenue officer Kevin O'Malley for ELLE, says the first step of the experiment is to see whether it works without affiliate monetization;"

"As a rule, fashionistas are fickle. So when merchants make trend-right buying decisions and the fashion-obsessed open their wallets for the season's must-haves, retailers score fast turns and fat margins. But when retailers get it wrong, stores are awash in markdowns and the bottom line takes a hit."

"As a rule, fashionistas are fickle. So when merchants make trend-right buying decisions and the fashion-obsessed open their wallets for the season's must-haves, retailers score fast turns and fat margins. But when retailers get it wrong, stores are awash in markdowns and the bottom line takes a hit."

That's a comment.

This presentation is part information management, part online persona, and part marketing. It's intended to be an overview of what 21st century graduates should be aware of in terms of online behaviors and trends.

Content used for Mathieu's presentation in Brenda's class, Spring 2012.

GRAND PRIZE WINNER of the 2010 Trend Micro Internet Safety Video Competition

Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 source of digital media planning and buying, according to the latest edition of a quarterly survey of U.S. advertising agencies. The survey, conducted by Strata, the agency media software and processing firm owned by Comcast, found that 69% of agency executives now consider social the "focus" of their digital ad spending -- up 32% over the past year, and now a close second behind display (71%) as the dominant digital media-buying platform in the minds of agency executives.

I was talking with industry peer Michael Brito (former Intel and now at Edelman) about the maturity of the space at Cisco's social media week yesterday, and we both agree this space is just heating up.

"When IBM (NYSE: IBM) conducted its study of 1709 CEOs around the world, they found only 16% of them participating in social media. But their analysis shows that the percentage will likely grow to 57% within 5 years. Why? because CEOs are beginning to recognize that using email and the phone to get the message out isn't sufficient anymore."

"The tech giant teams up with revered designer Diane von Furstenberg to try and take the geek out of geek-chic"

Who knew there was such a large, mainstream market for artfully arranged pictures of other people's stuff? Or that "curation," that rarefied and highly specialized skill, would all of a sudden go viral?

The sci-fi future where the co-evolution of human and machine pushes us towards a singularity is nearly upon us, but before we step into the realm of the cyborg, we're going to have to first get comfortable with the idea of wearable technology. We need look no further than Google Glass, which has occupied many a newspaper inch this past year, but the futuristic glasses are just the tip of the wearable tech iceberg. Analysts from research and analytics firm IHS predict that demand for wearable gadgets will go from 14 million to 200 million devices over the next two years.

"On the surface the problem with wearables - and smartwatches in particular - is that the technology just isn't mature enough to support the ambitions. Screen resolutions may have improved, processors made more efficient and sensors miniaturised, but it's still hugely challenging technically to squeeze everything into a surface area the size of a watch face - and to keep it all going for any reasonable length of time."