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Building off success from past seasons, many brands - roughly one-third showing at Lincoln Center - will live-stream the unveiling of their Spring 2013 collections on their websites and Facebook pages, as well as via video platforms such as YouTube and Livestream. Still more will upload backstage footage via their Facebook, Twitter, Tumblr, Instagram and Pinterest accounts.

"London Fashion Week kicked off Friday - and fortunately for those of us outside the ropes at Somerset House, brands and media are making the week more accessible than ever before."

Fashion Week needs reinvention. It's a perfect opportunity for innovators to come up with big ideas to 1) reach more of the world instantaneously and simultaneously; 2) unleash designers' creativity via animation, film, 3-D printing and interactivity; and 3) drive the discovery of new designers.

"Runway models, long cast as expressionless figures showcasing Fashion Week's finest wears, are finding their own voice on social media. Sometimes that can land them big endorsement deals. Or, it can backfire. Leslie Yazel explains. Photo: facebook.com/officialKateUpton."