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"Awkward, but not as awkward as a search for bi-coloured socks that uncovers image upon image of bi-curious tweens, which means you probably landed on the online home of American Apparel, purveyors of quality bodysuits and ads that are born to be banned. The most recent example of which happened on Wednesday, when the ASA declared the company's latest marketing to be exploitative and that it inappropriately sexualised young women."

For the last two weeks, I've been engaged in a very interesting experiment. Five faculty members from the Fashion and Apparel department have agreed to explore social media for personal productivity, professional development, curriculum redesign, and program promotion.

Thanks Mathieu for sharing the presentation with me so I can catch up with the rest of the class. It's going to be a very useful learning process. I also think your presentation to FASH 325 would be good to give to students earlier in their UD career. I was thinking about FASH 210, a course on FASH sustainability and business ethics in the Fashion Industry. These sessions will make us more sustainable!

Thanks Martha. I think you're right that students need to be exposed earlier to this, but I also think that we could chunk the session up in little parts, where I wouldn't necessarily need to be directly involved.

The Zaphat (pronounced like Zap Hat, not Zafat) is a new line of fashion apparel where the logo on the accoutrement acts as the target for an iOS/Android app that uses Augmented Reality to transform the wearer into an avatar of their choice.