Group items tagged

This presentation is part information management, part online persona, and part marketing. It's intended to be an overview of what 21st century graduates should be aware of in terms of online behaviors and trends.

Content used for Mathieu's presentation in Brenda's class, Spring 2012.

This article focuses on audience insight plus branding re: multimedia bulletin boards like Pinterest and 20Blinks.

Interesting article. I liked this comment: users don't necessarily have a preconceived idea of what they want-but they know what they want when they see it. This dynamic gives brands the opportunity to introduce products, concepts and content much earlier in the decision making process and actually drive discovery. I have seen things on Pinterest that I would never even had tried to search for.

Word-of-mouth (WOM) recommendations from friends and family and user-generated content (UGC) are sources most trusted for information about the products people want and need, according to a new report by Nielsen. Among consumers surveyed in North America: 90% trust (completely or somewhat) the recommendations they receive from friends and family. 68% trust consumer opinions posted online. 61% trust editorial content such as newspaper articles.

"13 Steps to Building Connections on Pinterest"

Interesting video article concerning use of LinkedIn.

To help readers find new books, Goodreads works with an algorithm much like Facebook's news feed. It is what powers the site's book recommendation engine, which is based around ratings, what's on a reader's virtual bookshelf and what readers with similar tastes have recommended.

This LinkedIn contact can fill my entire page of updates with her tweets. Too much stuff. Too much commingling of personal (walking on the beach) with professional.

I expected something more up to date for Aron. This profile seems to have been created when his book came out but really hasn't been kept up to date.

For the last two weeks, I've been engaged in a very interesting experiment. Five faculty members from the Fashion and Apparel department have agreed to explore social media for personal productivity, professional development, curriculum redesign, and program promotion.

Thanks Mathieu for sharing the presentation with me so I can catch up with the rest of the class. It's going to be a very useful learning process. I also think your presentation to FASH 325 would be good to give to students earlier in their UD career. I was thinking about FASH 210, a course on FASH sustainability and business ethics in the Fashion Industry. These sessions will make us more sustainable!

Thanks Martha. I think you're right that students need to be exposed earlier to this, but I also think that we could chunk the session up in little parts, where I wouldn't necessarily need to be directly involved.

A short article about selling using social media

"There is something revolutionary going on, but not in the way people often think. This is about a lot more than generating Likes on Facebook and followers on Twitter. We are in the midst of a fundamental shift from mass communication to mass collaboration. This is the first time in our history that we can work together on a global scale. "

List of tools used to support online conversations.

Pepsi and Coke are among a multitude of companies buying into social media's ability to strengthen their brands. Consumers are 55% more likely to recall ads that include social-media components than non-social ads, according to a 2011 Nielsen survey.

Facebook = People. Facebook is the way to learn what's going on in the lives of people you already know. Google+ = Passions. Google+ enables you to pursue your passions with people you don't know.

""During one of the keynotes," he explained, "I found myself really wanting to hear what others at the conference thought about the speaker's ideas, so I visited Twitter on my loaner device to do just that. I found that there was a rich back-channel conversation going on there, so I created a Twitter account for myself and jumped in." "It wasn't until that moment," he says, "that I realized that Twitter could be a medium for smart, engaging conversations, too. I've been an active user ever since.""

"In a world where content wants to be free, the publishing industry is searching for a saviour. Could it be social commerce? ELLE Magazine has launched two parallel social commerce experiments on Pinterest and on Facebook - based on the concept of editorially curated and shoppable trend catalogues. In a nutshell, ELLE is using Facebook and Pinterest to create trend catalogues that could be monetized through affiliate payments. Speaking about the Facebook Trend Reports, as they've been branded, chief revenue officer Kevin O'Malley for ELLE, says the first step of the experiment is to see whether it works without affiliate monetization;"

Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 source of digital media planning and buying, according to the latest edition of a quarterly survey of U.S. advertising agencies. The survey, conducted by Strata, the agency media software and processing firm owned by Comcast, found that 69% of agency executives now consider social the "focus" of their digital ad spending -- up 32% over the past year, and now a close second behind display (71%) as the dominant digital media-buying platform in the minds of agency executives.

"Today Facebook begins rolling out file sharing to all Groups, and while it's got many restrictions, it could be good enough to limit the long-term growth potential of cloud storage / file sharing services like Dropbox, iCloud, and Google Drive."

"Alongside the expansion of the social web came a generation of students who have never known life without the technologies that many of us have come to depend on. Although there are significant within-group exceptions related to socioeconomic status and ethnic background, today's traditional-aged students are more comfortable than any other generation in history with expanding their lives by living in both physical and digital spaces."

I was talking with industry peer Michael Brito (former Intel and now at Edelman) about the maturity of the space at Cisco's social media week yesterday, and we both agree this space is just heating up.