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"It's the cornerstone of any successful Internet business. We all need information to learn what techniques are currently working. Without it; you'll get left behind."

The volume of information being created is growing faster than your software is able to sort it out. As a result, you're often unable to determine the difference between a fake LinkedIn friend request, and a picture from your best friend in college of his new baby. Even with good metadata, it's still all "data"--whether raw unfiltered, or tagged and sourced, it's all treated like another input to your digital inbox. Curation is the act of individuals with a passion for a content area to find, contextualize, and organize information. Curators provide a consistent update regarding what's interesting, happening, and cool in their focus.

This presentation is part information management, part online persona, and part marketing. It's intended to be an overview of what 21st century graduates should be aware of in terms of online behaviors and trends.

Content used for Mathieu's presentation in Brenda's class, Spring 2012.

Word-of-mouth (WOM) recommendations from friends and family and user-generated content (UGC) are sources most trusted for information about the products people want and need, according to a new report by Nielsen. Among consumers surveyed in North America: 90% trust (completely or somewhat) the recommendations they receive from friends and family. 68% trust consumer opinions posted online. 61% trust editorial content such as newspaper articles.

It's hard to use the Internet anymore without being watched. Tracking cookies follow your every move, so advertisers can figure out what to sell you. Social networks keep you constantly signed in, in part so they can see what other websites you visit. Phone and tablet apps may be gathering information about you, including your contacts list or your camera roll.

"Enter mobile visual search (MVS). With MVS, you simply point at a product or logo and shoot a picture with your smartphone's built-in camera. Within seconds, the MVS application will provide product or company information, or even the option to make a purchase right then and there on your mobile device. "

Our industry is afflicted with shiny object syndrome, a focus on the new tools, without thinking about the content that will drive it. As we mature and the tools make it easier to share information, companies need to be extra sensitive to the content that will be shared, both that's created by the brand, and the customer.

After weeks of speculation and rumors, Google has officially pulled back the curtain on what they have come to call Project Glass - a pair of augmented reality glasses that seek to provide users real-time information right in front of their eyes.

People who multitask a lot are in fact a lot worse at filtering irrelevant information and also perform significantly worse at switching between task, compared to singletaskers.

"Since Seth Weintraub of 9 to 5 Google first leaked news of "Google Glasses" in December, a steady trickle of information on the top secret project has been filtering out."

"No matter how much quality information or witty repartee we send out into our social networks, first impressions are almost always visual. It doesn't take a rocket scientist to understand that the first thing we see when checking out a new Twitter follower, Facebook friend, or LinkedIn connection is a profile photo. And in a world of quick clicks and divergent attention, if the photo you present isn't eye-catching, or illustrative of your personal brand, you may miss your shot at making a positive first impression."

Our team has developed an application built on the new Razorfish Touch Framework called Razorfashion. It demonstrates how we believe retailers can meet shoppers growing expectations for more engaging digital experiences in-store and provide a consistent, integrated experience across the multi-channel shopping ecosystem.

I'll check it out.

They have a portfolio section on their website. A lot of stuff is proof-of-concept or small-scale right now from a quick look. http://emergingexperiences.com/portfolio