Group items tagged

"What works for one business might not work for another, and Facebook, Google Plus, and Twitter each have their pros and cons. As a result, many businesses create pages on all three sites, thinking that "more is better". However, I don't think that's always advisable, especially for small businesses. This is primarily because many businesses tend to create and then abandon their social media profiles."

"The idea of social business is to apply social software to improve and accelerate how work gets done on the inside of the firewall. Whereas social branding -- blogs, wikis, bookmarks, videos, message boards, Facebook, Twitter, and similar tools -- is increasingly being used by companies to communicate with the external world, what's often missing is the application of those same tools and techniques to create an open, supportive culture internally."

I was talking with industry peer Michael Brito (former Intel and now at Edelman) about the maturity of the space at Cisco's social media week yesterday, and we both agree this space is just heating up.

In social media, sharing means reposting the content of others (always with a clear link back to them!) or recommending others to your followers. It's no secret that one of the keys to success in building a good following on social media is good sharing skills.

researchers recently found that men wearing tailor-made suits were assumed to be more confident, successful, flexible, and higher earning than those wearing an off-the-rack version. And these are guys in suits! What might your colleagues think of your "vintage" Coachella T-shirt or "dressy" flip-flops?

F acebook's imminent IPO should put to rest claims that social networking is a short-lived fad. Experts say sites like Pinterest, Twitter and Tumblr, Google+ and Svpply, Instagram and Spotify are reshaping shopping and turning old methods of customer engagement upside down.

The rise of the social Web has led to a fundamental shift in the way businesses of all sizes engage with their customers. Rather than focusing on "touch points" during the marketing and sales process, they're using social technologies to form meaningful, ongoing relationships that involve frequent online interactions, oftentimes through social channels.  

"It's the cornerstone of any successful Internet business. We all need information to learn what techniques are currently working. Without it; you'll get left behind."

Setting up a website on WordPress is easy. The abundance of free and Premium WordPress themes has made it a lot easier for website owners to setup professional looking websites within minutes. However, even these professional looking themes need to be properly branded to represent a business

Excellent and further motivation for me to create a couple new websites... My own and a new ESRAB site! Sound like good summer projects.... If I can find the time.

"Manor SmartCode project placed City of Manor SmartTour QR Codes around the City. The City Secretary for City of Manor explained to QRMe that QR codes have been placed on historical markers, old buildings, The city hall, parks, city vehicles, business cards and other items of interest."

interesting ....

Patti Hart, CEO of International Game Technology, says that all too often, executives try to avoid making mistakes. That is a mistake.

For the last two weeks, I've been engaged in a very interesting experiment. Five faculty members from the Fashion and Apparel department have agreed to explore social media for personal productivity, professional development, curriculum redesign, and program promotion.

Thanks Mathieu for sharing the presentation with me so I can catch up with the rest of the class. It's going to be a very useful learning process. I also think your presentation to FASH 325 would be good to give to students earlier in their UD career. I was thinking about FASH 210, a course on FASH sustainability and business ethics in the Fashion Industry. These sessions will make us more sustainable!

Thanks Martha. I think you're right that students need to be exposed earlier to this, but I also think that we could chunk the session up in little parts, where I wouldn't necessarily need to be directly involved.

Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 source of digital media planning and buying, according to the latest edition of a quarterly survey of U.S. advertising agencies. The survey, conducted by Strata, the agency media software and processing firm owned by Comcast, found that 69% of agency executives now consider social the "focus" of their digital ad spending -- up 32% over the past year, and now a close second behind display (71%) as the dominant digital media-buying platform in the minds of agency executives.

We learned today that Yahoo CEO Scott Thompson's resume boasts a computer science degree he never got. This news is likely to have a ripple effect as we learn who else in the Valley has tried to pull a stunt like this. Here's what happened to 10 other executives who fibbed on their resumes.

Will we be a country of high-volume and low quality? Or can we become an economy of quality and price premium? Whether it's drinking, buying computers or choosing what industrial policy to support, we are in the process of answering those questions.

"As a rule, fashionistas are fickle. So when merchants make trend-right buying decisions and the fashion-obsessed open their wallets for the season's must-haves, retailers score fast turns and fat margins. But when retailers get it wrong, stores are awash in markdowns and the bottom line takes a hit."

"As a rule, fashionistas are fickle. So when merchants make trend-right buying decisions and the fashion-obsessed open their wallets for the season's must-haves, retailers score fast turns and fat margins. But when retailers get it wrong, stores are awash in markdowns and the bottom line takes a hit."

That's a comment.

In today's harried, fast-paced world, it is easy to think that we can ignore the small niceties in our every day encounters. However, it is especially because we live fast-paced, charged lives that we need to be mindful of issues of etiquette. Ignoring conventional rules of civility can have a negative impact on our workplace relationships. Here are a few tips to help you in this regard.

"After the social networking sand settled with Facebook on top over the last half decade, the social behemoth seemed untouchable. Twitter, far behind in second place, wasn't a direct competitor for a while, since it focused on public conversation and Facebook mostly targeted private, friends-only conversations. Google+ entered the picture and managed to shake things up a bit, making both networks question their own identities, adding new features left and right to try to be everything to everyone. Here we are, at the Social Network Identity Crisis of 2012, and it isn't pretty."

"When IBM (NYSE: IBM) conducted its study of 1709 CEOs around the world, they found only 16% of them participating in social media. But their analysis shows that the percentage will likely grow to 57% within 5 years. Why? because CEOs are beginning to recognize that using email and the phone to get the message out isn't sufficient anymore."