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Mathieu Plourde

The Complete Guide to Branding Your WordPress Website - 3 views

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    Setting up a website on WordPress is easy. The abundance of free and Premium WordPress themes has made it a lot easier for website owners to setup professional looking websites within minutes. However, even these professional looking themes need to be properly branded to represent a business
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    Excellent and further motivation for me to create a couple new websites... My own and a new ESRAB site! Sound like good summer projects.... If I can find the time.
Mathieu Plourde

Delivering Happiness: A Path to Profits, Passion, and Purpose - 4 views

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    The story of Zappos.
Mathieu Plourde

The Science of Sentiment - 4 views

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    "As a rule, fashionistas are fickle. So when merchants make trend-right buying decisions and the fashion-obsessed open their wallets for the season's must-haves, retailers score fast turns and fat margins. But when retailers get it wrong, stores are awash in markdowns and the bottom line takes a hit."
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    "As a rule, fashionistas are fickle. So when merchants make trend-right buying decisions and the fashion-obsessed open their wallets for the season's must-haves, retailers score fast turns and fat margins. But when retailers get it wrong, stores are awash in markdowns and the bottom line takes a hit."
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    That's a comment.
Mathieu Plourde

The Razorfashion Retail Experience - Razorfish + Emerging Experiences - 3 views

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    Our team has developed an application built on the new Razorfish Touch Framework called Razorfashion. It demonstrates how we believe retailers can meet shoppers growing expectations for more engaging digital experiences in-store and provide a consistent, integrated experience across the multi-channel shopping ecosystem.
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    Really interesting - is there any information as to how many retailers are utilizing this type of technology?
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    I'll check it out.
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    They have a portfolio section on their website. A lot of stuff is proof-of-concept or small-scale right now from a quick look. http://emergingexperiences.com/portfolio
Sharron Lennon

RetailWire Discussion: Amazon Making Moves to Rule Fashion World - 3 views

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    "While Amazon has had some success in fashion with Zappos.com, Endless.com, MyHabit.com and Shopbop, it has yet to achieve the level of dominance that it has in other product categories it has targeted."
Mathieu Plourde

Streamified - 3 views

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    All Your Social Streams in One Beautiful Journal.
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    Matthew are you using this?
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    Yes, I installed it, and it seems like a decent process to cross-post from Google + to other social media sites.
Mathieu Plourde

How Companies Learn Your Secrets - 3 views

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    "Almost every major retailer, from grocery chains to investment banks to the U.S. Postal Service, has a "predictive analytics" department devoted to understanding not just consumers' shopping habits but also their personal habits, so as to more efficiently market to them."
Sharron Lennon

RetailWire Discussion: Brazilians 'Like' Retailer's New Digital Hangers - 3 views

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    C&A, a fashion retailer founded in the Netherlands in 1841, has gone thoroughly modern with the addition of hangers in its stores in Brazil that feature a digital readout displaying the number of people who have "liked" a particular item on the company's Facebook page.
Mathieu Plourde

Questions To Ask Before You Publish a Blog Post - 3 views

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    This is great especially since I am thinking about starting to blog later this summer. I was wondering about the idea of leaving room for others though... Does that mean don't share all the ideas/a definitive answer, or something related to the actual length of the blog (like ith the need ton leave space on a tweet for retweet purposes)! Also optimizing for google searches really just means inserting the key terminology, correct?
Mathieu Plourde

5 Tips for Creating the Perfect Profile Pic - 3 views

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    "No matter how much quality information or witty repartee we send out into our social networks, first impressions are almost always visual. It doesn't take a rocket scientist to understand that the first thing we see when checking out a new Twitter follower, Facebook friend, or LinkedIn connection is a profile photo. And in a world of quick clicks and divergent attention, if the photo you present isn't eye-catching, or illustrative of your personal brand, you may miss your shot at making a positive first impression."
Brenda Shaffer

Anastasia Charbin | LinkedIn - 3 views

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    Provides links to other sites maintained by Stacy such as twitter, linked in, facebook, etc.
Marsha Dickson

The Virtues of Blogging as Scholarly Activity - 2 views

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    Value of blogging for academics.
Mathieu Plourde

Social media and web 2.0 for #fashion: Spring 2012 edition - 2 views

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    This presentation is part information management, part online persona, and part marketing. It's intended to be an overview of what 21st century graduates should be aware of in terms of online behaviors and trends.
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    Content used for Mathieu's presentation in Brenda's class, Spring 2012.
Mathieu Plourde

Twitter: A Tool For All - 2 views

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     I am constantly advocating for other school leaders and educators to embrace this powerful tool to improve communications, enhance public relations, establish a positive brand presence, grow professionally through the formation of a Personal Learning Network (PLN), increase student engagement, and discover a world of opportunity.
Mathieu Plourde

Personal Learning Networks: Using the Power of Connections to Transform Education - 2 views

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    The Internet connects us in unprecedented ways. To prepare students to flourish in this new learning world, schools will need to transform themselves in important ways. This book is a road map for any educator thinking about using the web for learning. Build your own learning network, and use learning networks in the classroom and schoolwide to improve student outcomes.
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    One of the books I was talking about.
Sharron Lennon

Introduction to Diigo Toolbar. Diigo Toolbar installed. - 2 views

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    Online shoppers spent more than $44 billion during the first quarter, says comScore, a 16.6% increase over Q1 2011. It was the highest year-over-year growth rate comScore has observed since late 2007.
Mathieu Plourde

Social media coaching for faculty - 2 views

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    For the last two weeks, I've been engaged in a very interesting experiment. Five faculty members from the Fashion and Apparel department have agreed to explore social media for personal productivity, professional development, curriculum redesign, and program promotion.
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    Thanks Mathieu for sharing the presentation with me so I can catch up with the rest of the class. It's going to be a very useful learning process. I also think your presentation to FASH 325 would be good to give to students earlier in their UD career. I was thinking about FASH 210, a course on FASH sustainability and business ethics in the Fashion Industry. These sessions will make us more sustainable!
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    Thanks Martha. I think you're right that students need to be exposed earlier to this, but I also think that we could chunk the session up in little parts, where I wouldn't necessarily need to be directly involved.
Mathieu Plourde

Making your Corporate Website Relevant - 2 views

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    Slides by Jeremiah Owyang about the integration of the corporate website and social media.
Jo Kallal

The World Happiness Report Explains What Makes People Happy | Co.Exist: World changing ... - 1 views

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    "report, commissioned by the United Nations Conference on Happiness "
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    report, commissioned by the United Nations Conference on Happiness
Jo Kallal

http://technorati.com/social-media/article/etsy-most-pinned-brand-on-pinterest/ - Googl... - 1 views

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    This article focuses on audience insight plus branding re: multimedia bulletin boards like Pinterest and 20Blinks.
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    Interesting article. I liked this comment: users don't necessarily have a preconceived idea of what they want-but they know what they want when they see it. This dynamic gives brands the opportunity to introduce products, concepts and content much earlier in the decision making process and actually drive discovery. I have seen things on Pinterest that I would never even had tried to search for.
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