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Mathieu Plourde

10 Reasons Why Google Plus is Better than Facebook - 1 views

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    Facebook = People. Facebook is the way to learn what's going on in the lives of people you already know. Google+ = Passions. Google+ enables you to pursue your passions with people you don't know.
Mathieu Plourde

Elle Magazine Experiments with Curated Social Trend Catalogues - 0 views

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    "In a world where content wants to be free, the publishing industry is searching for a saviour. Could it be social commerce? ELLE Magazine has launched two parallel social commerce experiments on Pinterest and on Facebook - based on the concept of editorially curated and shoppable trend catalogues. In a nutshell, ELLE is using Facebook and Pinterest to create trend catalogues that could be monetized through affiliate payments. Speaking about the Facebook Trend Reports, as they've been branded, chief revenue officer Kevin O'Malley for ELLE, says the first step of the experiment is to see whether it works without affiliate monetization;"
Mathieu Plourde

The Social Network Identity Crisis of 2012: Facebook vs Twitter vs Google+ - 0 views

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    "After the social networking sand settled with Facebook on top over the last half decade, the social behemoth seemed untouchable. Twitter, far behind in second place, wasn't a direct competitor for a while, since it focused on public conversation and Facebook mostly targeted private, friends-only conversations. Google+ entered the picture and managed to shake things up a bit, making both networks question their own identities, adding new features left and right to try to be everything to everyone. Here we are, at the Social Network Identity Crisis of 2012, and it isn't pretty."
Nancy O'Laughlin

Refugee from Facebook questions the social media life - The Washington Post - 0 views

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    "Losse eventually reactivated her Facebook account. Rejecting it altogether felt, to her, extreme. But she approached it this time with a new wariness, not as a place to make and maintain friendships but one where a new author could cultivate a public image. Along the way Losse has found a point of balance, a mix of technological connection and disconnection that, for now, suits her. "You can't get away from it. It's everything. It's everywhere," Losse said. "The moment we're in now is about trying to deal with all this technology rather than rejecting it, because obviously we can't reject it entirely. "
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    I found this article on Facebook quite interesting. It makes you think about how much personal versus professional you want out there!
Mathieu Plourde

Levi Strauss And Social Media: A Perfect Fit - 0 views

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    "Levi Strauss's partnership with Facebook has translated into brand value. Over the past Thanksgiving holiday weekend, more than half of all visitor traffic to levi.com came from the company's Facebook page, which now gets more than 1 million visits every month. Today, it has more than 6.2 million "Likes" or followers on its Facebook page, Peck says, adding: "We understand the power and influence that friends and family can have." "
Mathieu Plourde

Facebook Adds "Good Enough" File Sharing To All Groups. Dropbox Should Worry About Growth - 1 views

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    "Today Facebook begins rolling out file sharing to all Groups, and while it's got many restrictions, it could be good enough to limit the long-term growth potential of cloud storage / file sharing services like Dropbox, iCloud, and Google Drive."
Mathieu Plourde

Why You Can't Compare Google+ User Figures To Facebook & Twitter - 0 views

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    "Google announced that Google+ has 40 million users today. Woo-hoo! That's nearly half what Twitter claims, right? And while it's below Facebook's 800 million, Google's getting there, right? Wrong. The number simply can't be compared to Facebook and Twitter."
Mathieu Plourde

Facebook vs Twitter vs Google Plus for Small Businesses - 0 views

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    "What works for one business might not work for another, and Facebook, Google Plus, and Twitter each have their pros and cons. As a result, many businesses create pages on all three sites, thinking that "more is better". However, I don't think that's always advisable, especially for small businesses. This is primarily because many businesses tend to create and then abandon their social media profiles."
Mathieu Plourde

How to Follow New York Fashion Week Online - 0 views

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    Building off success from past seasons, many brands - roughly one-third showing at Lincoln Center - will live-stream the unveiling of their Spring 2013 collections on their websites and Facebook pages, as well as via video platforms such as YouTube and Livestream. Still more will upload backstage footage via their Facebook, Twitter, Tumblr, Instagram and Pinterest accounts.
Sharron Lennon

RetailWire Discussion: Brazilians 'Like' Retailer's New Digital Hangers - 3 views

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    C&A, a fashion retailer founded in the Netherlands in 1841, has gone thoroughly modern with the addition of hangers in its stores in Brazil that feature a digital readout displaying the number of people who have "liked" a particular item on the company's Facebook page.
Mathieu Plourde

Are social media making the resume obsolete? - 1 views

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    "Some job experts say we're already there. With news that Facebook might be joining the ranks of online-employment brokers, it's looking more and more like the old-fashioned resume might be growing obsolete."
Brenda Shaffer

Anastasia Charbin | LinkedIn - 3 views

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    Provides links to other sites maintained by Stacy such as twitter, linked in, facebook, etc.
Brenda Shaffer

Sears' PHD Of Social Media Explains How Brands Can Create Orbits To Pull In Customers -... - 0 views

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    "There is something revolutionary going on, but not in the way people often think. This is about a lot more than generating Likes on Facebook and followers on Twitter. We are in the midst of a fundamental shift from mass communication to mass collaboration. This is the first time in our history that we can work together on a global scale. "
Mathieu Plourde

Social networking 'utopia' isn't coming - 0 views

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    "How many real connections do Twitter users have? Not just silent following, not retweeting, not a stray @ message to someone, but a real back-and-forth conversation. How many people can you maintain that kind of contact with online before you get overwhelmed? The answer, on average, was roughly 150."
Mathieu Plourde

Why Pinterest Is So Addictive - 0 views

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    "Pinterest is a place where we can demonstrate: 'If it weren't for all those mundane things that I do that I post on Facebook, this is what I would be doing and consuming. Here is my real self"
Mathieu Plourde

Social media marketing landscape complicated - 0 views

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    "Maybe here's the reason General Motors went "mental" and pulled its Facebook ad budget. Digital marketing is confusing-really confusing-as this insane graphic shows (below)."
Nancy O'Laughlin

Converting Social Networking Skills to Social Business Savvy -- Campus Technology - 1 views

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    "The idea of social business is to apply social software to improve and accelerate how work gets done on the inside of the firewall. Whereas social branding -- blogs, wikis, bookmarks, videos, message boards, Facebook, Twitter, and similar tools -- is increasingly being used by companies to communicate with the external world, what's often missing is the application of those same tools and techniques to create an open, supportive culture internally."
Mathieu Plourde

5 Types of Blog Content That Drive Engagement - 0 views

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    "Just as certain types of Facebook posts spark a higher number of comments, likes and shares, certain types of blog content inherently drive more engagement. As you brainstorm and write blog posts, try incorporating a mix of the following content types into your editorial strategy. Then take note about what your audience responds to and tailor your posts accordingly."
Mathieu Plourde

5 Tips for Creating the Perfect Profile Pic - 3 views

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    "No matter how much quality information or witty repartee we send out into our social networks, first impressions are almost always visual. It doesn't take a rocket scientist to understand that the first thing we see when checking out a new Twitter follower, Facebook friend, or LinkedIn connection is a profile photo. And in a world of quick clicks and divergent attention, if the photo you present isn't eye-catching, or illustrative of your personal brand, you may miss your shot at making a positive first impression."
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