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"Enter mobile visual search (MVS). With MVS, you simply point at a product or logo and shoot a picture with your smartphone's built-in camera. Within seconds, the MVS application will provide product or company information, or even the option to make a purchase right then and there on your mobile device. "

Word-of-mouth (WOM) recommendations from friends and family and user-generated content (UGC) are sources most trusted for information about the products people want and need, according to a new report by Nielsen. Among consumers surveyed in North America: 90% trust (completely or somewhat) the recommendations they receive from friends and family. 68% trust consumer opinions posted online. 61% trust editorial content such as newspaper articles.

For the last two weeks, I've been engaged in a very interesting experiment. Five faculty members from the Fashion and Apparel department have agreed to explore social media for personal productivity, professional development, curriculum redesign, and program promotion.

Thanks Mathieu for sharing the presentation with me so I can catch up with the rest of the class. It's going to be a very useful learning process. I also think your presentation to FASH 325 would be good to give to students earlier in their UD career. I was thinking about FASH 210, a course on FASH sustainability and business ethics in the Fashion Industry. These sessions will make us more sustainable!

Thanks Martha. I think you're right that students need to be exposed earlier to this, but I also think that we could chunk the session up in little parts, where I wouldn't necessarily need to be directly involved.

"While Amazon has had some success in fashion with Zappos.com, Endless.com, MyHabit.com and Shopbop, it has yet to achieve the level of dominance that it has in other product categories it has targeted."

These free or low-cost education services confer the direct benefit of their programs, and advantages by using the large numbers and real-time aspects of the internet to obtain and incorporate immediate feedback from growing student populations. This is leading to a better education product, and a mechanism for learning about learning.

"Influencers are the golden children of marketing strategies right now. Rebecca Minkoff even put influencers front and center in her New York Fashion Week runway show, featuring several popular fashion bloggers-including Chriselle Lim and Arielle Charnas-as models in her Greene Street production. Influencers are the new celebrity endorsements."

This article focuses on audience insight plus branding re: multimedia bulletin boards like Pinterest and 20Blinks.

Interesting article. I liked this comment: users don't necessarily have a preconceived idea of what they want-but they know what they want when they see it. This dynamic gives brands the opportunity to introduce products, concepts and content much earlier in the decision making process and actually drive discovery. I have seen things on Pinterest that I would never even had tried to search for.

This is the site I mentioned last Friday. It is an interesting organizational tool. David Allen is listed several times in the site--check under Community.

People who multitask a lot are in fact a lot worse at filtering irrelevant information and also perform significantly worse at switching between task, compared to singletaskers.

"It's the cornerstone of any successful Internet business. We all need information to learn what techniques are currently working. Without it; you'll get left behind."

"And as the number of social networking sites grows, so does the number of services that are created to measure, track and monitor those services. What's a marketing professional to do? To help you cut through the clutter, here are the 10 must-use social media tools that can not only help you make sense of your social media efforts but make them more effective."

"If This Then That" Put the internet to work for you.