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"Think of these interactions the next time you confront a reluctant client. Instead of touting Twitter in general, instead emphasize the importance of reaching new and savvy stakeholders using the platform. Instead of evangelizing for a blog, show how blogging can generate leads. Instead of pointing to videos gone viral, explore video tools that will help your client develop a brand identity."

GRAND PRIZE WINNER of the 2010 Trend Micro Internet Safety Video Competition

There are two particularly interesting things about the video. The first is that precisely one other person is seen wearing Glass, and it's a fellow sky-diver covered in safety gear. The second is that one of the shots is from the POV of a model on a runway. We suspect that the first fact belies the message of the second: Runway model or no, Google Glass isn't all that great to look at. It's clear that Google is conscious of the fashion implications of a gadget that you wear on your face, and they are trying to position it as a high end item of style. After Sergey Brin jumped out of a zeppelin for I/O, the next place Google debuted the device was New York Fashion Week 2012.

Interesting video article concerning use of LinkedIn.

"The idea of social business is to apply social software to improve and accelerate how work gets done on the inside of the firewall. Whereas social branding -- blogs, wikis, bookmarks, videos, message boards, Facebook, Twitter, and similar tools -- is increasingly being used by companies to communicate with the external world, what's often missing is the application of those same tools and techniques to create an open, supportive culture internally."

Building off success from past seasons, many brands - roughly one-third showing at Lincoln Center - will live-stream the unveiling of their Spring 2013 collections on their websites and Facebook pages, as well as via video platforms such as YouTube and Livestream. Still more will upload backstage footage via their Facebook, Twitter, Tumblr, Instagram and Pinterest accounts.

"Runway models, long cast as expressionless figures showcasing Fashion Week's finest wears, are finding their own voice on social media. Sometimes that can land them big endorsement deals. Or, it can backfire. Leslie Yazel explains. Photo: facebook.com/officialKateUpton."

If you've passed through Waterloo station today, the likelihood is that you've already spotted the giant M&S Valentine's Day billboard. Hopefully, you will have experienced Katya - the model on the billboard - come to life by downloading a Smartphone app called 'Aurasma Lite', and received a little extra Valentine's Day inspiration whilst making your commute!