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Caroline Hardenbergh

In-room digital concierge - 0 views

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    This is a KniTec Pro:Centric AdRev Solution advertisement for hoteliers offering in-room solutions providing guests with self-service "instant access to these businesses/services with a touch of their in-room television remote." This is add-on technology for LG Hospitality televisions which have already been installed.. It works through KniTec's selling "highly targeted advertising space to businesses in the area which appeal to hotel guests." This saves the hotel having to generate these business associations, PLUS gain "up to 30% of all revenue earned from advertisement sales." KniTec gives a turn-key solution to establishment of hotel / local area businesses partnerships benefiting guests by installation of the "LG's Pro:Centric Server and Gold Bundle free of charge ($8,500 Value), manage the server content remotely and design the advertisements." This certainly appears to be a cost effective solution to providing concierge services to guests 24-7 in regards to reducing labor and work staff time; and if area activities and attractions were also included with dining options, then the benefits would certainly justify initial capital investment.
Leann Taylor

Samsung Unveils Game-Changing DRM Technology for Hospitality Industry | EON: Enhanced Online News - 1 views

  • enable true
  • remote, software-based management without costly maintenance
  • allows encrypted
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  • content to pass in a secure manner and be displayed on the TV
  • alternative to traditional entirely hardware-based content protection systems
  • allows a lost stream to be restarted and remedied as an isolated incident, without any additional guest disruption
  • ests in a secure and compliant manner. By eliminating the need for legacy chip-based solutions at the head end as well as in the TV or set-top box, Samsung LYNK ™ saves facilities cost and labor, while also increasing system integrity.
  • eliminates the need for DRM hardware provisioning and licensing, reducing significant expenses for the hoteliers.
  • system corrections and updates to be made automatically and remotely
  • They are then able to sync the technologies and seamlessly provide in-room entertainment to gu
  • enable guests to stream their own content from personal devices to their in-room TV in a secure manner through mobile applications.
  • upgradable with system firmware updates and allows for content to be unlocked without the need for external devices.
  • provides efficient system renewability and allows for natural future scalability to expand the hotel’s channel lineup and to respond to future compliance requirements.
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    Samsung LYNK is the new alternative to traditional Digital Rights Management (DRM)  in the hospitality industry. DRM is the hotels way of controlling and maintaining protection of copyrighted material through the use of technological tools. With tools such as Samsung LYNK copyrighted materials such as music and movies can be used on hotel premises without allowing residents to duplicate material. The LYNK provides cost saving efficient solutions that can all be controlled in a remote secure way. Not to mention, all DRM control can be done through hotel room televisions. 
Yookyung Kim

Digital Signage Gives Burger Joint a Boost | Case Studies | | Hospitality Magazine (HT) - 0 views

  • Affordable and customizable communication
  • “We are able to share with our customers more products that we have every day because those are the most important products for us,” co-owner Zach Steffens says.
  • Quick solution for quick serve restaurant
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  • “We can show more items. With the daily specials, instead of changing out those plastic letters, we can just upload it and it runs. If we want to change it midday, it’s really easy to do, which is important because we want the majority of our employees’ focus to be on customer service.”
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    The owners of a Culver's franchise decided to install a digital signage to provide more menu information quickly because the menu board couldn't communicate enough with customers for a short time to select menu in the fast food restaurant. The challenge was how the small business owners and franchisee would handle their budget for the investment and added cost.  The problem was solved by selecting EzSign TV from LG Electronics which displays branded messaging and shows broadcast television or input content at the same time. Furthermore, the software offers a choice of more than 50 templates that can be customized with images and text. Therefore, the business can highlight the items with pictures and deliver their daily specials more efficiently.  Installation is easy, and daily specials menus can be replaced by simply clicking. The digital signage looks cleaner than old fashioned menu board, and saves more time to change menus. By implementing a system that requires limited attention from staff, Culver's can focus on customer service and deliver value. That was a good decision adopting a new technology fits in the quick service restaurants.  
Dian Peng

what are the different types of telecommunications euipment. - 2 views

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    This article introduces the telecommunication equipments. There are many types of telecommunication equipments, such as the telephones, computers and radios. All of these equipments transmit the signals by internet. Then, the article mainly talks about the switches and routers. They help to transmit process, amplify, and direct packets of information to their destinations. This type of equipment has a greater capacity and clearer signals. Newer packet switching telecommunications equipment technology has also increased the transmission capacity of each line. Another one is cable television industry. Cable technology is rapidly becoming more like telecommunications networks. Cable television is becoming an interactive medium, allowing customers to request information and receive real-time responses, much like the Internet or automated telephone systems. Private branch exchange (PBX) switchboards are a type of telecommunications equipment used by businesses to relay incoming, outgoing, and interoffice telephone calls at one location or organization. In the end, the article point that the advances in telecommunications technology means it may be difficult to find a telecommunications job for those providing operator services. In the future, the telecommunications equipment installers and repairers will be in greater demand.
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    From your article, I think with the development of high technology, the customers can use more convenience system to get information and share the resource.
ning sun

7 tech issues that keep your GM up at night - 1 views

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    This article talks about 7 tech issues to keep your GM up at night which are convergence, reputation management and review tracking, bandwidth, PCI compliance, in-room technology, technology and ADA, in-room television. In my opinion, as a hotelier, he or she should stand both on manager and guest position to consider operate a hotel. From a manager view, they are trying to make maximum profit with minimum cost. The profit comes from comfortable environment, convenient electronic devices, considerate human interaction. Those 7 tech issue provide a detailed list about how to improve hardware in hotel to reach a cozy and speedy living environment goal. From a guest view, they are trying to gain more delight experience with less expenditure. The devices that hotel provided and service that they rendered lead guests into a homelike place. So those 7 tech issues are beneficial for both two sides.
Juan Franco

Embassy Suites Boston at Logan Airport installs FlyteBoard | Hotel Management - 2 views

  • Embassy Suites Boston at Logan Airport installs FlyteBoard
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    Hotels are using new technology in order to exceed customer satisfaction by using digital signage that inform to the guest of the real departures and flights from the local airport and no local. This digital flight board is also used to inform the customers of the local or nationwide weather, hotel events, and news, just to mention some of its use. It is called FlyteBoard; also the flights information can be seen through the guest in room television and ipads all this is touch screen interaction.
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    This is such a waist of funds just like as everything Hilton does...Guests can access all that information from their in-room TV - that will probably be more comfortable, than to look for this TV flat-super-screen somewhere in lobby, then standing their in front of it, navigating touch screen, when 20 other people are waiting to check their flight...
Ryan Jove

Chamber says convention center needs new technology | MyFOX8.com - Greensboro, High-Point, Winston-Salem News & weather from WGHP Television FOX8 - 1 views

  • Chamber says convention center needs new technology
  • The Winston-Salem Chamber of Commerce says the Benton Convention Center needs new technology or it will be one of many groups unable to continue using the facility for conventions and business meetings in the future.
  • Joines says that’s why the city and tourism officials are already spending $100,000 to study the center and understand it’s problems.
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  • Last week at the Chamber’s Annual Business and Technology Expo the WiFi system at the Benton could not handle the demand.
  • Meanwhile, Anderson says she will have to move her expo if the city doesn’t do something to address the problems soon.
  • In the meantime, the convention center is getting a temporary system that should be able to handle the needs of upcoming conventions. Last year Benton Convention Center management estimates more than 95,000 visitors pumped $69 million into surrounding businesses and the local economy.
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    This article discusses the importance of technology in convention space.  The Benton Convention Center which helped bring over 95,000 visitors and $69 million to the Winston-Salem area, is realizing that their outdated technology could cost them all of this economic boost.  This article clearly explains the importance of technology in the modern world of convention and meeting management.
Claire Conway

WGBH to Streamline Operations with One System for HR and Finance in the Cloud - 0 views

  • Workday’s cloud-based system will provide business users across the organization, from back-end functions such as finance to front-end such as production, with real-time access to relevant information from one source, delivered in easy-to-understand visual snapshots of data.
  • with HR and finance data in one system, human resource managers will have direct access to spend data that can help with recruiting, hiring, and retaining the best talent.
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    Workday Inc provides a cloud based application for human resources called Workday Human Capital Management, Workday Payroll, and Workday Time Tracking. A television broadcast company called WBGH has just started using Workday Inc as their provider. They are condensing all their information from multiple databases into this one cloud based system for human resources.
Donald Wojciechowski

Plugging into a new green trend | National Restaurant Association - 0 views

  • Add a term to the vocabulary of green-minded restaurateurs: e-cycling, or keeping discarded computers, TVs, POS systems and other electronic devices out of landfills.
  • "Recycling is not a choice anymore,"
  • • Take-back program
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  • • Donation.
  • • Commercial recyclers.
  • "Anything with an on-off switch can be recycled,"
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    This article discusses one of the topics we had in class regarding the environment in the hospitality industry. Consequently, I thought I would do an additional post for this topic. The article discusses e-cycling and what should be done with electronic devices in the hospitality industry. More and more states are passing legislation to be prohibiting the general dumping of electronic equipment. This will have an effect on hotels that are disposing of old televisions and restaurants that are disposing of old computer systems. In fact "anything with an on-off switch can be recycled". The article gives three suggestions for hospitality companies to consider when disposing of e-waste. First, consider donation to local schools and charities. Second, inquire as to whether the manufacturer has a takeback program. Third, seek out and only use a commercial recycler for disposing of the trunk equipment
linanzhang

12 Ways to Increase Hotel Security - LODGING - 1 views

  • “When department managers and other employees think more about safety and security, you can prevent a lot of theft and minimize dangers.”
  • 1. Update locks. Locks that can track who goes in and out of rooms can serve as a deterrent to theft.
  • 2. Make time for safety meetings. Perhaps as part of a regular meeting, schedule time to talk about guest safety
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  • 3. Monitor activity with software. Having closed-circuit television to monitor the property doesn’t matter too much if no one is looking at the monitors.
  • 4. Evaluate and improve—quickly.
  • 5. Meet and greet. One of simplest, but most effective, ways of securing a property is to provide excellent customer service.
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    This article talks about ways to increase hotel security. Although hotels may have proper security and policies in place to protect the property, they are often subject to cyber cyber-attacks, break- ins, theft, fraud, and other crimes. Lack of proper security in hotels may lead to increased guests losing belongings to theft. As vice president of global safety, Callaghan spent 35 years with Marriott International. He was responsible for properties throughout the United States, Latin America, and the Caribbean. During his career, he could manage everything from the integration of new technologies such as electronic locks and computer surveillance systems to implementing anti-terrorism procedures. The following list shares Callaghan tips on guest safety, internal theft, and cyber security that can help owners and operators avoid down time, reputation loss, liability, and lawsuits. This ensures property security and that information in up to date.
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    Security is really important in the hospitality industry. It's vulnerable to cyber attacks, break-ins, theft, fraud, and other crimes. The security means a better, safer, guest experience. Since the Las Vegas shooting, we need to pay more attention to the safety and security. There are many ways to increase hotel security. Like the update locks. Locks that can track who goes in and out of rooms can serve as a deterrent to theft. Make time for safety meetings. Monitor activity with software. We also can use closed-circuit television to monitor the property doesn't matter too much if no one is looking at the monitors. We can evaluate and improve. For the Las Vegas shooting, hotel said that they should do something immediately to protect from another event happening. We also can use meet and greet to improve the security problem. It's the effective and simplest way. Employees should also look out for people who don't fit the profile of the hotel's typical guest.
anonymous

HITEC Wrapup - Guestroom Energy Management Innovations Grab Most Attention :: Hospitality Trends - 0 views

  • The following is a summary of the HITEC announcements having some type of “green” connection:
  • INNcontrol 5 energy management and guestroom automation control system.
  • INNcontrol 5 gives hotel operators better insight on how to optimize energy use by generating historical trend reports on room usage, seasonal fluctuations and other factors.
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  • The INNcontrol 5 system provides the open data exchange platform for Internet of Things (IoT) integration with centralized electronic locks, property management systems, in-room entertainment and other systems. INNcontrol 5 is also an entry point for consolidated Alexa voice control of compatible HVAC lighting, drapery and, amenity controls.
  • Honeywell also debuted and demonstrated its new Spectre guestroom solution that merges smart thermostat technology with guestroom lighting controls. Spectre combines Honeywell’s e7 occupancy-detection wireless thermostat with intelligent, programmable wall outlets and lights to extend energy savings to guestroom lighting. The thermostat senses when guests enter the room and instantly communicates with lighting controls via a 2.4GHz RF to activate a “welcome” environment. When the room is unoccupied, the lights and outlets are turned off within a 30-minute time period to save energy.
  • For hotel owners, the data and analytics supported by Honeywell Sentience and displayed in INNcontrol 5 helps make properties more energy efficient. For operators, artificial intelligence enabled by Honeywell Sentience can predict heating, ventilation, and air-conditioning problems before they occur.
  • Telkonet, Inc., creator of the EcoSmart platform of intelligent automation solutions, announced the release of its Symphony commercial IoT platform. Some of the key highlights of Symphony’s capabilities include the ability to see all room devices, including door locks, lighting, mini bars, shades, etc.
  • Just prior to HITEC, SONIFI Solutions announced a collaboration with Telkonet, Inc. to make hotel rooms smarter and more connected, by combining energy management solutions with in-room guest entertainment systems. Guests have the ability to change in-room environmental settings via SONIFI’s STAY Interactive Television interface.
  • Evolve’s New Evolve Guest Interface
  • a simple, yet powerful device that enables guests to control in-room climate, lighting, shading and drapery, as well as other functions to increase efficiencies for both guests and staff.
  • The eGI consolidates devices such as the guest-controlled thermostat, special devices for lighting and shading control, IoT gateway, USB charger, alarm clock, and platform for Guest Services applications—all within the device.
  • CIRQ+ & Its ‘Smart Room for Smart Guests
  • Mode:Green, a company focused on hospitality, specializing in technologies, including: HVAC, lighting, video surveillance systems, television, audio and voice on demand, motorized shading, Wi-Fi and networking, door locks, and more.
  • Verdant EI Energy Management
  • The system continuously analyzes changing conditions in each room—occupancy, temperature, humidity, weather, etc. and adapts in real time.
  • When hoteliers subscribe to Verdant EI, a dedicated energy management expert is assigned to the property with a simple goal in mind: monitor the Verdant system 24/7 and maximize energy savings.
  • Amana expanded on its guestroom energy management system with its new DigiWatt system that can control virtually any electrical circuit in a hotel room. Using a DigiSmart occupancy sensor to determine if a room is unoccupied, the system can shut off power to virtually any 115 volt non-critical electrical circuit(s) that are predetermined during design and construction.
  • INTEREL’S Guest Room Management Solutions
  • The Water Management System delivers precise digital water controls and enables the property or brand to set water flow and temperature policies. Guests can control multiple water outlets through one touch panel.
  • Site 1001 can monitor a building’s water supply system and warn when it detects a leak or conditions favorable to bacterial, viral or parasitic agents.
  • wireless control of temperature; smart LED light; instant-on alarm clock; Wi-Fi (ZigBee, Zwave); thermal occupancy sensor; Bluetooth speaker and Hi-Fi audio; 120 V AC and USB 2.1A charging plugs with optional (Qi) wireless charging; hotel services; and more.
  • AspirEnergy, an energy solutions company, was on hand to help commercial properties increase long-term value by reducing operating costs through sustainable solutions. AspirEnergy offers many services—ranging from lighting retrofits to energy management systems to assistance with renewable energy systems and energy procurement.
  • Coway USA, Inc. its Airmega and Aquamega air and water filtration systems. The Airmega includes a pollution sensor to show the air quality in real time.
  • When the air quality in the room remains good for 10 minutes or more in Smart Mode, Airmega conserves energy by shutting down the fan.
anonymous

E-Commerce for the Hospitality Industry - 0 views

  • The Internet has consolidated itself as a very powerful platform that has changed the way we communicate, and the way we do business.
  • Hotels tend to keep adding promotions, banners to promote offers and special deals.
  • why is hotel e-commerce so important today?
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  • Accelerating Internet usage worldwide The Internet is the lowest cost hotel-booking channel Most travelers research hotel reservations on the Internet Social media and online hotel reviews are an increasingly important decision factor The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines.
  • E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet."
  • Paid search. This instantly drives targeted, qualified traffic to the web site and increases conversions. Locally targeted paid search campaigns are a great option. Most of the search queries related to hotels include location as a modifier (for example, Moscow hotels). Identifying top feeder markets and targeting campaigns specifically to those markets will help to increase conversions.
  • People are using mobile devices to conduct searches, as well as share content, connect with friends and browse the web.
  • making sure their site is mobile compatible, and promoting mobile sites across all platforms including paid, social and local.
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    The article is an overview of eCommerce. In how the hospitality industry has been change due and online sales has become an important part of the business. In the way that hospitality companies had begun to try and implement their online presence to bring awareness to their companies or brand. Currently in the modern age the majority of hotel reservations has been done online through the internet. Due to that factor the hospitality industry has shift their focus on marketing from television, newspaper and magazines to the internet.
kdibe001

Transforming the Guest Experience with iBeacons - Blog - 0 views

  • One of the latest trends to impact hotel marketing and the guest experience is the iBeacon, which sends a Bluetooth push notification to guests’ mobile devices when they come within close proximity of the iBeacon. This presents an opportunity for on-the-spot guest marketing. Beacon technology is the key to improving guests’ experiences. It can help you streamline check-in and check-out, guide guests around the property, and notify them about targeted offers at your restaurant, bar, or spa.
  • Beacons are a super effective source for gathering customer insights. By measuring things such as dwell times, how much time guests spend at certain areas in the hotel, and which areas of the hotel are the most popular during specific hours of the day, hotels can plan reward offers accordingly.
  • Beacons also are useful in measuring and enhancing staff productivity. For instance, beacons can alert housekeeping staff to service a room when the guest is out or to not disturb a guest when she is in the room. No more door hangers!
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  • If your hotel is equipped with beacons, guests can simply walk into your hotel lobby where they’ll receive ‘check-in’ push notifications on the hotel app. The push notification shows the reservation and asks for confirmation. Guests can confirm their reservation with a quick swipe of their finger–the result is a hassle-free guest experience that begins as soon as they enter your hotel.
  • These can also be used to build an interactive tour of the hotel, directing guests and providing info about specific amenities or features.
  • By providing the right offer, at the right place, and the right time, location-based mobile marketing can yield exceptionally high conversion rates with precise ad targeting.
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    I found this article extremely interesting! Just last weekend I was in Key West at the Hilton Doubletree and I had my first experience of using the keyless entry, which was by using my cell phone as a key instead. My bluetooth was turned off so the staff informed me to turn it on and that was how the phone communicated with turning the door unlocked. This article discusses about how bluetooth technology now enables guests to do more than just unlock their hotel door. Checking in, setting the room temperature, ordering food, and managing the television can all be done. When a guest is walking near a restaurant in the hotel, bluetooth marketing technology can send a notification to the guest offering them something, which can lead to an increase in sales. The future of hotels is ever-changing with technology. Great article to read!
lethannelson268

Ultra-Luxury Sinclair 'Smart Hotel' Outfits Every Guest Room with LG OLED TVs | Digital Signage Connection - 0 views

  • the first truly smart hotel in the United States. And, with top-of-the-line OLED hotel TVs from LG Business Solutions USA in every room
  • world’s first hotel to run almost entirely on Power-over-Ethernet
  • 55-inch LG OLED 4K UHD TVs in all 164 guest rooms and 65-inch LG OLED 4K UHD Wallpaper displays in 15 luxury suites and public areas – creating the ultimate digital guest experience.
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  • The difference between a traditional mirror TV and our smart mirror TV is that performing physical maintenance on the traditional version requires taking the whole mirror off the wall, which is a labor-intensive process. With Pro:Idiom integrated into the smart mirror, we now have a solution that is much simpler to install and service. It no longer needs to be removed from the wall. The service now happens through the software. Plus, it can even be powered through Power-over-Ethernet
  • The Sinclair Hotel’s use of Power-over-Ethernet (PoE) throughout the entire property is a leap forward in design and efficiency. All guest rooms and common areas run almost entirely on PoE, so there are very few 120-volt outlets or appliances. This technology enables the hotel to reduce its energy consumption by 30 to 40 percent while reducing the risk of electrical malfunctions
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    This article spoke about Marriott's new luxury smart hotel, which may actually be the first fully smart hotel in the U.S. The hotel is powered fully by Power of Ethernet which allows it to save about 30 to 40 percent on energy consumption. The hotel also has OLED TVs in every guest room, which consumes the least energy among televisions. Furthermore, the mirrors in the bathroom are smart mirrors which means that there is no need to remove the mirror to fix it, you can simply fix it online through the software.
jwilc019

Hospitality Industry Turns to Tech to Lure Guests Back - WSJ - 2 views

  • At RLH, “We’ve prioritized anything that has to do with automation,” Mr. Edwards said.
  • A key on your phone, voice-activated digital assistants that can order fresh towels, electrostatic sprayers—hotels are piling on tech workarounds to keep guests safe from Covid-19
  • U.S. hotel companies are doubling down on automation and fast-tracking technologies such as digital room keys and voice-activated digital assistants to minimize contact between guests and hotel staff amid the coronavirus pandemic.
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  • Guests can use the AI-based devices to control the lighting and operate the television, while avoiding touching light switches and remote controls.
  • any recovery could depend on how safe guests feel.
  • “The reality is the pandemic has impacted all of our staffing levels and budgets and forecasts,” said John Edwards, chief information officer at the Denver-based company, which is also known as Red Lion Hotels Corp.
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    This article focuses on the ways AI and automation can help the hospitality industry get back on track by helping guests to feel safe while they travel during the COVID-19 pandemic. By using different software guests can have a contactless check-in, request digital room keys, use AI based devices to control lighting/TV and/or make housekeeping/front desk requests, and housekeeping can use electrostatic sprayers to help mitigate the chances of guests contracting or spreading COVID. It notes the losses in revenue and occupancy by several major hotelier groups, especially some Las Vegas properties, as well the high number of furloughed employees that COVID has caused while showcasing ways that hotel groups can help get back on track by easing the fears of guests. It offers data to show that through these technologies, guests are returning because the feel their safety concerns have been addressed. comment by Jwilc019 " https://diigo.com/0ica77
anonymous

Ditching direct: It may be time to reconsider your GDS and OTA connections | PhocusWire - 1 views

  • Interactive television, the internet and the rise of online travel, suppliers push for direct business, direct connects, alternate accommodations, among other have all driven the market to predict the demise of the GDS.
  • can your direct connect handle the requirements of personalization?
  • he GDS deliver some of the most valuable customers for hotels; business travelers, who tend to spend more on premise and pay a higher average daily rate (ADR) than their leisure counterparts.
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  • As it turns, out the cost and effort of maintaining a direct connect to the GDS may have been more than hotels had bargained for.
  • Look-to-book ratios are skyrocketing
  • Travelers are said to visit 38 websites before making a choice, but a traveler coming to your brand.com likely know what they want and often make the booking right there because of brand loyalty or previous rate comparisons on 3rd party websites.
  • look-to-book ratios can exceed 25,000:1 on these indirect channels.
  • First, creating the infrastructure that can handle this traffic is not easy or cheap. Second, unless you have advanced cache functionality, all that traffic hit your CRS which can fail to meet the demand at peak traffic times.
  • Lost bookings and another hidden cost of your direct connect.
  • there are many drivers behind this:  the realization of the costs and complexity of connectivity, the growth in shopping volumes, the requirements of personalization and the data necessary to manage that, and the desire of hotels to focus on what they do best.
  • the industry is still managing around amenity fields with character limitations where there’s just no room to fully describe that amenity, e.g., “GYM” vs. “Spacious recreation facility with state-of-the-art work out equipment.”
  • limitations mean that you need to be able to normalize and standardize the field values in order to successfully distribute.
  • it’s a labor-intensive and never-ending task without powerful and specialized software at your disposal.
  • never-ending task of monitoring and making sure your content is used as you intended it and is consistent across both GDS and other channels.
  • without consistency and the right change management processes, your personalization is likely to fail.
  • If you’re going to maintain a direct connect, knowing how it performs is critical to its success.
  • It is simply that, as always, the world evolves. With this evolution, we are seeing a renewed interest in technology provider approaches, as opposed to DIY. 
  • In 2017, GDS hotel reservations exceeded 68 million, a two million increase over the previous year,
  • Interactive television, the internet and the rise of online travel, suppliers push for direct business, direct connects, alternate accommodations, among other have all driven the market to predict the demise of the GDS.Yet, the GDS remains, and bookings are growing.
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    GDS systems have been helping customers book hotel rooms, flights, and vacation packages for nearly two decades. This increases the convenience factor for the customer. Companies may be paying more to maintain a direct connection and may want to start reconsidering utilizing a GDS system. GDS systems do have limiting qualities such as character limitations within text fields, which can lead to unforeseen issues for companies looking to personalize filed values. Even though this issue may provide limitations for companies, the cost of maintaining connectivity, increased shopping volumes, and personalization issues are driving companies to ditch direct.
rhera004

Technology in the hospitality industry - exploring the very latest trends - 5 views

  • Digital conference facilities
  • hotels also need to be able to offer access to audio-visual (AV) and digital facilities for conferences.
  • If a hotel has extensive conference facilities, network design becomes critical to ensure indoor mobile phone coverage, Wi-Fi connectivity, VoIP, real time location services (RTLS) and internet protocol television (IPTV)
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  • When investing in digital apps for check-ins, room service and other customer-oriented digital interactions, hotel operators are investing in systems and technologies that can personalise the experience for guests, including a guest’s name being displayed on the welcome desk at a digital check-in station;
  • hotel staff can take a more innovative approach by using infrared scanners that will detect body heat within a room and tell cleaning staff that they should rather come back later if the room is currently occupied.
  • NFC technology can also be used to personalise a guest’s experience at a hotel or resort.
  • A boutique hotel that is nestled between Apple’s headquarters and other tech companies, called Aloft Cupertino, has a robot butler called Botlr that is able to move between the various floors of the hotel in order to take items such as toothbrushes, chargers and snacks to guests.
  • Near field communication (NFC) technology is the next-generation short-range high frequency wireless communication technology that gives users the ability to exchange data between devices.
  • Retina scanning is even more accurate and secure
  • than fingerprint scans and hotels like the Nine Zero Hotel in Boston have already installed an iris scan system
  • Marketing, management and hotel developers can no longer work in silos and these technology trends are giving them the opportunities, tools and solutions they need to create memorable experiences
  • 81% of respondents wanted access to mobile video content at hotels and 55% said that mobile content availability at a hotel would influence where they choose to stay.
  • Being able to provide entertainment on tap and mobile content has led to the trend of hotels investing in cloud services.
  • gives hotels the flexibility to expand and adjust their IT needs along with business growth
  • Cloud computing is becoming the norm and we will continue to see hotel groups replacing their legacy IT infrastructure with cloud solutions.
  • take full advantage of technology in this space is using it to communicate how well they are doing (in real time) with respect to their various environmental initiatives (such as real time electricity/water usage reporting, etc.)
  • local area networks (LANs)
  • building services can be automated in order to control lighting, refrigeration, air-conditioning and heating.
  • Besides reducing energy consumption, converged LANs can also be set up to provide a smarter, more personal experience.
  • Another innovative way to offer a keyless experience is through fingerprint-activated room entry systems and retina scanning devices.
  • Installing and maintaining a hotel-wide wireless network may be coupled with costs, but many leading hotel groups have started to install high density Wi-Fi and started to offer in-building mobile phone coverage as guests have come to expect these services during their stay (not only for themselves, but also for their guests if they are hosting a conference or function at the hotel).
  • While the amount of AV and digital equipment that goes into a typical conference room is fairly minimal, staging companies are often hired for various projects in order to equip the facility as required.
  • Guests want to be able to do everything from checking in at a venue’s automated kiosk to ordering room service with a digital device instead of standing in queues and moving around the hotel premises to order food.
  • investing in a check-in/cocierge app requires a small initial investment and can lead to greater efficiency and savings as hotel staff are able to focus on customer service and property developers don’t have to create large static reception desks at each entrance and hotel location.
  • can transfer data at up to 424 kbits/second and the communication is enabled when two devices touch each other, which makes mobile payments (by touching the smart phone to a credit card) an instant, secure process.
  • this technology could also be used to track loyalty points from a guest’s use of the conference facilities or room service.
  • Infrared scanners are now also used to minimise disruptions relating to housekeeping (which is a common complaint from customers).
  • All of these experiences need to be part of an integrated, dynamic system so that the guests’ experiences are at the forefront of the marketing and operational team’s mind.
  • Starwood (owner of the Sheraton, Weston and “W” hotel chains) has already upgraded 30,000 room locks across 150 hotels with this system and Hilton will be implementing a similar system at 10 of their US properties this year. In 2016, they will be deploying the smart room key technology globally.
  • This technology will mean that guests don’t have to worry about picking up keys and front desk staff won’t have to issue new keys in the event that a guest loses their room key.
  • The hotel room’s television, radio and clock are taking a backseat as travellers use their own technology to keep themselves entertained.
  • Many companies in the hospitality industry are already using social media to their advantage as guests check-in on location-based social media apps, tweet about their experience on Twitter and share their holiday photos with friends and followers on Instagram and Facebook.
  • his shift has led to many hotel and leisure groups developing active social media monitoring and communication strategies in order to stay on top of what’s being said about them online
  • Hotels will increasingly install smart room access systems that allow guests to unlock their doors by simply swiping their phones across a keyless pad on the door.
    • rhera004
       
      This section is talking about designing effective conference facilities/ ensuring your hotel/ facility can accommodate clients technological needs. My thought on this is how can we in the hospitality field accommodate this when we do not yet know the scope of need. We do not know what is to come. Ex. Roads in Europe are incredibly narrow as no one knew cars would be a thing in the future. It's crazy to think buildings and infrastructure can also become obsolete.
  • medical facilities;
    • rhera004
       
      Super important given the state of things
    • rhera004
       
      This freaks me out a bit b/c of devices which can aid people in stealing your credit card information in close proximity to you.
  • For example, advertising can be targeted based on gender and age (so if a child walks by a digital sign in the lobby, the advertisement can change to promote a local theme park or the hotel’s kids club
  • hanging a ‘Do Not Disturb
    • rhera004
       
      Eco-friendly option. I like this!
    • rhera004
       
      Wireless = More sanitary. No one really thinks about the amount of hands that have been on room key cards...
    • rhera004
       
      This may be a hard sell for some people. Ex. Conspiracy theorists etc.
  • almost any person checking in at a hotel, resort, spa or lodge, will have a smartphone in their pockets.
    • rhera004
       
      Social Media is such a powerful advertising tool as well. Have clients work for you. This can also be dangerous if your facility is not running at 100%
    • rhera004
       
      Can be creepy- but will definitely optimize guest experience.
  • hen processes should be put in place to ensure the right person follows up by communicating with the guest and solving the problem at the hotel.
  • ead to positive change and growth in the industry.
  • l
  • computers no longer see Wi-Fi as a perk, but as a must-have when they check in at a hotel.
  • computers no longer see Wi-Fi as a perk, but as a must-have when they check in at a hotel.
  • I
  • t might not yet be financially feasible for hotels to completely abandon the user pay model, but many of them are re-thinking their current infrastructure and pricing models.
    • rhera004
       
      Bluetooth speaker system connectivity would be a good idea for hotel rooms.
  •  
    The article lists the varies new technology that are becoming more and more of the norm in modern hotels. The first and most important is WIFI. Ten years ago every hotel you went would make you pay for WIFI nowadays guests look for hotels that offer free wifi. Conference facilities are a big thing in larger hotels but they need to be digital. Everyone has a mobile device so making as much as possible available on a guests mobile phone will go a long way. Entertain and clod services are all new technologies being used in hotels as well. Of course social media is a huge part of our day to day world.
  •  
    This article talks about how technology is affecting the hospitality industry. There have been several small technological advances in the industry. Recently, advances have been skyrocketing, especially in the hotel sector. Hotels have been updating their technology year after year striving to stay relevant. Businesses are looking for Digital conference facilities for their conferences/meetings. Where skype and zoom calls can be conducted in a business fashion. There are also hotels that are looking to put in finger scanning devices for room access and infrared scanners for staff members to monitor room activity. This article has several other fantastic advances in technology that could be used in the hospitality industry as a whole.
  •  
    Technology evolves everyday it keeps getting better and making lives even easier. Guests are attracted to hotels who have the latest technology. This week I saw in social media a friend of mine is currently in Las Vegas and her room had an Echo Dot and she was asking Alexa to turn off the lights and close the shades. That got my attention and is proving the point on how the Hospitality industry has to be at the very top of the latest technology trends.
Qike Chu

Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers an Innovative Way to Reach Guests & Increase Revenues | Global Travel Media - 3 views

  • andexclusivity. 
  • Today, hotels and advertisers have a new tool to reach their guests after they check in: interaction via the guests’ mobile devices—only now, it won’t be by dialing a number or sending a text message. 
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers.
  • ...10 more annotations...
  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers. 
  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising. 
  • Proximity marketing appeals to what guests want, offering hotels and advertisers increased customer engagement, interaction andexclusivity.  By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend. 
  • Changing technologies provide a new way for hotels to interact with guests.
  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive “new media”, it is clear that the future of hotel marketing is ready to evolve.
  • With such an increase in the use of mobile devices, hotels and advertisers are now provided with an interactive and immediate way to connect and engage with their guests.  Research shows that 98% of hotel guests turn on the TV within five minutes of entering their room.  This means that within the first five minutes of checking in, hotels are provided with a captive audience that is primed for information and offers.
  • By the end of 2011, 91% of Americans will own mobile phones, and Smartphone penetration will double.
  • by using wireless Bluetooth® capabilities—95% of mobile phones, including Smartphones are Bluetooth-enabled – to reach guests via their mobile devices, hotels and their advertisers can now offer promotions to guests after check-in, directly onto their mobile phone.
  • Research has shown that proximity marketing increases the response rate of traditional mobile marketing making it more effective: through mobile advertising, over 1.2 billion in digital coupons were issued in 2010 (over 41% growth) and response rates for mobile location-based couponing was 23-33 percent.  By adding proximity marketing into the mix, hoteliers can encourage guests to react to an advertisement immediately, create repeat business, and in turn generate larger ROI for hotel advertisers.
  • Increased interaction engages the customer in a hotels promotion.
  •  
    Proximity Marketing is the trend of the marketing sector of the hospitality industry. Based on the statistics, there is a great increase in using proximity marketing recent years. And there are some reasons why hotels choose to use this technology. First, it enables the hotel to reach potential customers and providing electronic forms of advertising. By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend. Second, from the perspective of the hotel, it decrease the advertising cost in terms of decreasing labor cost. It is said that proximity marketing has a tremendous revenue-production potential, and more hotels are engaging in using proximity marketing.
  •  
    Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. It is now becoming one of the most popular marketing tools in any industry especially in hospitality. Marketing people from hotel industry were looking for new marketing tools past few years. Instead of sending out promotion mails or emails, they need to have better ideas. What they realized is that wish an increase in the use of mobile devices, hotels can communicate and provide better service with guest cell phone. They also realized guests usually watch TV, while they are waiting to be C/I. So hotel is now providing offers while guests are in line. It is a Win-Win situation. The way to find communication is now the key of marketing. Proximity Marketing is a type of eMarketing that will help to communicate with guests with low cost.
  •  
    According to this article, it said that by the end of 2011, 91% of Americans  owned mobile phones, and Smartphone penetration have been doubled. Obviously, it becomes a trend in hospitality industry nowadays that more and more people use smart phones and tablets. Based on wireless such as bluetooth, it allows hoteliers to interact with customers much easier and more convenient. Proximity marketing is one kind of eMarketing which is very popular in daily life. It is well known that better marketing brings better sales which of course increases revenues of companies. By sending guests nearby informations about promotions and discounts, hotels attract more guests than before. However, too much informations sent to guests will make them sucks and they have no choice to select what they really want. So in my opinion, I think it should be improved.
Yujia Xie

Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers an Innovative Way to Reach Guests & Increase Revenues - 0 views

  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive "new media", it is clear that the future of hotel marketing is ready to evolve.
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers. Not a sign, and not a text-based advertisement, this interactive marketing engagement is the marriage of digital and mobile marketing used to deliver content to guests' mobile devices in a contextually relevant environment - and at moments of maximum influence.
  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers. Proximity marketing provides a new opportunity for hoteliers to increase revenues by advertising to a captive audience that craves information and interaction – all through their mobile devices and without leaving their hotel room or the property.
  • ...3 more annotations...
  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising. Two of the fastest-growing marketing channels today are mobile devices (19.4% growth by 2016), and digital out-of-home (DOOH with 15.2% growth by 2016). By combining these advertising channels, instead of just simply displaying advertisements to guests-hotels can now make a connection, tap guests on the shoulder, and give them something exclusive that entices them to act on the advertisement.
  • Proximity marketing appeals to what guests want, offering hotels and advertisers increased customer engagement, interaction and exclusivity. By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend.
  • Proximity marketing has tremendous revenue-producing potential, allowing hotels to deepen their connection with guests, encourage more loyalty and greatly improve the customer experience: all of these factors combine to make proximity marketing a very effective tool to generate higher ROI for both hotels and their advertisers.
  •  
    As this article mentioned, modern hospitality industry has a new approach to reach their guests and build loyal relationship with them. It is clear that marketing continue to evolve in the future. The article introduces the concept of proximity marketing and benefits of it. In my opinion, this style of communication between hotel and guests will be more and more popular and spread over the world rapidly because of its high efficiency and convenient. It provides useful information to customers, and at the same time, company can save costs and create good brand image and build loyalty relationship with their guests.
Marisa Chauvet

Six Technology Trends Revolutionising The Hospitality Industry - 3 views

This article talks about how technology developments continue at a relentless pace, it can be difficult for hotels, leisure providers and those in hospitality to keep up with recent changes, let al...

started by Marisa Chauvet on 30 May 13 no follow-up yet
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