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mtorres619

Bluetooth Proximity Marketing - How can retailers benefit? | LinkedIn - 0 views

www.linkedin.com/...ting-how-can-retailers-benefit

#hospitalityandtourism #marketing

shared by mtorres619 on 10 Apr 17 - No Cached
  • Bluetooth Proximity Marketing is the latest marketing technique, but how can retailers apply and benefit from it?
  • Bluetooth is a short-range wireless system found on most smartphones and tablets nowadays that transmits information and can receive information without wires. We use Bluetooth in our cars to call people without a headset or to send files to another device without a USB cable.
  • Bluetooth Proximity marketing can have many applications, but can it be applied to the shopper experience and if so how can the retailer and consumer benefit? Within Bluetooth Proximity Marketing there are several types of applications.
  • mtorres619 on 10 Apr 17
     
    Bluetooth proximity marketing was the new and upcoming marketing technique back in 2014. As learned this week in class this kind of marketing is used to connect with potential and existing consumers. There are four different types of proximity marketing that should be considered:  Internet enabled device (cell phone, tablet, etc) with GPS.  WiFi device (cell phone, tablet, etc) within range of a transmitter  Bluetooth device (cell phone, tablet, etc) being within range of a transmitter  NFC enabled phone that can read a RFID chip on a product or media. The main one described in this article is Bluetooth. An example of Bluetooth proximity marketing would be a retailer adds a transmitter to a specific promotional spot, and the person with a Bluetooth enabled phone may receive a coupon for the products found at that promotional spot or a complimentary product. The target is to directly market the consumer, you can send coupons, engage the costumer, send relevant information, etc.
sining

Hotel Technologies releases Bluetooth alarm clock radio | Hotel Management - 0 views

www.hotelmanagement.net/...etooth-alarm-clock-radio-15767

hotel bluetooth technologies clock radio

shared by sining on 24 Jan 13 - No Cached
  • This month the company known for bringing "the science of feeling at home" to hotels and guests is releasing a Bluetooth Alarm Clock Radio with Speakerphone for iPhone, iPad and iPod.
  • guests can dock and charge the device PLUS answer or end calls while using the unit's speaker for voice communication, as long as the guests' cell phone is Bluetooth-capable.
  • The HiP50 offers the ultimate in hands-free convenience and communication,
  • ...1 more annotation...
  • If consumers prefer to use their cell phones even when a landline is provided, it is safe to say that hotel guests will also prefer to use their mobile devices to communicate while in the room vs. the guestroom telephone.
  • sining on 24 Jan 13
     
    This article introduce us a new hotel guest room product called HiP50. The design company is called Hotel Technologies, this company is known for bringing "the science of feeling at home" to hotels and guests is releasing a Bluetooth Alarm Clock Radio with Speakerphone for iPhone, iPad and iPod. This Bluetooth -enabled unit puts guests' tunes in hotel rooms via the iHome digital iPhone/iPad/iPod alarm clock radio. Guest can listen to music via this device and answer the calls as long as guest's cell phone is Bluetooth-capable. This unit in hands-free convenience and communication, enabling guests to relax in their room, enjoy a room service meal, get dressed, work on a presentation, or pack for departure all while talking on the speakerphone." Recent research shows that there is a large number of American like to use the wireless telephone, and the number is increasing. This may means guest of a hotel may prefer use their own phone rather than the hotel's land line phone. So the company makes effort to developing in-room electronics and entertainment solutions to complement guest's experience. 
asant318

Coca-Cola, Bluetooth let you make personalized drinks - 0 views

www.usatoday.com/...607958002

shared by asant318 on 20 May 18 - No Cached
  • smartphone
  • new fountain drink machine this weekend that lets you use Bluetooth technology to prepare your drink precisely the way you want it
  • advantage in the hyper-competitive beverage market.
  • ...9 more annotations...
  • order exact percentages
  • remember your preference
  • customize their creations
  • long-lasting relationships
  • requent and larger purchases
  • not yet activated, features
  • customized drinks using QR codes
  • cumbersome
  • gain insight into what consumers want
  • asant318 on 20 May 18
     
    This weekend at the National Restaurant Association conference Coca-Cola has unveiled a Bluetooth enabled fountain drink machine. The beverage market is highly competitive and Coke thinks that Smartphone ordering could give them an advantage. The previous version of this machine which is installed in 50,000 locations used an app and QR codes for ordering. The new Freestyle 9100 relies on Bluetooth and has other capabilities that are not yet activated including a microphone for voice ordering. This machine will allow guests to customize their beverages and is expected to build more meaningful customer relationships between them and the brand. A stronger relationship could lead to more purchases. Coca-cola will also gain valuable insight on their consumers drinking habits, the original iteration of the machine reported a popular combination of sprite and cherry soda, Coke has now introduced this mix in packaged form. I think that this technology has so far proven that it brings Coke closer to their consumers and simplifying the use process by going from an app to Bluetooth will only make it more accessible to consumers.
kdibe001

Transforming the Guest Experience with iBeacons - Blog - 0 views

blog.cvent.com/...ming-guest-experience-ibeacons

Technology Hospitality marketing emarketing bluetooth beacon hotels experience guests

shared by kdibe001 on 12 Jul 17 - No Cached
  • One of the latest trends to impact hotel marketing and the guest experience is the iBeacon, which sends a Bluetooth push notification to guests’ mobile devices when they come within close proximity of the iBeacon. This presents an opportunity for on-the-spot guest marketing. Beacon technology is the key to improving guests’ experiences. It can help you streamline check-in and check-out, guide guests around the property, and notify them about targeted offers at your restaurant, bar, or spa.
  • Beacons are a super effective source for gathering customer insights. By measuring things such as dwell times, how much time guests spend at certain areas in the hotel, and which areas of the hotel are the most popular during specific hours of the day, hotels can plan reward offers accordingly.
  • Beacons also are useful in measuring and enhancing staff productivity. For instance, beacons can alert housekeeping staff to service a room when the guest is out or to not disturb a guest when she is in the room. No more door hangers!
  • ...3 more annotations...
  • If your hotel is equipped with beacons, guests can simply walk into your hotel lobby where they’ll receive ‘check-in’ push notifications on the hotel app. The push notification shows the reservation and asks for confirmation. Guests can confirm their reservation with a quick swipe of their finger–the result is a hassle-free guest experience that begins as soon as they enter your hotel.
  • These can also be used to build an interactive tour of the hotel, directing guests and providing info about specific amenities or features.
  • By providing the right offer, at the right place, and the right time, location-based mobile marketing can yield exceptionally high conversion rates with precise ad targeting.
  • kdibe001 on 12 Jul 17
     
    I found this article extremely interesting! Just last weekend I was in Key West at the Hilton Doubletree and I had my first experience of using the keyless entry, which was by using my cell phone as a key instead. My bluetooth was turned off so the staff informed me to turn it on and that was how the phone communicated with turning the door unlocked. This article discusses about how bluetooth technology now enables guests to do more than just unlock their hotel door. Checking in, setting the room temperature, ordering food, and managing the television can all be done. When a guest is walking near a restaurant in the hotel, bluetooth marketing technology can send a notification to the guest offering them something, which can lead to an increase in sales. The future of hotels is ever-changing with technology. Great article to read!
aquin206

What is Proximity Marketing? How Does it Work? - 0 views

www.avsystem.com/...proximity-marketing

shared by aquin206 on 20 Jul 22 - No Cached
  • Proximity marketing is a marketing technique whereby recipients are targeted with marketing messages based on their vicinity. Simply put, it’s when you send ads to people who are close by your venue
  • WiFi-equipped smartphone these days and logs into public hotspots, meaning that you only need the right software to collect customer data and advertise to them using your guest WiFi.
  • The way it works is that when a customer logs into your guest WiFi network, you collect data about their device (specifically the MAC number of the device), based on which you can “follow” the customer around the venue and later identify them when they return
  • ...24 more annotations...
  • QR codes
  • Bluetooth Low Energy (BLE)
  • NFC stands for “near field communication
  • pay at the store with your phone
  • QR codes are scannable barcodes
  • 5 proximity marketing technologies you need to know
  • An example would be when you enter a store and get a push notification on your phone with a discount for your shopping, or when you scan a QR code at an event to download promotional materials.
  • How to best use proximity marketing?
  • How does it work?
  • One of the easiest, yet most versatile ways to implement proximity marketing in your venue is to use WiFi.
  • This platform should have indoor positioning features, so that you can easily locate your customers, and WiFi marketing features, so that you can effectively communicate with them when they are nearby.
  • This is a somewhat antiquated method compared to the other ones we’re discussing in this article, but it has its benefits.
  • This solution has been making waves at various conferences and events.
  • it requires extreme proximity (we’re talking millimeter to centimeter range), so it’s less versatile than the other technologies discussed.
  • even though most people can turn on Bluetooth on their devices, they don’t necessarily do that. And even if they do, that’s only half your road to successful marketing with BLE.
  • Similarly to BLE, geofencing with GPS requires the user to turn on the location services on their phone, as well as have a medium of communication with you
  • What is proximity marketing?
  • sales
  • if you notice that someone visited your store several times
  • but never made a purchase, it’s time to act! Pop in their mailbox, offer a discount,
  • loyalty
  • behavior analysis
  • indoor navigation
  • gamification
  • mmdmd99999 on 20 Jul 22
     
    wifi, QR codes, NFC, BLE, GPS
  • ...1 more comment...
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • aquin206 on 07 Feb 23
     
    This article explains what proximity marketing is and five different ways it is used through. Proximity marketing is used through WIFI, QR Codes, NFC (near field communication), BLE (Bluetooth Low Energy) Beacons, and GPS. In addition to going in detail about all those, this article also explains how proximity marketing helps the company. It can help by boosting sales, retargeting, building loyalty, behavior analysis, indoor navigation and gamification.
kayshap96

Proximity Marketing in 2018 and the market forecast for 2022 | Beaconstac - 0 views

blog.beaconstac.com/...d-the-market-forecast-for-2022

shared by kayshap96 on 08 Nov 18 - No Cached
  • Proximity Marketing in 2018 and the market forecast for 2022
  • Proximity-based marketing isn’t a new concept. It has been around for decades. Whether it’s giving out flyers in the busiest part of the city or hiring a sign spinner to drive sales, it has always relied on location-based marketing.
  • With the dawn of the World Wide Web, marketers were able to target consumers using their IP address.
  • ...15 more annotations...
  • In 2018, consumers have evolved to avoid spam Consumers have become exceedingly aware of marketing tactics. According to research, 69% of people who use text messages reported receiving unwanted spam and text messages. 25% of those people face this issue weekly. Proximity based marketing takes care of unwanted spam by showing only hyper-local relevant ads to consumers
  • Google’s competing Eddystone technology that debuted in 2015, can trigger URLs and web pages directly without an app on Android.
  • The Eddystone protocol designed by Google negates the need of having an app on Android phones
  • Not requiring an app to receive notifications allows marketers to target a much wider audience
  • People in stores, on the move who are inside buildings or on the sidewalk and have their data switched off cannot receive any digital advertisements. This segment of people are not being targeted through digital or traditional marketing.
  • Using location based marketing, brands and marketers can show relevant targeted ads.
  • The game changed in the 2000s when smartphones took off and GPS, geofencing and geo-targeting came into the picture.
  • People today love personalised recommendations
  • According to the ‘Trends in Personalisation study,’ 96% of all marketers agree that personalisation advances customer relationships. 88% have reported a measurable rise in business resulting from their personalisation campaigns. Which is why, proximity marketing is a notch above the rest.
  • Introduction of BLE smart technology and Bluetooth Mesh Leaving the Bluetooth switched on pre-2010 meant massive battery drainage. With Bluetooth low energy, people are more prone to leaving their Bluetooth on. After every new iOS update, Bluetooth is automatically switched on.
  • WiFi and beacons can also work in conjunction to provide better services, even prompting users to turn on their Bluetooth.
  • Privacy is a major concern
  • There is no personal identifiable data that is collected from users making it more compliant to laws and regulations globally.
  • There are more mobile devices than people in the world. Proximity marketing makes good use of this fact.
  • n fact, proximity marketing isn’t just limited to mobile devices. Wearables can also receive beacon notifications. The global wearables market is all set to reach 126.1 million units in 2019.
  • kayshap96 on 08 Nov 18
     
    " "
afigu115

Mobile Communication Trends Within the Hospitality Industry | News | Hospitality Magazi... - 0 views

hospitalitytech.com/ds-within-hospitality-industry

shared by afigu115 on 05 Sep 18 - No Cached
  • Now devices are evolving to keep up with the ever-increasing introduction of specialized mobile-applications for every field, particularly hospitality.
  • Push-to-talk over cellular (PoC) has already impacted wireless communications and hardware development with the introduction of Bluetooth equipped two-way radios, transitional gateways for hybrid systems and smart phone adoption.
  • Mobile apps are being developed daily to fulfill sector-specific needs and are easily accessible over internet (Wi-Fi)
  • ...4 more annotations...
  • PoC is a more affordable communications method than traditional land mobile systems,
  • Lately, new software technologies are acquired as fast as they’re launched.
  • Consequently, manufacturers are creating devices that look exactly like radios on the outside, but are really 4G phones on the inside.
  • Hardware devices that control multiple communication outlets at once, yet are smaller than ever before will soon emerge.
  • dtrak002 on 05 Sep 18
     
    Push-to-talk over celluar (PoC) has impacted wireless communications and hardware development globally in the hospitality industry. There is a growing rend toward the use of mobile messaging apps among hotels, casinos, stadiums, and other venues. The Internet of Things (IoT) has ultimately been the forefront of wireless innovations and mobile apps are being developed on a daily basis to satisfy sector-specific needs. Being easily accessible over Wi-Fi or broadband networks allow great reach and consistent connectivity. Manufacturers are staying relevant through developing joint solutions with other companies to meet end user demands. For example LMR radio and smart phone makers have been working with PTT app firms as well as network providers to satisfy the amount of PoC demand. The trend on replacing two-way radios with smartphones has been seen; however, some are reluctant to change. Some manufacturers have created devices that look like traditional radios but ultimately are just 4G phones on the inside. As soon as safety, productivity, and response time are improved and stable, this transition will become commonplace. In the very near future, through the use of Bluetooth technologies, hotels will send keys directly to smartphones for guests who wish to skip the check-in process.
  • afigu115 on 04 Sep 19
     
    This article reflects on how communication is now being done through our mobile devices. With so many innovations occurring with technology there are new ways to communicate. The introduction of wireless bluetooth has impacted the push to talk. It's important to keep up with the new innovations in order to stay relevant and not fall behind. The idea of merging devices, in regard to radio is the next big thing. I believe it's important to continue the trend of technology because it helps improve communication and customer experiences. Mobile-applications will at one point be assigned to a certain job and that's how communication will take place. For some it may be a bluetooth piece for others it may be a small microphone attached to the clothing.
lismarycedeno1

Beaconstac's Beacon Tech Helps Hotels With New Marketing Opportunities - 0 views

guestexperience.wbresearch.com/w-marketing-opportunities-ty-u

beacon tech marketing hotels proximity

shared by lismarycedeno1 on 04 Oct 19 - No Cached
  • Bluetooth low energy beacons.
  • can activate when a mobile user approaches, delivering information directly to their smartphone.
  • Beacon marketing is a proximity marketing channel used by businesses to interact and engage with consumers at strategic locations,"
  • ...13 more annotations...
  • Beaconstac's solution has far more potential than simply promoting revenue opportunities, and the innovative beacon technology can help drive even more exciting guest experiences.
  • Beaconstac is bringing it to the hotel industry to help create new guest experiences for traveling consumers.
  • 38% of millennials travel for work, compared with 23% of GenXers and 8% of baby boomers.
  • approximately 90% of a guest's vacation time is spent outside the hotel environment.
  • Beacon technology can help by delivering relevant information directly to guests' smartphones, alerting them to events occurring within the hotel grounds, and thereby increasing the chance of keeping them on site where they are more likely to spend money with you rather than others.
  • triggered by a tiny hardware device known as a Bluetooth beacon. These devices transmit location-triggered rich notifications to smartphones nearby."
  • the tech can be deployed at the check-in desk to great effect and make the whole process far more streamlined and convenient for guests
  • Bluetooth beacons can activate when they detect a guest waiting and invite them to check in via their smartphone.
  • app can automatically retrieve their reservation details, saving the need for fumbling around for reservation numbers and other paperwork.
  • Bluetooth beacons can also coordinate to geolocate the guest within the hotel and help them find their room.
  • beacon technology can then turn on the lights and activate in-app controls to help the guest navigate their in-room technology. The app can also promote the room service food and drink menu, as well as the entertainment and facilities information most pertinent to the customer based on their profile.
  • beacon technology can work in reverse and help the guest seamlessly navigate the checkout process, without having to hand in any keys or line up at the reception desk. It can even offer special rates or other promotions
  • Beaconstac's technology has great potential to create futuristic guest experiences in the hospitality industry, and the push notifications it generates result in high open rates amongst customers
  • lismarycedeno1 on 04 Oct 19
     
    Beaconstac is bringing beacon technology to the hotel industry to help create new guest experiences for traveling consumers. The technology will help by providing more convenience to the hotel experience and has far more potential than simply promoting revenue opportunities.
yyr997

React Mobile Introduces Sidekick Bluetooth 5.0, the World's First High-Capacity Panic B... - 0 views

www.hospitalitytechnews.com/...phone-into-a-powerful-lifeline

shared by yyr997 on 24 Jan 20 - No Cached
  • yyr997 on 24 Jan 20
     
    Innovative wearable device ensures hotel staff can quickly alert for help anytime and anywhere on property, making personal safety accessible at the touch of a button React Mobile, the original inventor of the BLE panic button and market-leading hospitality safety technology provider, is excited to announce the launch of the newest version of their Sidekick Bluetooth Panic Button. With easy one-click panic alarm activation, the elegant device is the fastest way to alert for help without the need to find a phone, putting security within reach, when it counts.
  • yyr997 on 24 Jan 20
     
    Security issues are also very important in the hotel industry. This Bluetooth device can quickly seek protection for employees and guests.
taurus1313

What is Proximity Marketing and How does it Work? | Beaconstac - 0 views

blog.beaconstac.com/...marketing-and-how-does-it-work

shared by taurus1313 on 16 Feb 20 - No Cached
  • Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications.
    • kaylaabad
      kaylaabad on 16 Feb 20
       
      Proximity Marketing - highly personal marketing strategy
  • opt-in to enhance their customer experience using proximity marketing technologies
    • kaylaabad
      kaylaabad on 16 Feb 20
       
      Proximity marketing enhances customer experience.
  • These tools work best when they are used by brands to better understand the needs and wants of their customer base, as well as notable patterns in buying behaviour.
    • kaylaabad
      kaylaabad on 16 Feb 20
       
      Proximity marketing enables businesses to better understand wants/needs of customers and buying behaviors.
  • ...4 more annotations...
  • Proximity marketing with beacons involves setting up a Bluetooth enabled mobile device at a particular spot within the range of the beacon and passing information in the form of text, images or video via the respective mobile app. There are a number of must-haves required to employ this marketing technique.
    • kaylaabad
      kaylaabad on 16 Feb 20
       
      Proximity marketing can be done through beacons
  • Again when it comes to beacon deployment there are a number of factors to consider, starting from available power arrangements to choosing the right kind of beacon
    • kaylaabad
      kaylaabad on 16 Feb 20
       
      Factors to consider with beacon deployment: starting from available power arrangements to choosing the right kind of beacon
  • the communication occurs in 3 quick steps
    • kaylaabad
      kaylaabad on 16 Feb 20
       
      The communication occurs in 3 quick steps: device detection, permission request, content upload
  • There are a host of technologies are being leveraged to implement proximity marketing campaigns. 
    • kaylaabad
      kaylaabad on 16 Feb 20
       
      There are a host of technologies are being leveraged to implement proximity marketing campaigns - QR codes, WiFi, NFC, Geofencing, RFID, BLE beacons
  • kaylaabad on 16 Feb 20
     
    This article gives further insight into Proximity Marketing. As the article states, "Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications." By collecting consumer data, the consumer experience will be enhanced. This is because companies can now take a deeper dive into analyzing the buying patterns and the wants/needs of consumers. This type of marketing can work through beacons, QR codes, WiFi, NFC, and Geofencing. RFID
  • taurus1313 on 13 Jun 21
     
    "Proximity marketing with beacons involves setting up a Bluetooth enabled mobile device at a particular spot within the range of the beacon and passing information in the form of text, images or video via the respective mobile app. There are a number of must-haves required to employ this marketing technique. They are: 1. First of all, the consumer should be using a Bluetooth-enabled mobile device at the location where the proximity marketing technique is being applied. 2. A beacon must be deployed in the area where the consumer is currently located, in order to send out and receive marketing messages or other information."
Qike Chu

Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 3 views

www.eglobaltravelmedia.com.au/...-guests-increase-revenues.html

shared by Qike Chu on 07 Nov 12 - No Cached
  • andexclusivity. 
  • Today, hotels and advertisers have a new tool to reach their guests after they check in: interaction via the guests’ mobile devices—only now, it won’t be by dialing a number or sending a text message. 
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers.
  • ...10 more annotations...
  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers. 
  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising. 
  • Proximity marketing appeals to what guests want, offering hotels and advertisers increased customer engagement, interaction andexclusivity.  By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend. 
  • Changing technologies provide a new way for hotels to interact with guests.
  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive “new media”, it is clear that the future of hotel marketing is ready to evolve.
  • With such an increase in the use of mobile devices, hotels and advertisers are now provided with an interactive and immediate way to connect and engage with their guests.  Research shows that 98% of hotel guests turn on the TV within five minutes of entering their room.  This means that within the first five minutes of checking in, hotels are provided with a captive audience that is primed for information and offers.
  • By the end of 2011, 91% of Americans will own mobile phones, and Smartphone penetration will double.
  • by using wireless Bluetooth® capabilities—95% of mobile phones, including Smartphones are Bluetooth-enabled – to reach guests via their mobile devices, hotels and their advertisers can now offer promotions to guests after check-in, directly onto their mobile phone.
  • Research has shown that proximity marketing increases the response rate of traditional mobile marketing making it more effective: through mobile advertising, over 1.2 billion in digital coupons were issued in 2010 (over 41% growth) and response rates for mobile location-based couponing was 23-33 percent.  By adding proximity marketing into the mix, hoteliers can encourage guests to react to an advertisement immediately, create repeat business, and in turn generate larger ROI for hotel advertisers.
  • Increased interaction engages the customer in a hotels promotion.
  • Yue Li (3011472) on 07 Nov 12
     
    Proximity Marketing is the trend of the marketing sector of the hospitality industry. Based on the statistics, there is a great increase in using proximity marketing recent years. And there are some reasons why hotels choose to use this technology. First, it enables the hotel to reach potential customers and providing electronic forms of advertising. By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend. Second, from the perspective of the hotel, it decrease the advertising cost in terms of decreasing labor cost. It is said that proximity marketing has a tremendous revenue-production potential, and more hotels are engaging in using proximity marketing.
  • Yongjoon Ji on 07 Nov 12
     
    Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. It is now becoming one of the most popular marketing tools in any industry especially in hospitality. Marketing people from hotel industry were looking for new marketing tools past few years. Instead of sending out promotion mails or emails, they need to have better ideas. What they realized is that wish an increase in the use of mobile devices, hotels can communicate and provide better service with guest cell phone. They also realized guests usually watch TV, while they are waiting to be C/I. So hotel is now providing offers while guests are in line. It is a Win-Win situation. The way to find communication is now the key of marketing. Proximity Marketing is a type of eMarketing that will help to communicate with guests with low cost.
  • Qike Chu on 08 Nov 12
     
    According to this article, it said that by the end of 2011, 91% of Americans  owned mobile phones, and Smartphone penetration have been doubled. Obviously, it becomes a trend in hospitality industry nowadays that more and more people use smart phones and tablets. Based on wireless such as bluetooth, it allows hoteliers to interact with customers much easier and more convenient. Proximity marketing is one kind of eMarketing which is very popular in daily life. It is well known that better marketing brings better sales which of course increases revenues of companies. By sending guests nearby informations about promotions and discounts, hotels attract more guests than before. However, too much informations sent to guests will make them sucks and they have no choice to select what they really want. So in my opinion, I think it should be improved.
anonymous

Three Tech Trends Driving Hospitality Biz in 2016 | News | Hospitality Magazine (HT) - 1 views

hospitalitytechnology.edgl.com/...-Hospitality-Biz-in-2016103953

shared by anonymous on 04 Sep 16 - No Cached
  • Smart controls Hotel smartphone apps have become industry standard, but hospitality industry leaders are using the ubiquitous smartphone in another manner: They’re giving hotel guests the ability to control their rooms via their smartphones. So-called smart controls have been growing in popularity, but major hotel chains are taking them on, leading smart controls toward becoming an expected hotel amenity.
  • Smart controls Hotel smartphone apps have become industry standard, but hospitality industry leaders are using the ubiquitous smartphone in another manner: They’re giving hotel guests the ability to control their rooms via their smartphones. So-called smart controls have been growing in popularity, but major hotel chains are taking them on, leading smart controls toward becoming an expected hotel amenity.
  • Beacons Providing two-way communication with nearby Bluetooth-enabled smartphones, beacons went mainstream two years ago. Retailers led the way in experimenting with the technology, primarily using beacons to track shoppers’ habits and send promotional messages to consumers. Big names in retail, including Target, Walmart, and Macy’s have employed beacon technology in their stores. Beacons have become so widespread that Business Insider's BI Intelligence projected that beacons would create $40 billion in retail sales in the United States in 2016.
  • ...1 more annotation...
  • Virtual reality With Facebook-owned Oculus leading the way, consumers are projected to purchase 14 million virtual reality headsets next year, with that number increasing consistently over the next five years to 38 million virtual reality headsets being sold in 2020, according to tech industry market researcher TrendForce.
  • anonymous on 04 Sep 16
     
    This 2016 article discusses the implementation of smart controls (smart phone apps), beacons for Bluetooth-enabled smart phones, and virtual reality technology in the hotel industry, and how they have modified the way hotels compete.
dawn davis

Location Based Services Via Mobile Send Targeted Messages to Guests - 0 views

blog.hftp.org/y-with-location-based-services

shared by dawn davis on 29 Sep 12 - No Cached
  • Imagine being able to welcome back a hotel guest by seamlessly sending a personalized message directly to their mobile phone when they arrive on site
  • Location based services such as proximity marketing (which uses Bluetooth and Wi-Fi to broadcast content only within proximity of the specified location) and geofencing (which allows a brand to set up a customizable virtual area that if crossed by opted-in consumers, pushes marketing messages to the consumers’ mobile device), can be effortlessly integrated into a hotel’s current mobile offerings and further capture customer information for existing customer relationship management systems or loyalty programs.
  • Leveraging customer data and insights gained across all touch points will become increasingly more important, especially as hotels and resorts begin to shift from their differentiation strategy toward competing on Average Daily Rate (ADR) cost
  • dawn davis on 29 Sep 12
     
    This article talks about how hotels can use location based marking to drive business and create customer loyalty. Hotels and restaurants can use proximity marketing and geofencing to get the messages out to customers. Proximity marketing uses Bluetooth technology and WIFI to send messages to a customers mobile phone when they are within a specific proximity to your business. Geofencing creates a virtual "fence" that once the customer is within this area they can be reached on their mobile device. Hotels can use this technology to build customer loyalty by sending special messages to guests when they enter the hotel. These personalized messages can you give a competitive advantage by making the guest feel special and welcome. They can also send messages to guests encouraging them to visit the hotel's restaurant or spa instead of going somewhere else. According to a recent study, customers are willing to give up personal information and privacy in exchange for money saving deals. It is important for hotels and restaurants to take advantage of this new technology to reach the people who are willing and want to be contacted this way.
  • Jenna Rashbaum on 29 Sep 12
     
    Hi Dawn This article is great and learning about proximity marketing made me understand it way more now. I think that it could be a good feature to reach out to people that signed up for your program when they get within a certain distance to your property to get them know about current specials. I know if I was part of a loyalty program at a hotel this would make me feel special for sure having them send me a personalized message to my phone upon returning to the property. With the economy where it is at people will willingly give up their personal information to get deals that can save them money for sure. Great post!
ovila009

Proximity Marketing Examples: 28 Retail Companies Nailing it with their Campaigns | Bea... - 0 views

blog.beaconstac.com/...-proximity-marketing-campaigns

shared by ovila009 on 16 Nov 20 - No Cached
  • Unacast’s latest Q4 Proxbook report confirms that beacon deployments are on track and the numbers align with ABI Research’s forecast of 400 million beacons to be deployed by 2020
  • we bring you a comprehensive list of 28 retail companies that are making a mark with their proximity marketing campaigns via beacons.
  • Eat touted this move as a “strategic pillar” in its communications because it allowed the company to access more information about customer behaviour and drive business intelligence to make precise decisions about how consumer behaviour can be influenced.
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  • As a part of this program, the chain tapped a popular Turkish loyalty app called Shopping Genie, to target customers while they were around the premises of a local McD Café.  Customers got mobile coupons, via the app, which prompted them to purchase a coffee and receive a beverage from the new drink line for free. This proximity marketing campaign via beacons helped McDonald’s achieve 20% conversion rate with 30% of users who received the promotion!
  • Bluetooth beacons were deployed at the point of purchase, where customers were waiting in line to pay or just moving around.
  • These beacon notifications offered two Red Bull cans for $4! Apart from making a profit out of campaigns, Red Bull also monitored the entire campaign in real-time and captured customer behaviour.
  • The retail giant used GE light bulbs to house beacons and send push notifications of specials and discount coupons to in-store customers. These beacon-equipped LED bulbs can track shoppers within a store by using the beacons hidden inside them
  • Carrefour has extensive iBeacon networks in all 28 of its hypermarkets in Romania through which the retail chain offers its consumers a simple, intuitive, and fun app for orientation inside hypermarkets from area to area
  • The retailer’s beacon-enabled app automates the commercial content delivery and collects essential data about in-store consumer behaviour. Its proximity marketing campaign keeps consumers informed about the products, services, and actual special offers from each of the store departments.
  • Popular convenience store group Nisa piloted iBeacon technology to track its shoppers by attaching Bluetooth Low Energy (BLE) beacons to trolleys and baskets
  • These sensors picked up the signals emitted by beacons and collected location data which was then fed to a cloud-based server for analysis.
  • used iBeacon technology to gamify the Ladies’ Night event with brands providing offers, discounts, freebies, and prize giveaways. Many retailers such as Hotel Chocolat, Krispy Kreme, Cath Kidston, and House of Fraser, participated in the event
  • The event was highly successful as it saw more than 500 app downloads within the first three hours, with over 500 offers redeemed. All 120 hotspot offers were redeemed within the first 52 minutes of the event.
  • Best Buy implemented a beacon strategy to help boost sales and improve personalisation of experience. The retail giant chose to use their own application as well as Shopkick retailing app to offer rewards to shoppers, simply for stepping foot in the door.
  • Hammerson rolled out beacons across their shopping centres to improve personalisation of consumers’ shopping experience. Their beacon-enabled Plus app was initially trialled at Les Terrasses du Port in Marseille and it ranked among the top 10 lifestyle apps in France.
  • UK supermarket giant Tesco launched its “biggest trial” of iBeacon technology, in partnership with consumer goods company Unilever, by deploying beacons in 270 stores across London. They launched the ‘Mpulse app’ as a part of the Pink and Black marketing campaign
  • UK supermarket Waitrose started using iBeacon technology at its relatively new experimental Swindon store to deliver price promotions to consumers when they were near a particular aisle or food counter
  • The app also allows a consumer to call for assistance. A member of the staff receives the request informing them that a customer is waiting for help
  • using beacons to target passers-by based on their interest. They change campaigns based on distinct seasons including prom season at colleges
  • Supermarket giant Woolworths successfully completed a beacon trial with one store using iBeacon technology to improve customer service around click-and-collect. Thereafter, the chain announced that they are looking to roll out beacons across all of its 254 click-and-collect stores with the aim of allowing consumers to place their order online and pick them up in-store
  • Amazon, the retail giant started a new convenience store in Seattle, U.S. in Jan 2018. Amazon Go is an 1800 sq feet mini market filled with food and technology. They have deployed an array of cameras, beacons and other proximity sensors to make the store one-of-a-kind
  • World-famous brands such as Hamleys, Armani, Longchamp, and Hackett form the 80% of the retail companies that have deployed beacons in their Regent Street stores with the aim of pushing exclusive and personalised marketing messages to customers via iBeacon technology. Shoppers receive alerts and tailored content about everything, from new in-store promotions to exclusive offers only available for visitors to Regent Street, as they pass
  • Neiman Marcus, the high-end retail chain, piloted beacons at three stores—Austin, TX, Walnut Creek, CA, and San Antonio.
  • Rite Aid has installed beacons in over 4,500 US stores for retargeting and personalization of user experience. This large-scale beacon deployment by the Pharmacy chain is the largest beacon installation program in a retail setting till date. In fact, it has even surpassed the one undertaken by the famous Macy’s
  • a collection of beacon-level proximity data to strategize their retargeting plan and achieve personalization capabilities similar to those that have been used in e-commerce
  • Walgreens has innovated considerably in the mobile retail space by using iBeacon and other technologies at over 7000 locations.
  • leveraged iBeacon technology at ten of its stores to boost its loyalty program.
  • Target, the second largest general merchandise retailer in the US, announced that it will start testing beacon technology in 50 of its stores nationwide.
  • The recommendations may appear both as push alerts and in-app updates on the Target app’s “Target Run” page, which is designed like a social media news feed offering deals, top-pinned items on Pinterest, and more
  • beacons to bridge the gap between online shopping and in-store experience. Their beacon-enabled app notifies consumers if any item in their mobile shopping bag is in stock,
  • The store has deployed beacons with individualized campaigns for each department, which makes the customer experience interesting and focussed
  • Macy’s expanded its beacon program to all stores nationwide, by installing more than 4,000 beacons. This step was a part of the retailer’s efforts to make bigger investments in omnichannel retail technologies. This Thanksgiving, Macy’s also used a beacon-triggered mobile app game at its 700 stores, to engage shoppers
  • Urban Outfitters announced that they will be rolling out beacons at 15 of their stores located in Philadelphia, Boston, New York, Atlanta, New Jersey, and Delaware, more than a year ago. The US multichannel fashion and homewares retailer decided to take a different route unlike the conventional route of using aggressive promotions.
  • Kenneth Cole is using beacons to create more compelling, personalized customer experiences with an aim to “provide value and offer at the time of need when customers are in the store
  • launched beacon networks in more than 100 of its top-performing stores located in states such as Chicago, Dallas, Miami, New York, and San Francisco. The idea was to implement iBeacon technology at the stores with the highest traffic levels and best traction with Shopkick.
  • Oscar Mayer worked out an interesting deal with the supermarkets which would allow them to place beacons at the deli counter. This location helps them convince shoppers to buy the specials of the week while waiting at the counter.
  • it has decided to distribute free BLE beacons to about 150,000 gas-station convenience stores in the United States and Canada
  • Alex and Ani used beacons in all of its 40 stores to optimize store layouts and product placement. Contrary to popular belief that beacons are only for ‘pushing’ ads, the popular Rhode Island-based jewellery brand used beacons differently in its trial period without using them to promote flash sales and other discount promotions.
  • khadija2050 on 16 Nov 20
     
    the article gives examples of retail stores and how they use proximity marketing to promote their products
tredunbar

How Hotels can use Beacons to Improve Experiences | Beaconstac - 0 views

blog.beaconstac.com/...s-to-enhance-guest-experiences

shared by tredunbar on 08 Dec 20 - No Cached
  • For an application, location is one of the most powerful triggers of action
  • technologies available have suffered from three significant limitations: accuracy, granularity and power consumption.This is where beacons come into picture
  • ibeacon, one of the most ‘disruptive’ technologies of 2014, is already making waves across various industry verticals for all the revenue opportunities and enhanced customer experience it offers businesses
  • ...22 more annotations...
  • beacon’s micro-location capabilities to deliver specifically targeted personalized messages, alerts and more on mobile devices
  • iBeacons implements a Bluetooth Low Energy (BLE) profile for micro-location, which opens up new possibilities for hotels and resorts using geo-fencing
  • Hotel apps in combination with beacons can take away many of the hotel formalities and make aspects such as room service, contact with staff, and in-room entertainment more interactive. The app is thus, more than just a tool, it is a personal concierge in itself
  • Check-in
  • Passbook integration, the reservation details would pop up on the phone screen when the guest crosses the geo-fence threshold of a defined iBeacon location
  • Finding the room and indoor navigation
  • Using beacons, you can define targeted ‘micro-locations’ to trigger an alert, an offer, or a special discount for a beverage to a guest who is already at the ba
  • These can also be used to build an interactive tour of a hotel or a resort, where users’ attention is directed to specific exhibits as they walk freely within the building. This feature enables indoor navigation similar to GPS
  • Using beacons you can provide guests with virtual maps and turn-by-turn directions to their favorite destinations inside the premises of your hotel
  • Keyless entry into rooms
  • iBeacon picks up the guest’s phone when in close proximity and unlocks the room door, giving the guest a keyless entry to his room
  • In-room controls
  • Room service
  • Offers, Loyalty programs
  • One can enable a mobile user to navigate and interact with specific regions geo-fenced using beacons. These devices can be used to determine the position of a guest in a large hotel, and direct him to his room
  • iBeacons, you will be able to customize promotions to specific locations in the hotel premises and send them right to a user’s smartphone
  • Check-out
  • Upgrade and upsell
  • Analytics
  • Gain customer insights
  • measure dwell times, measuring how much time visitors spend at different locations of the hotel, or which areas are most popular, when guests walk around the property
  • Staff Productivity
  • tredunbar on 08 Dec 20
     
    This article serves to showcase how beacons can serve as effective tools for hotels. The beacons deploy micro-location capabilities that allow for targeted personalized messaging. Utilizing Bluetooth Low Energy and a property's geo-fencing, beacons can transform the check-in and out processes, room and indoor navigation, keyless room entry and in-room controls, room service, loyalty offers, upgrades and analytics. The beacon technology can also used with staff to maximize productivity and evaluate where resources are able to be saved.
jsanc478

Benefits of proximity marketing systems for the hospitality - 0 views

alertiee.io/...imity-marketing-in-hospitality

technology Hospitality Hotel Software business

shared by jsanc478 on 07 Feb 22 - No Cached
  • Proximity marketing is a form of electronic marketing where customers are targeted by marketers based on their proximity to a certain location. Generally, these communications are personalised and aimed at motivating the customer to make a purchase in the immediate future.
  • There are several ways a proximity marketing system can be implemented. Options include:QR CodesGeofencing (RFID or GPS)BeaconsWi-Fi
  • Geofencing is a tool that facilitates proximity marketing by tracking a guest’s movement using an app that has been granted access to analyze their device’s GPS signal.
  • ...25 more annotations...
  • Beacon systems (like the Alertiee Plus) work by using Bluetooth to open a line of communication between a guest’s device and a specific location’s beacon when the two come close enough together to establish a connection.
  • In addition, beacons allow for much more flexibility, reliability, and detail in locations where GSP or cell signals are weak (e.g., malls, department stores, and hotels). If a guest enters the beacon’s Bluetooth radius the system will be able to communicate, regardless of any other factors. Beacons typically use Bluetooth Low Energy (BLE), which uses significantly less bandwidth and battery power than GPS-based geofencing systems.
  • Proximity marketing systems are incredible tools for streamlining and automating operations in the hospitality industry.
  • the most promising benefits of proximity marketing and geofencing technologies in the hospitality industry is in boosting sales revenue.
  • Alertiee will help you realise missing sales opportunities, stores’ performance based on conversion rate, and stores’ sales hotspots areas.
  • Alertiee will help you to provide a harmonious customer experience across your omnichannel business. Our technology enables customer experience, marketing and retail teams to close the gap between customers’ digital experience and their physical experience.
  • roximity marketing systems are innovative ways of accomplishing this.
  • hospitality industry can use and benefit from these tools with a focus on streamlining operations, increasing sales revenue, and improving customer experience.
  • Reviews
  • proximity marketing systems offer an ROI that is 16% greater than PPC SEM. In part due to its cost-effectiveness, proximity marketing has begun to see widespread adoption by companies like McDonald’s, Walmart, and Macy’s.
  • The process looks like this: Guest installs an app with geofencing capabilities and grants both GPS and notification permissions. App tracks guest’s location and sends updates to proximity marketing system using cellular data. App alerts proximity marketing system that guest has entered an area defined by owners as ‘the business’. Guest receives marketing materials in the form of push notifications via the app.
  • hile both geofencing and beacon systems offer several benefits to businesses in the hospitality industry, beacons are by far the more intuitive and less invasive of the two.
  • beacon systems don’t need to (and, in fact, can’t) track a guest’s location when they aren’t near the beacon itsel
  • geofencing technologies typically need to continually update their records of the guest’s location so that the system is aware when they enter the designated area.
  • How can proximity marketing and geofencing technology benefit hospitality businesses?
  • Check-ins
  • Key delivery
  • Menus 
  • Proximity marketing is a form of communication strategy.
  • Increasing sales revenue
  • Targeted marketing
  • Personalised marketing
  • Improving guest experience
  • Room service
  • Wait times
  • melnetra112 on 07 Feb 22
     
    Proximity marketing and geofencing can benefit hospitality businesses in streamlining and automating operations with reviews, the increase in sales revenue will assist with marketing room-service order. This system improve guest experiences such as room service, wait times.
  • jsanc478 on 12 Apr 22
     
    This article talks about all of the positive benefits of proximity marketing system for the hospitality Industry. How the Industry can benefit from the tools that will bring increase in revenue and improvement of customer services and work. It explains also how geofencing and beacon system will offer benefits to certain business in the industry.
dvieg001

The Impact of AR and VR Technology on the Tourism Market - 1 views

pixelplex.io/...ar-and-vr-in-tourism

technology travel tech

shared by dvieg001 on 05 Jun 22 - No Cached
  • the major factors that drive the demand for AR and VR tourism are the increasing awareness of AR/VR
  • The global AR and VR market is projected to grow at a high CAGR, reaching $304.4 million by 2023.
  • AR and VR tourism has enabled the industry to enhance their services, offering stay-at-home travel experiences for people who are not yet willing to travel.
  • ...9 more annotations...
  • R travel experiences by providing users with interactive 3D tours
  • VR is a great tool for travel agencies that want to encourage more bookings and increase their sales. For instance, Amadeus is already developing and testing its Virtual Reality Search and Booking Experience as a travel booking option.
  • Virtual reality travel
  • Virtual hotel tours
  • Immersive navigation and guided tours
  • Test drive excursions
  • AR/VR-powered museums
  • Beacons are special AR technologies that use low Bluetooth connections to communicate with users’ smartphones.
  • At present, hotels make up the majority of the businesses taking up this technology. They place beacons on physical objects and strategic locations such as hallways and lobbies. The technology enables visitors to receive real-time information on hotel activities, special offers and more. Beacons have a number of other uses too, such as allowing guests to unlock their rooms or streamlining the check-in process.
  • dvieg001 on 05 Jun 22
     
    I chose this article because it has good examples of how AR and VR has the possibility to change the guest experience in the hospitality industry. It also talks about beacon technology that has been used by companies for marketing purposes. Using bluetooth technology and by placing small devices through out a hotel property, hotels can send signals to guests devices that generate suggestions or things to do, places to eat or even to have digital keys for their rooms
mabbate

Proximity Marketing and How Does It Work - 1 views

mapsted.com/...what-is-proximity-marketing

proximity marketing

shared by mabbate on 23 Jul 22 - No Cached
  • Bluetooth proximity marketing involves setting up a bluetooth enabled mobile device at a particular spot within the range of the beacon and passing information in the form of text, images, or video via the respective mobile app. There are a number of must-haves required to employ this marketing strategy. They are:  The consumer should be using a Bluetooth-enabled mobile device at the location where the proximity marketing technology is being applied.A beacon must be deployed in the area where the consumer is currently located, in order to send out and receive marketing messages or other information.The targeted consumer should have downloaded the relevant mobile application and installed it on his or her phone that is capable of receiving push notifications. This can  be your own brand app or the larger building app (For example a mall’s map or a specific brand within the malls app)
  • T
  • he notable patterns in buying behavior help complete the picture for brands that use them. 
  • ...3 more annotations...
  • Proximity marketing is all about marketing to your ideal consumer at the right time and at the right place, with highly relevant and personalized notifications. It provides great results for businesses in combination with the right advertising strategies and tools. 
  • Customers got mobile coupons, via the app, which enticed them to purchase a coffee and receive a beverage from the new drink line for free.
  • . The notifications would give out the time of the event and directions to the event happening on the day when a consumer is present at the store.
  • ariellesmall on 23 Jul 22
     
    The ability of proximity marketing will be able to reach markets based on location.
  • mabbate on 08 Feb 23
     
    Proximity marketing is an exceptional way to target particular customers. Many companies have seen success by launching these marketing techniques.
  • shineal on 11 Feb 23
     
    I appreciate you sharing this article on "What is Proximity Marketing?" This article explains in details how "proximity-based marketing" or "mobile proximity marketing" use customers devices to entice them to make purchases whenever they are near locations that practices this type of marketing. Moreover, I understand why Proximity Marketing will gain momentum in the future. This is because a wealth of customer data is gathered through the type of technology used and the result of the same is beneficial to both the business and customers.
deranique

Top Proximity Marketing Tactics And Tools For 2023 | MarTech Cube - 0 views

www.martechcube.com/ing-tactics-and-tools-for-2023

Proximity Marketing Technology

shared by deranique on 13 Feb 23 - No Cached
emilywest5 liked it
  • Proximity marketing is an instant and personalized solution that helps to engage consumers and understand their buying behavior which enables buyers to make purchasing decisions.
  • Proximity marketing is also known as hyper-local marketing. This marketing tactic helps consumers get notified of offers, coupons, and discounts allowed by certain stores or shops specifically designed for that particular individual. Personalized advertising is restricted to the specific local area based on the technologies like Bluetooth, beacon, WiFi, geofencing, near-field communications (NFC), and QR codes.
    • deranique
      deranique on 13 Feb 23
       
      Provides definition & A list of the various form of connectivity to current and future customers.
  • Why is proximity marketing important? Business entities can easily target consumers by geotargeting feature Increases engagement by just downloading mobile applications Bluetooth/beacons help to pitch products through app notification Proximity marketing allows a competitive advantage for marketers Push notifications pop up and initiate communication with consumers Proximity marketing offers a personalized experience to consumers
    • deranique
      deranique on 13 Feb 23
       
      The importance of proximity marketing to the consumer and company.
  • ...11 more annotations...
  • Hyperlocal marketing is useful to target potential customers with more customized advertisements based on buying patterns.
  • Proximity marketing tools & tactics also analyze the particular location and influence consumers’ purchase decisions in the near future.
  • Local advertising consists of small shops, local area marketers, shopping complexes, city blocks, store outlets, and small places where businesses pitch and promote their products and services.
    • deranique
      deranique on 13 Feb 23
       
      Various things that are marketed using advertisements.
  • QR codes
  • WiFi
  • Bluetooth Beacons
  • NFC
  • Geofencing
  • RFID
  • A proximity marketing strategy is highly useful for business owners to influence local area consumers.
  • The objective of proximity technology is to improve the consumer experience with more interactions. Utilizing timely and physically relevant data is key to the success of hyperlocal marketing strategies.
  • emilywest5 on 13 Feb 23
     
    I like how this article broke down proximity marketing and which tools it targets for different consumers. I also enjoyed the graph is used for popular proximity marketing solutions. This article helped me understand this concept a bit more and in an easy way
Scott Kane

Socket Mobile's (SCKT) Barcode Scanner Integrated into Apple iPad Based POS b... - 0 views

theotcinvestor.com/ple-ipad-based-pos-by-ncr-1561

shared by Scott Kane on 07 Oct 12 - No Cached
  • “With NCR Silver, Socket barcode scanners, and the Apple iPad, small retailers can increase sales by offering more intimate customer service and having the flexibility to take payments outside the store at remote locations like farmers’ markets or street fairs.”
  • Scott Kane on 07 Oct 12
     
    The multi-bilion dollar NCR Corporation has invested in a new and innovative barcode scanner for a mobile POS system from a company named Socket Mobile. Socket Mobile has 20 years experience in the industry and offers a variety of products that increase productivity and drive operational efficiencies. The barcode scanner will allow its users to offer a greater standard of service to customers. The barcode scanner can be wirelessly used and brought around place to place using bluetooth. A great example in the article it mentions the product could be used outside the store at say a farmers market or street fair. The product has a high level of technology and offers better features than a traditional wireless scanner.
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