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Contents contributed and discussions participated by allisonweets

allisonweets

Seven Things Meeting & Event Planners Look for in a Hotel | By Kacey Bradley - Hospital... - 1 views

  • It's important that your hotel's website offers everything a planner needs to know, including the types of events you host, amenities available, catering options and more. Bonus points to hotels that provide contract outlines for planners to peruse.
  • Post photos of event spaces, both empty and used. Outline which rooms are best for which events — for example, the poolside lounge might work best for a cocktail party or shareholders meeting.
  • User-generated content is more authentic and telling than a hotel's website, making it crucial for a hotel to have a positive online presence.
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  • But many hotels fall short when it comes to open and direct communication. According to one survey, slow response time is the biggest frustration event planners face with venues.
  • Hotels that offer direct communication are hotspots in the eyes of event planners.
  • When less constrained by the stereotypical workplace, people are better able to share ideas, communicate and collaborate.
  • Provide a realistic expectation of what you have to offer with an info-filled website and high-quality pictures. Keep communication simple and easy with email. And remember the importance of the "wow factor" — what makes your hotel unique.
  • Not only is internet access a must, but it also has to be fast and reliable, able to handle data-heavy activities like streaming and downloading.
  • Always be up-front and honest about additional costs.
  • To stand out from the competition, hotels should offer adaptive outdoor spaces that provide a combination of natural sunlight and greenery. An outdoor venue can offer a welcome change of pace that corporate event planners crave.
  • When it comes to a hotel, event planners are looking for that "wow factor." They want highly-creative spaces that challenge attendees to think outside the box.
  • Staff should be trained to handle a variety of event types, from weddings and bar mitzvahs to corporate meetings and charity fundraisers. A flexible team is invaluable when it comes to planning an event.
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    Meeting and event planners spend extensive amounts of time researching for the services and locations that meet the needs of the customer they are serving. Venues must provide planners with realistic expectations. Event planners also pay special attention to user-generated reviews, so companies must also pay close attention to their online presence. Direct communication is also essential between event planners and hotels as having a reliable point of contact is important. Event planners also look for unconventional spaces that allow for a change of scenery. Reliable wireless Internet is also a must for event planners as this is essential for their planning needs but also for the guests that will be utilizing the space. Lastly, the staff at the venue must be flexible and trained for various types of events. The wow factor is what event planners really look for when evaluating spaces. They want venues that are different than the rest of the competition and will make their event really stand out.
allisonweets

Guests: Hotels are not investing enough in cybersecurity | Hotel Management - 0 views

  • More than 22 million U.S. travelers self-report as being the victim of a cyberattack through their business with hotels, according to the Morphisec 2019 Hospitality Guest Threat Index.
  • Following the Marriott International/Starwood Hotels & Resorts Worldwide breach that was discovered nearly a year ago, U.S. Commerce Secretary Wilbur Ross noted that “many companies have been scrimping on the cybersecurity budget” — both in the hospitality sector and beyond.
  • Almost 60 percent of consumers said restaurant point-of-sale systems are the most susceptible to cyberattacks within the hospitality industry.
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  • Millennials (24- to 35-year-olds) believe they are most vulnerable to a cybersecurity breach when staying at a traditional hotel rather than when booking with Airbnb.
  • More than 25 million U.S. consumers self-reported that a restaurant visit has resulted in a data breach.
  • Earlier this year, Morphisec discovered FIN8, a cybercrime group most known for targeting the retail industry, was actively targeting POS systems within hospitality companies in the U.S. and abroad.
  • “Increasingly, attackers are targeting weakly defended point-of-sale systems as an entry point into the broader hospitality organization network. With many POS devices in the hospitality industry still running on Windows 7 or even Windows XP-based embedded operating systems, they are increasingly vulnerable to breaches, and cybercrime groups are taking notice.”
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    This article discuss the idea that cybersecurity has been neglected according to consumers and more emphasis should be placed on protecting their private information. It has been found that point-of-sale systems are the most common victims of these breaches, and most often at restaurants. Attackers are targeting systems with weak points and outdated software, making them at a considerably higher risk for breaches and cybercrime. Companies must start investing more in heightened security measures in order to retain consumer loyalty.
allisonweets

How to Avoid Marketing Trends and Stay Ahead of the Curve - 0 views

  • Trends in the marketing and advertising space occur because consumer habits are constantly evolving—and they always will.
  • consumption patterns have a direct impact on the ways we as marketers and creatives consider how the customer will interact and engage with a brand or product.
  • When business owners notice competitors start feeling familiar and sales take a dip, it’s absolutely time to reevaluate their position in the marketplace.
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  • Before you can commit to staying ahead of the curve, you must have a solid foundation to build from.
  • This means we dive into their origin story, their inspiration, and their aspirations for the future.
  • While these principles could very well be constant throughout the lifetime of your business, it’s important to identify and honor them—truth is timeless and will always supercede all trends.
  • When it comes to staying ahead of the curve, a safe choice isn’t necessarily the best choice.
  • Getting new energy in the room leads to thought diversity and keeps you and your team ahead of the curve.
  • Rather than looking at emerging trends and deciding what bandwagon to jump on next, consider abstaining from what’s now and start thinking about what’s next.
  • we believe in collective curiosity and want our clients to push boundaries and do great things. To do that, staying ahead of the curve is a must.
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    Marketing and advertising trends are constantly changing due to evolving consumer expectations. These changing expectations are essential for business owners to notice and address in order to stay relevant in the market and industry. Businesses must understand their vision for the future in order to address those expectations. This is the foundation that business will be able to build off of as consumers value truth and consistency. Companies must also stray away from the safe and obvious choices by pushing the boundaries. It is important that business owners are always looking ahead to the future in order to stay ahead of the curve.
allisonweets

Tablets replacing paper menus in restaurants - a long-term trend or too problematic? | ... - 0 views

  • This trend is in market from mid-2011 onwards (use-case discussions started as soon as the first iPad was released in 2010) and its gaining momentum now.
  • Customers will be able to browse the food menu and place their order which eventually gets posted in the kitchen display console. That’s the core functionality.
  • Customize:
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  • Visualize:
  • Engage (and Earn):
  • Ability for restaurants to do focused campaigns and cross-selling to customer by knowing the customer buying pattern, interests, wishlist.
  • Ability for restaurant owners to do predictive analysis on the number of guests to expect and what food items (also quantity) they are likely to order.
  • Credit card security.
  • High capex.
  • Breakage.
  • Extensive use of technology everywhere.
  • Risk of replacing human with techno-machine.
  • Theft of the tablet.
  • The transactions and customer data (from tablet) should be integrated to the existing restaurant systems like POS, CRM, Analytics software etc which attracts additional cost and time.
  • tablet-based menus are a good change in the restaurant industry. But, replacing the entire waiter crew with only tablets is going to haunt the restaurant. We predict that a mix of both is going to work in the restaurant industry.
  • Restaurants need to take a calculated (risky) call to adopt this trend by considering the ROI and all merits and demerits the technology attracts.
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    For several years, tablets/eMenus have been rising in popularity within dining establishments as a way to increase efficiency and revenue for the establishment. Customers are able to view the menu in it's entirety along with pictures of each item, allowing the customer to view exactly what they are ordering. This could potentially decrease the amount of orders sent back to the kitchen and decrease food waste, thus minimizing loss of revenue. Although this developing technology has many advantages, there are a few disadvantages that management must consider before implementing these systems. Credit card security, risk of replacing wait staff/jobs, and potential theft of the system being a few.
allisonweets

Ditching direct: It may be time to reconsider your GDS and OTA connections | PhocusWire - 1 views

  • Interactive television, the internet and the rise of online travel, suppliers push for direct business, direct connects, alternate accommodations, among other have all driven the market to predict the demise of the GDS.
  • can your direct connect handle the requirements of personalization?
  • he GDS deliver some of the most valuable customers for hotels; business travelers, who tend to spend more on premise and pay a higher average daily rate (ADR) than their leisure counterparts.
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  • As it turns, out the cost and effort of maintaining a direct connect to the GDS may have been more than hotels had bargained for.
  • Look-to-book ratios are skyrocketing
  • Travelers are said to visit 38 websites before making a choice, but a traveler coming to your brand.com likely know what they want and often make the booking right there because of brand loyalty or previous rate comparisons on 3rd party websites.
  • look-to-book ratios can exceed 25,000:1 on these indirect channels.
  • First, creating the infrastructure that can handle this traffic is not easy or cheap. Second, unless you have advanced cache functionality, all that traffic hit your CRS which can fail to meet the demand at peak traffic times.
  • Lost bookings and another hidden cost of your direct connect.
  • In 2017, GDS hotel reservations exceeded 68 million, a two million increase over the previous year,
  • the industry is still managing around amenity fields with character limitations where there’s just no room to fully describe that amenity, e.g., “GYM” vs. “Spacious recreation facility with state-of-the-art work out equipment.”
  • limitations mean that you need to be able to normalize and standardize the field values in order to successfully distribute.
  • it’s a labor-intensive and never-ending task without powerful and specialized software at your disposal.
  • never-ending task of monitoring and making sure your content is used as you intended it and is consistent across both GDS and other channels.
  • without consistency and the right change management processes, your personalization is likely to fail.
  • If you’re going to maintain a direct connect, knowing how it performs is critical to its success.
  • It is simply that, as always, the world evolves. With this evolution, we are seeing a renewed interest in technology provider approaches, as opposed to DIY. 
  • there are many drivers behind this:  the realization of the costs and complexity of connectivity, the growth in shopping volumes, the requirements of personalization and the data necessary to manage that, and the desire of hotels to focus on what they do best.
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    GDS systems have been helping customers book hotel rooms, flights, and vacation packages for nearly two decades. This increases the convenience factor for the customer. Companies may be paying more to maintain a direct connection and may want to start reconsidering utilizing a GDS system. GDS systems do have limiting qualities such as character limitations within text fields, which can lead to unforeseen issues for companies looking to personalize filed values. Even though this issue may provide limitations for companies, the cost of maintaining connectivity, increased shopping volumes, and personalization issues are driving companies to ditch direct.
allisonweets

Why is Computer Networking Important? | Digital Divide Council - 1 views

  • Information is the building block for effective communication.
  • This mainstream technology has proven to be an effective means to enhance proficient, flexible and streamlined communication while maximizing on productivity and resources.
  • Computer networking is a pool of integrated computers configured to one another.
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  • Computer networking enhances seamless communication, cohesive functioning, and resource sharing.
  • Personal Area Networks are interconnected technology devices that serve a single individual within one facility.
  • LANs are limited to a single building like an official establishment.
  • MAN covers a distinctly larger are than LAN. MAN consists of configured computers covering a town, city or campus.
  • WAN covers a larger geographical area than MAN. The network connects a country or even continents.
  • HAN is a computer network limited to a defined boundary like a house or home office.
  • Computer networks reduce your hardware costs significantly.
  • resource pooling is efficient.
  • This eliminates the need to buy single IT assets for each employee.
  • With a central server, you lower the number of storage servers needed. And you increase the efficiency of operations.
  • You can access your data from any device. This enhances free movement while accessing your data wherever you may be.
  • Computer networking is a massive boon to the communication landscape. Networking allows you to send and receive text messages and files in real time.
  • Employees can download and exchange corrupt files which expose your server to viruses and malware. Shared resources open doors of opportunities for security breaches.
  • Small equipment such as modern routers is expensive. The networks also need regular monitoring and maintenance.
  • Computer networks are flexible, but employee productivity is a concern.
  • Quality technological solutions are a significant determinant of the success of any business.
  • Computer networking offers immense technological solutions to businesses and institutions in various formats.
  • “To win in the marketplace, you must first win in the workplace”- Doug Conant.
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    Computer networking is essential within organizations to build effective communication and allows sharing of resources. Various forms of computer networks each serve a specific purpose based on the size of area being served. Computer networking has many advantages but also has drawbacks that must be considered. Networks have the ability to reduce costs, increase storage, enhance flexibility, and provide easy access to information. Despite this, computer networks are subject to the threat of security breaches and can be very costly for an organization. Employees may also find themselves being distracted by the vastness of information made available by the Internet. In all, computer networks can offer countless solutions to technological problems within organizations.
allisonweets

How Emerging Technology Empowers the Hospitality Industry - Social Hospitality - 0 views

  • Now, merging technologies help empower hotels to increase customer interactions.
  • Voice search in the hospitality industry took off so much so, Amazon’s Alexa announced a new platform, Alexa for Hospitality.
  • The new AI assistant in hotels can be programed to include key guest information, like check-out time or wake-up calls.
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  • Not only does this provide better customer, but it also provides familiar elements of home.
  • When your customers can get fast answers directly from your their hotel rooms because you installed digital assistant like the Amazon Echo, it can help the customer journey. It allows travelers to easily access the information they need via voice search queries, and it doesn’t stop there. Guests can now instantly book online and perform other tasks automatically with AI.
  • Customer data can be stored and personalization to each guest can be enhanced. Machine learning can be implemented here. Hotels can build profiles on what their clients likes and dislikes, thus enhancing the customer experience.
  • Travelers now have new ways to book rooms and flights.
  • Travelers can book hotels with the “Book on Google” integration.
  • A google search of “privacy issues with alexa in hotels” brings up more articles on the topic of privacy. For example, do we want microphones listening to us in a hotel room? Maybe…
  • But, it would be smart for each hotel to setup consent and data sharing policies at the time of check-in. That way, guests understand the risks or what and how data is used for personalization.
  • Ultimately, it would be wise to outright give guests the option of a “smart room” or “non-smart room.”
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    This article discusses how emerging technology is impacting the hospitality industry. The article mainly focuses on Amazon's new platform, Alexa for Hospitality. This technology allows guests to book flights, order room service, etc. through voice commands, thus providing a more personalized experience. I think that this could be a controversial addition to hotels as many guests may not want a virtual assistant listening to their conversations. I feel that as long as there is a way to turn off the technology guests will be less resistant to this form of technology being used.
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