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This article talks about how Proximity Marketing Soars Local Businesses, what kind of technologies are been used in Proximity Marketing, Advantages of Proximity marketing for Retail and Local Businesses.

This article examines all of the highlights that using a QR code for your hotel of business establishment.

Smaller properties such as independent hotels don't need an elaborate PMS (property management system). They can go by with some advanced ones without having to pay an outrageous cost. The ones listed in this article are Opera, Ezee Master, Roommaster, Hotelogix PMS, MSI Cloud PM, Frontdesk Anywhere, and Rozlynx PMS. The property's needs have to be compared with what the systems have to offer and from there, the management can select the best one. Larger properties that belong to corporate companies usually have their own PMS systems that they use at every brand that has their corporate logo. For instance, Hilton has OnQ PMS system, which whether you are at a large Hilton property such as a resort or a small Hilton property that is a franchised property, they will use the OnQ PMS system.

This is a very important feature. Where the system can go either work off the cloud or can be installed.

I found this article to be very interesting. This article gives us a walk through 9 different software solutions for small hotels. This article made it very clear to me that in the hospitality industry it is crucial to find the right software that best matches your hotel. Software has an immense impact on the overall experience of the guests and that brings credibility and customer loyalty. The articles gives us the positive and negatives of each of these systems. This made me realize, that as an aspiring hospitality industry employee and manager, it is crucial to learn about these programs and use them properly.

This article takes you through why your restaurant may want to switch to a Cloud-Based POS. There are many positive attributes associated with making the switch, such as; data accessibility, cheaper operating costs, easier upgrades, less frequent downtimes, increased security, and adaptability. If you are a growing business, the Cloud would grow with you.

Cloud based POS systems can be apprehensive at first, but we are always satisfied once we are able to se the technology work to keep the business safe, effiecient and also more profitable. Cloud based POS systems are speedy and saves a lot of time which frees up staff to do other things in the establishment.

This article discussed the benefits of switching from a localized POS system to a cloud-based restaurant POS. The article touched on how cloud-based systems provide real-time data and how that instant data could provide a management team real-time solutions. You can save so much time and money by identifying issues before they even arrive. I found it very interesting that with cloud-based systems you have the "ability to add on a mobile POS unit that provides a number of benefits." With this option, your servers do not have to run back and forth to a POS station. They simply have the option in the palm of their hands. It also decreases the time spent waiting for a check or credit card to return to the table. This not only increases guest satisfaction, but helps with table turnover. The article also touched on how cloud-based POS systems are "better enabled to grow with you." They are super adaptable and the article mentioned that restaurants can update their menu whenever, launch new loyalty programs, and help with more precise inventory tracking. This article also touched on setup, increased security, staff accountability, and the ability to make better business decisions due to the cloud software being able to provide extensive business insights. Finally, the article touched on POS cost and how " upfront costs are kept to a minimum and monthly subscription fees are lower." It also ended with a case study about Homegrown Hospitality Group and their switch from Aloha to Upserve Cloud-based POS. It was very interesting and I'd recommend everyone read the brief two paragraphs about how the switch changed their business trajectory.

This article talks about the future of event planning. The efforts hotels will have to make to be competitive in the industry. It also talks about the technology that will have to be offered such as VR (virtual reality).

This article is very interesting because it lists all the ways that event planning will be in the future because of technological advances. It talks about autonomous staff, 3D shopping, made-to-order venues, personalized longevity health spas, pop-up hotels, supersonic air travel, sustainable hotels, personal travel avatars, and DNA authorization. The article describes the benefits and downfalls to each one and puts emphasis on the fact that these advances are closer than we can imagine.

This article discussed the pros and cons of mobile proximity marketing and how to possibly overcome the downfalls of the type of marketing.

privacy concerns, complex management, excessive opt-ins, conversion issues

There can be many benefits and negatives to introducing new technology into your company. While it can be interesting to see new marketing methods for a company, these results can also be temporary. A company wanting to integrate these new marketing methods into their business will have to identify if their audience would react well with this new form of marketing and make their choices based on those results.

Event technology is forever changing and adapting to current environments. With COVID-19, event technology will be more prevalent than ever. Augmented Reality and Virtual Reality can make the attendee feel like they are in the middle of the event while actually being far away. Facial recognition software allows for streamlining check-in, but also allows for entry to be contactless. As most events have become virtual, livestreaming is very important to bring the event into the living room of those that cannot physically attend. Event apps are becoming more and more popular in that they bring all of the event information right onto an attendee's smartphone and allows them to customize their experience. Attendees can participate from far and wide, so having the information be translated into their language increases their accessibility and inclusion. Artificial intelligence collects user data and turns it into personalized recommendations for their event experience. Games brought into an event increases audience engagement and allows for team building and friendly competition. Event planners have project management software available to them to help streamline their planning and saves them time and money by not having to manually do certain tasks.

This article discusses a recent cyber-attack on ICH that is believed to have been a ransomware attack. It's stated that hospitality is the 8th most targeted sector for ransomware as of recently. The recent attack on ICH 4,053 users and 15 employees were compromised, which is actually far less than their last attack in 2016 that effected 1,175 properties. Hotels must take as much precaution as possible against cyber attacks because not only does it decrease their bookings, but they can also be charged millions in fines for information breaches.

Cloud-based hotel software is able to host a property management system from a remote location which therefore allows hotel staff to access data from wherever they are in the world. It is showing positive signs of increased efficiency and overall cost-effectiveness.

A general trend is that hoteliers are considering to use cloud-based systems more. Data have proved that hoteliers will invest more in cloud technology. Cloud-based hotel software can provide its users with many benefits like cost-efficiency, increased accessibility, and user-friendly dashboards. Furthermore, it makes remote/offsite information sharing and real-time offsite management possible. With a cloud-based system, staff can spend more time on guests and improving service. For security issues, cloud-based systems upgrades often and therefore reduce the risk of being hacked. Cloud-based systems are also enough flexible to meet the future needs of users. In sum, cloud-based technologies can help the hospitality businesses to deal with the changes better.

Hotels are beginning to transition to cloud-based software because they are realizing the great impact it has caused on their business. The article mentioned, "in the next two to three years hoteliers are expected to invest 7-8% on cloud technology". This percentage exhibits how hotels are going to be ran in the future. Cloud-based software has brought positive impact to a hotel business such as "increased accessibility, greater profitability, and user-friendly dashboards". All of these benefits have caused hotels to run their business smoothly bringing back satisfied guests. This software allows check ins/out to be more quick and gives easy access to areas in the hotel for employees. Another gain received by using this software is that its cost-effective. It has been disclosed that a hotel has saved "60% on software costs". Using this software has saved a hotel a lot of money that can be used to satisfied guest more. Security on data is more secured using cloud-based software because the vendors take it seriously making it harder for hackers to retrieve information. Some hotels may halt to install new technology such as cloud-based software but with all the benefits it has given to other hotels, this is going to be the future for the hospitality industry.

The articles discusses about the eight major function of PMS. The PMS has become on of the key factors for the operations in hotels. The system literally connects all the departments of the hotel under one umbrella. It is easier faster and useful for any hotel organization. The PMS should include these 8 parts: Dashboard: The dashboard should be simple and easily understood by the employees, this will make the check in and check out process quick, even in restaurants the staff would be able to handle orders from the guest quickly. Sales and Cancellation: This will provide a better daily picture about functioning of the hotel rooms. Calendar: This function will help in tracking the booking, noting down occupancy for a particular day. Housekeeping: The housekeeping department would be able to have a proper track of rooms, dirty, clean, dirty vacant and occupied. The housekeeping staff would not have ton call at the front desk all the time to check status of a particular room. Best available rate: The system will give a broader image of rates which needs to be set for the future months, comparing the sales from previous years. Direct booking engine: This what all the hotels wants, to save commission which needs to be provided to the third parties.

This article details the up and coming new trend of restaurants offering customers the ability to be able to pay at their table. The article details the various pros and cons associated with the type of service and how it can benefit the customer as well as the employees of a restaurant establishment. While not perfect, there are many pros associated with a pay-at-the-table service that are hard to ignore, and it is my humble opinion that this kind of service will continue to catch on into the near future. Customers are increasingly looking for new ways to utilize technology to their advantage to be able to get in and out of a restaurant and pay-at-the-table technology definitely allows that. The companies that adopt this kind of technology will increasingly see their profits grow as well as their table turn increase.

Tech innovations are the essential part of the Hospitality Industry. In the article the author tells us about the top hotel tech trends for 2016 which impact the industry: -new security measures, which is very important due to possible breaches -wearable tech, with just a wave of your wrist you can check in or enter your room -self service check-in, which ease the process -cloud computing, which cuts costs and flexible -presence on social-media, engaging with customers is very important -native mobile apps -continued technology development All these trends play a very important role in improving relationships between hotel and guest.

This article is explaining some of the new trends that hotels are finally catching up on. For example, self service check in took a while to catch on but with hotels using it now, it reduces wait times for customers and increases satisfaction.

the article highlights how companies can benefit from sustainable design and gives tips on preventive maintenance

This article explores how technological trends such as ghost kitchens, biometeric payment technology, robot chefs, cloud based POS systems, and voice assistant technology will dramatically change the customer experience. Author, Stephanie Resendes, explores how each innovation increases profitability. Additionally, the associated risks and the impact they will have on employment rates within the industry.