This article addresses how hotel design must change to be successful in a COVID/Post-COVID world. The emphasis the last few years has been on meeting spaces and smaller square footage in guest rooms, but with social distancing those wonderful new high-tech meeting spaces are empty. More guests are having to use their hotel rooms as a place to sleep, socialize, be entertained, and even work out. First impressions are crucial in all aspects of life including hotels meaning adding things like UV-C- lights can help to make guests feel safe and rejuvenated. Also we must redefine the guest "room" experience, such using Smart technology and intelligent room design.

I found this article fascinating. It shows that no matter how much security we think we have, there will always be someone who is smart enough to hack you. We bring Smart devices into our homes and businesses to make our lives easier, yet these devices make us vulnerable to cyberattacks. In this article it details how a hacker(s) used a Smart thermostat located inside a fish tank to access and pull sensitive data out of a casino. I'll never look at the fancy aquariums in resorts/restaurants the same.

This article addresses a few essential guest facing technologies that hotels need to be competitive in the modern marketplace. Hotels must provide free hi-speed Wi-Fi and tech hubs/charging stations both in rooms and throughout the property. Guests are seeking more streaming options because this is how the view content at home. Guests feel "high-class" when staying in Smart Rooms and perceive more value, which can justify higher rack rates. Guests appreciate the ability to text a concierge or order services via text. These all speak to the increased level of comfort that people feel in using technology and the need to provide guests with the means to maintain their tech comfort while travelling.

This article deals with hospitality businesses asking themselves how business will be done in the future and how will stay current or ahead of the curve. It also speaks directly to how to be better prepared for events like COVID moving forward. It states that hospitality businesses need to quit holding on tightly to their old systems and think to the now and beyond by switching to cloud-based systems. It highlights the concept of "high-tech not high-touch", empowering service staff, greater accuracy, and making use of every nook and cranny of a property in the smartest possible ways.

This article gives 5 tips on ways to maximize a property's visibility on GDS channels. As more regions and tourist hot spots adjust to new safety COVID-19 protocols, bookings are starting rise. With 400,000+ travel agents searching for the best options for their clients, it is important to standout to get the booking. It helps if the hotel updates their travel/safety guidelines, so guests know the property is taking their safety seriously. By targeting ads in domestic areas without travel restrictions, the hotel is getting the most "bang for their buck" with their marketing. This article recommends using two separate creative in your ads: one focusing on offers/promotions and one featuring safety/cleanliness. It suggests marketing for future stays a few months in advance, because as travel restrictions start to ease more people are looking ahead to their future travel needs. It emphasizes the important of holding rates and using added amenities to help reduce price slashing and look more attractive to potential guests.

This article was pre-COVID and budgetary restraints I fear will force many initiatives to be placed on the back burner for a while. What I really liked about this article is that it shows the hospitality industry being a driving force in sustainability technologies and taking accountability for amount of resources it uses and waste it produces. I found the "three-zero-concept" particularly interesting for new builds, since it takes a ground-up approach to sustainability. It talks about education and training for staff, which is extremely important for sustainability initiatives to be successful. The article highlights different protocols being used to lower waste, emissions, pollution, and natural resources used.

This article focuses on the ways AI and automation can help the hospitality industry get back on track by helping guests to feel safe while they travel during the COVID-19 pandemic. By using different software guests can have a contactless check-in, request digital room keys, use AI based devices to control lighting/TV and/or make housekeeping/front desk requests, and housekeeping can use electrostatic sprayers to help mitigate the chances of guests contracting or spreading COVID. It notes the losses in revenue and occupancy by several major hotelier groups, especially some Las Vegas properties, as well the high number of furloughed employees that COVID has caused while showcasing ways that hotel groups can help get back on track by easing the fears of guests. It offers data to show that through these technologies, guests are returning because the feel their safety concerns have been addressed. comment by Jwilc019 " https://diigo.com/0ica77