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Yookyung Kim

Digital Signage Gives Burger Joint a Boost | Case Studies | | Hospitality Magazine (HT) - 0 views

hospitalitytechnology.edgl.com/...ives-Burger-Joint-a-Boost81541

hardware hospitality signage

shared by Yookyung Kim on 02 Sep 12 - No Cached
  • Affordable and customizable communication
  • “We are able to share with our customers more products that we have every day because those are the most important products for us,” co-owner Zach Steffens says.
  • Quick solution for quick serve restaurant
  • ...1 more annotation...
  • “We can show more items. With the daily specials, instead of changing out those plastic letters, we can just upload it and it runs. If we want to change it midday, it’s really easy to do, which is important because we want the majority of our employees’ focus to be on customer service.”
  • Yookyung Kim on 02 Sep 12
     
    The owners of a Culver's franchise decided to install a digital signage to provide more menu information quickly because the menu board couldn't communicate enough with customers for a short time to select menu in the fast food restaurant. The challenge was how the small business owners and franchisee would handle their budget for the investment and added cost.  The problem was solved by selecting EzSign TV from LG Electronics which displays branded messaging and shows broadcast television or input content at the same time. Furthermore, the software offers a choice of more than 50 templates that can be customized with images and text. Therefore, the business can highlight the items with pictures and deliver their daily specials more efficiently.  Installation is easy, and daily specials menus can be replaced by simply clicking. The digital signage looks cleaner than old fashioned menu board, and saves more time to change menus. By implementing a system that requires limited attention from staff, Culver's can focus on customer service and deliver value. That was a good decision adopting a new technology fits in the quick service restaurants.  
jordanfernandez

Proximity Marketing: Often Creepy, but It Doesn't Have to Be. | Center for Digital Ethi... - 0 views

www.digitalethics.org/...often-creepy-it-doesnt-have-be

shared by jordanfernandez on 30 Sep 20 - No Cached
  • Imagine you’re out shopping one Saturday afternoon. You walk into a department store and see a big sign that reads, “Get our app and save!” You love a good deal so you scan the QR code and select “download.” You scroll through a user agreement with about 10,000 words of legalese and click “agree.”
  • As you walk down the street later, your phone is abuzz with notifications you’ve never received before: a constant stream of ads from each store you pass. You wonder how they’re reaching you, until you realize the department store app is still running — it must connect to other stores.
  • Target merged its “Cartwheel” coupon app — used by 27 million shoppers, saving them more than $1 billion — with the main Target app and incorporated new features.
  • ...9 more annotations...
  • This beats traditional advertising, which connects to consumers before they’re in a store — while they’re sitting on the couch at home watching television, for instance — and relies on them to remember the message later.
  • By using proximity marketing technology, stores can catch up by providing some of the perks of online shopping in person, like easy access to discounts, saved shopping lists and personalized recommendations.
  • Lastly, proximity marketing tools allow companies to gather behavioral data about their customers, including how often they visit a store and when, how long they stay and what areas of the store they gravitate toward.
  • Proximity marketing — location-based direct marketing in which a business or other organization sends offers, promotions, alerts or other messages to a person's smartphone based on the device’s location — is annoying, creepy and downright invasive in this story. But it doesn’t have to be. When implemented ethically, proximity marketing can provide worthwhile benefits to marketers and consumers alike.
  • But completely opting-out of proximity marketing — agreeing to all or nothing — should not be the only way consumers can protect themselves.
  • Their recommendations include displaying in-store signage notifying shoppers that their location data is being collected, letting consumers opt-out of analytics services, limiting how data is used and never selling personally identifiable data to a third party.
  • If retailers want their customers to shed the “malicious” connotation that comes with data tracking, they need to be upfront about how they are using that data, including location.
  • Target’s privacy notice is currently 4,359 words and the top of the page reads, “We may change or add to this privacy policy, so we encourage you to review it periodically.” How many customers read the whole statement and check back periodically for updates?
  • So let’s reimagine our scene in the department store: Again, you download its app. This time, the user agreement is a few clear bullet points. The app walks you through a quick Q&A to find out if it can access your location to make your shopping experience easier. It asks if it can share your information with its partners — other stores, whose names the user agreement lists out explicitly — and gives you an option to opt out.
  • jordanfernandez on 30 Sep 20
     
    This article addresses what proximity marketing is and how it can be beneficial to marketers and consumers if done right. It talks about how companies throw hundreds of pages of legalese when downloading new apps that people never read. They recommend to include displaying in store signage notifying shoppers that their location data is being collected, letting consumers opt out of analytic services and limiting how data is used without selling personal identifiable data to third party. I believe if companies make it easier for us to trust them with our data more people will use this style of marketing.
Shuqiong Huang

Wedding Planning Technology for Hotels - 1 views

www.beoriginal-web-solutions.co.uk/...planning-technology-for-hotels

digital signage hospitality tech wedding planning technology hotel brands

shared by Shuqiong Huang on 05 Nov 12 - No Cached
  • Shuqiong Huang on 05 Nov 12
     
    This article is introducted about wedding planning technology in today's hospitality industry. In 2011, the global wedding industry was valued at $320 billion, a large slice of which was money spent on hotels as a wedding venue. And many large hotel brands have wedding planners on hand to help couples organize their big day. Generally, it's natural for consumers to look for digital information. And hotels provide touchscreen technology. It would be served content of your own design from a PC or laptop in the hotel. What is more, it invites couples to explore the hotel as a wedding venue, and offers content that engages minds with the possibilities, such as wedding checklists, a space calculator and availability calendar. And installing a touchscreen system is not complicated. Content is controlled and published to the screen using digital signage software, which can be downloaded from reputable providers for free. In a word, this new wedding planning technology is good for both hotels and consumers.
Yuting Peng

New POS for hospitality industry - 0 views

www.bizcommunity.com/...60923.html

POS hospitality industry

shared by Yuting Peng on 23 Feb 13 - No Cached
  • the new point of sale software, FuturePOS exceeds any system currently used in the hospitality industry in South Africa, through its customisable, feature-rich, user-friendly and stable systems.
  • This product will change the way hospitality owners interact with their employees and customers, taking their respective businesses to a whole new level.
  • Yuting Peng on 23 Feb 13
     
     POS systems have revolutionized the Hospitality industry. The deployment of these systems have decreased service times and increased efficiency of the orders.As a result, the hospitality industry is able to provide better and efficient services to their guests.  Future POS exceeds any system currently used in the hospitality industry. It is described as the perfect fit for the fast-paced restaurant environment, is claimed to adaptable to any hospitality operation. This system will include many functions, such as delivery system, staff scheduling, digital signage, flexible customer loyalty programs and so on. This will change the way hospitality owners interact with their employees and customers, taking their respective businesses to a whole new level.
Mariana Sales de Jesus

8 reasons why proximity marketing will matter for retailers in 2011 | RetailCustomerExp... - 2 views

www.retailcustomerexperience.com/...l-matter-for-retailers-in-2011

shared by Mariana Sales de Jesus on 09 Apr 12 - No Cached
  • Proximity marketing exploits activities that consumers are already involved with — and enjoy — to offer retailers a new path to reach their audiences, affording a higher level of interactivity that didn’t exist before. Proximity marketing expands the scope of interactive marketing in public places — malls, food courts, cinemas, airports, etc. — to offer a more spontaneous and direct interaction. Think of it as taking location-based marketing to an even greater level of "local," and being contextually relevant in absolute terms. Proximity marketing allows retailers to leverage their strengths and create an even more memorable interaction for consumers and, by extension, motivate return visits and increase ROI.
  • David Glas on 09 Apr 12
     
    This article talks about the basics of proximity marketing, how every marketing campaign done with this can be review in real time. What is most interesting about this technology is that it can even inform you of those customers who accepted your message so you can save that info and use it in the future. This for me seems very invasive to the customers, laws need to be put in place to better monitor proximity marketing. For the retailer this is a easy way to reach the customers that are in the neighborhood and might become regulars at the business. 
  • Mariana Sales de Jesus on 07 Nov 12
     
    The article highlighted is related to proximity marketing. The author stated that 2010 was the "year of the mobile", where people are accessing the internet more from their phones instead of a computer. The articles stated that it was believed that 2011 would be the year for proximity marketing; however, it didn't quite happen that way. The technology will eventually come but so far is not that popular yet. It is believe that this technology will be very effective to people that suffer with ADD and not attracted to static signage. The mobile marketing will be a great solution to interact with people with this type of condition. Another reason is that an ad from a store from the vicinity and only depends on foot traffic will be more prone to generate customers. The blue-tooth technology will be very favorable because the consumers that has it on is in some way accepting to be able to connect and doesn't incur any costs through the mobile carriers. Another advantage is that retailers would be able to record every number that the ad has been sent to and which ones were accepted or declines. That is another way to get to know your consumer. The difference between proximity marketing and traditional marketing is that it is done in real time; it is inexpensive to retailers by the elimination of delivery carriers and very fast. This is a very smart way doing marketing, but with every technology, there are downfalls. We need to avoid the marketing proximity to become an overload of overwhelming information coming through our cell phones as we walk down the street. Hopefully this technology will make retailers a little greener too.
  • Michael Anthony on 11 Nov 12
     
    I agree how this would save the company money and avoid them having to pay for the costs of running ads in the paper, printing of coupons, flyers, radio advertising, etc However, this could be perceived as a risk because you run the risk of allienating your customers, some of who may not be technological fans. Others would just hate to be bombarded with incoming texts. Bluetooth can be very hit or miss, if your on the phone with someone else at the time does the ad break up your conversation and make you loose the call? Sometimes when you use blue tooth you can't even hear the other person when driving. I personally can't stand it and just won't use it. I may not even use my cell phone if this trend is going to continue. i dont think i would like it very much
Juan Franco

Embassy Suites Boston at Logan Airport installs FlyteBoard | Hotel Management - 2 views

www.hotelmanagement.net/...port-installs-flyteboard-14515

shared by Juan Franco on 25 Jan 12 - No Cached
  • Embassy Suites Boston at Logan Airport installs FlyteBoard
  • Juan Franco on 25 Jan 12
     
    Hotels are using new technology in order to exceed customer satisfaction by using digital signage that inform to the guest of the real departures and flights from the local airport and no local. This digital flight board is also used to inform the customers of the local or nationwide weather, hotel events, and news, just to mention some of its use. It is called FlyteBoard; also the flights information can be seen through the guest in room television and ipads all this is touch screen interaction.
  • Yekaterina Ponomareva on 25 Jan 12
     
    This is such a waist of funds just like as everything Hilton does...Guests can access all that information from their in-room TV - that will probably be more comfortable, than to look for this TV flat-super-screen somewhere in lobby, then standing their in front of it, navigating touch screen, when 20 other people are waiting to check their flight...
Brittany K. Ward

Technology Trends in Hospitality - 0 views

www.hotelnewsnow.com/...10-trends-in-hotel-technology

shared by Brittany K. Ward on 08 Sep 13 - No Cached
  • Brittany K. Ward on 08 Sep 13
     
    This article summarizes a webinar sponsored and moderated by The Wall Street Journal that addresses the 10 key hospitality technology trends. One trend pointed out was hotel guests are traveling with an increasing number of technological items. "A SmartBreif poll showed that 45% of hotel guest travel with two devices and 40% with three or more". Hotels are accommodating this trend with free-wifi but also with guest room design assuring capabilities for their computers, tablets, and phones. A property in New York, Eventi a Kimpton property, has gone as far to install a "business bar" for those that forgot their tablet or just in need to entertain their kids. More-so technology is being used for signage, digital signage can be found in many lobbies showing off twitter messages and amenities guest can view while standing in line. A showy new trend is having interacting hub in the lobby for guest to be able to check the weather, look up restaurants in the area, find attractions, etc. with no need to wait in line to ask the concierge or front desk attendant. Marriott has a new concept which is a "Workspace on Demand" with services that allows for small-businesses to hold conferences in their space. They can lease the space for a half-day or the full-day. Allowing them to utilize their wifi, a large space, and includes use of audio and visual equipment without having to book rooms at the hotel. Needless to say this has been a huge success for Marriott with 120 bookings in the first 90 days.
nadiatc

Luxury Hotel Transforms Guest Experience Through Technology - Cisco - 0 views

www.cisco.com/...case_study_c36-648251.html

shared by nadiatc on 26 May 14 - No Cached
  • The hotels’ target market consists of highly accomplished, technology-savvy guests who expect the world’s best business tools, room amenities, and business services.
  • They envisioned using advanced video, collaboration, and networking technologies to create a unique and exciting experience throughout the property, delighting leisure travelers and providing world-class collaboration capabilities for business travelers.
  • The venture would require exquisitely coordinated interactions between high-bandwidth wired and wireless networks, multiple business video and collaboration applications, and endpoints such as video displays and IP phones.
  • nadiatc on 26 May 14
     
    The JW Marriott Marquis Miami and Hotel Beaux Arts Miami are three Marriott hotel brands that have been combined as the setting to create a revolutionized guest experience experience with the use of technology throughout the property. Not just technology here and there, but rather technology as the primary provider of the experience. This is evidenced by the conference room amenities: Virtual Meetings by Marriott, mobile video concierge, world's largest video powered by Cisco, digital signage, and wireless IP phones for guest use (which allow guest to order room service, check the weather, special offers, etc.). The goal and vision of the property is to allow guests to experience the advantages of technology to interact with other guets, co-workers, and hotel employees, in hopes that they will enjoy new ways to communicate, as well as have more fun. The hotel has already experienced several benefits and other favourable results: a one-of-a-kind experience for guests, effective marketing of hotel services, operational efficiency from working with one vendor, and increased guest safety thanks to 70 surveillance cameras deployed throughout public areas of the property and monitored by Cisco, who will notify hotel personnel immediately of any emergencies.
rakiasimon

Hotels and Resorts: The Benefits of Beacons | Hospitality Technology - 0 views

hospitalitytech.com/s-and-resorts-benefits-beacons

hotels resorts technology

shared by rakiasimon on 17 Jun 19 - No Cached
  • Since millennials are helping to steer technology trends, hotels are increasingly adopting technologies to differentiate themselves, attract loyal customers, and increase revenue.
  • some hotels are offering free Wi-Fi, beacons and digital signage technologies as a way to communicate with guests through smartphones, tablets and screens.
  • beacon technology, used in tandem with other technologies, can improve the guest experience and the hotel's bottom line.
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  • In order to receive free Wi-Fi, guests must download a mobile app. Once downloaded and in use, the mobile app offers guests not only free Wi-Fi but also information on the hotel’s services, restaurants and other targeted hotel features. The hotel can then use the app to send special perks to guests for the hotel’s facilities—including restaurants, golf clubs, spas and salons. These perks can help draw in guests and increase a hotel’s revenue stream, at a low cost and high return on investment.
  • Using those perks helps create customer loyalty while also helping to increase the hotel’s revenue.
  • Some hotels are using beacons to send a virtual room key to users’ smartphones, allowing them to unlock their door just by tapping a button. Beacons are additionally being used to accelerate the check-in process for frequent guests and let housekeeping know when guests are still in a room.
  • Some platforms work seamlessly with mobile screen messaging triggered by BLE beacon connectors communicating with iOS and Android devices running Bluetooth.
  • With a new generation of tech-savvy guests coming through the doors, adopting beacon technology and tastefully designed digital signage will continue to help set hotel chains apart from their less forward-thinking competitors.
  • rakiasimon on 17 Jun 19
     
    This article is about the use of beacon technology throughout hotels and resorts. It explains how this particular technology works and discusses the benefits to using beacon technology within the hospitality industry. The article also mentions how tech-savvy millennials are steering technology trends toward the use of beacons.
natyangel

How IT Can Go Green | Top Stories | | Hospitality Magazine (HT) - 1 views

hospitalitytech.com/how-it-can-go-green

shared by natyangel on 25 Sep 17 - No Cached
  • In the world of information technology (IT), the green movement is taking shape.
  • Technology is a tool to provide solutions, but regrettably, technology can also be a source of the problem due to factors like energy consumption and the environmental impacts when disposing of obsolete or broken technology (i.e., e-waste).
  • Like any business initiative, green IT projects will require strong commitment from an organization’s top management and investment in time and resources at all levels.
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  • Clearly, hotels and resorts are in the business of making money, but they must do so in a conscientious manner
  • The environmental focus is here to stay and must be embraced.
  • The focus on sustainability or "going green" is quickly becoming a major trend. But let’s face it, being environmentally conscious is the right thing to do, and it should be a business imperative for everyone. After all, a significant portion of the hospitality and tourism industries rely on the natural beauty and desirability of destinations: beach resorts, mountain ski lodges and canyon-land ranches
  • Using IT responsibly and effectively to reduce energy, water and paper consumption: Energy management systems are effective at controlling guest comfort while saving energy consumption and costs.
  • There are numerous opportunities for IT professionals to take leadership roles in helping their organizations to adopt sustainable practices.
  • Deploying effective technology practices such as Energy Star compliance to power down computers automatically after periods of inactivity and server virtualization: This means having applications which share a common server rather than each application hosted on a separate server.
  • Tackling e-waste and deploying recycling technologies to reduce environmental waste and impacts: Many electronic firms offer responsible recycling programs for used hardware. Technology can also be utilized to assist in the recycling process
  •  Digital marketing practices: Using digital media instead of print media is a great way to save money while reducing the impact on the environment. By tapping into social media, you can let guests be involved in green practices and spread the word virally about all the good the organization is doing
  • There is a growing environmentally conscious market, a profitable segment to tap
  • .    Educate employees and guests to improve awareness of environmental issues and green practices in your organization and the industry.
  •    Conduct an energy audit to see where and how energy is being consumed and to establish a baseline. Continue these audits on a regular basis.
  • Seek suggestions from employees and guests, and offer rewards for ideas that get implemented.
  • Celebrate and market key successes
  • denisedantas on 25 Sep 17
     
    This article emphasizes the positive and negative aspects of the hospitality industry adopting to sustainable practices. It recognizes that this industry is in the business of making money, while appoints the importance of doing so conscientiously, respecting the environment. It shows the steps that the organizations should take on its journey to action. I believe that sustainability should be a business imperative and not a lifestyle choice, as the sustained interest among consumers in tourism products and services are continuously increasing. That should be beneficial for the organization, positively affecting the operating revenue.
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  • ruchit0622 on 01 Oct 17
     
    The articles describes, how technology helps a hospitality firm in conserving non renewable resources. It focuses on sustainability of hospitality industry. The article describes one interesting point, educate the employees and the guest, employees and guest are the pillars of any hotel. If they understand the concept of going green, it would be easy for the organization to conserve energy. use of E marketing by the hotels has reduced the use of paper, which mean many trees are being saved from getting cut. Use of recycle bins by the firms makes people aware of the waste which an be recycled should be disposed off separately. The use of tablets in the rooms is another way which the hospitality firms have adapted to go green, it not only saves paper but also gives a new amenity in the rooms.
  • bdolman on 05 Feb 18
     
    The emphasis on sustainability and going green is everywhere, including hospitality and tourism industries. Within the scope of information technology, there are numerous opportunities to becoming greener and more sustainable both in the short and long term. First, using IT responsibly and effectively to reduce energy, water and paper consumption are advantageous and can also be seen as consumer driven. For instance, if a hotel offers a guest the convenience of controlling temperature through their smartphone or using their smartphone as the room key, not only is the hotel becoming greener but also the guest will appreciate these value added features. Instilling technology practices such as Energy Star compliance will lead to less consumption. Additionally, addressing the issue of e waste and creating recycling technologies to reduce environmental waste and impact adds on to the sustainable strategy. Lastly, with the growing environmentally conscious effort, creating marketing strategies to promote green practices improves the company's image, increases awareness on becoming more sustainable, and educates the public on becoming greener. It takes time, as employees need to be trained in order to become aware of environmental impacts (such as printing less paperwork and shutting off a printer when idle), track energy consumption, and instill these behaviors on a day to day basis. According to this article, it was noted that " for many guests, particularly Millennials, environmental stewardship is a key topic that resonates with them. It has become one of the decision-making criteria used to select companies in which they do business, including hotels and resorts". I believe that sustainability and the promotion of green practices is not a fleeting trend, but rather it is a change in mindset in which younger generations appreciate this adopted conscientious value.
  • gabybilk on 26 Sep 19
     
    The article discusses the many ways the IT world is finding new ways to be sustainable in the hospitality industry. Changing the way a hotel runs by introducing e-mails to guest and other companies to reduce the paper flow or allowing guest to do mobile check-ins can reduce a lot of paper waste. Also, having guest use their phones as key cards for their rooms can aid in avoiding wasting and needing to create key cards. By hotels having an energy saving system, they reduce electrical waste by having computers on low power consumption mode. One main thing the article mentioned that I personally see a lot of hotels doing is digital advertising. Instead of relying on paper advertisement, hotels rely heavily on ads on social medias, facebook, google, and third party vendors.
  • natyangel on 30 Sep 19
     
    This article discusses the IT green movement that has been in action since the rise of technology and ways on how IT can go green. Some opportunities in the green IT movement include the following: - Using IT responsibly and effectively to reduce water, energy, and paper consumption. This gives IT teams to take advantage of a few technical enhancements within their hotels to provide key cards available on smart phones, email to reduce paper, and digital signage. - Deploying effective technology practices such as Energy Star compliance to shut down computers automatically after periods of inactivity and server virtualization. This would mean for everything to be on one common server, and companies can save money on computer hardware and power consumption. - Tackling e-waste and deploying recycling technologies to reduce environmental waste and impacts. This could be implementing by introducing a safe recycling system for used hardware. - Digital marketing practices. This could be like using digital media to save money or using social media to encourage guests about the green practices that the hotel is implementing. - Marketing strategies to report and promote green practices. This could be having the business properly use marketing strategies to target these environmentally conscious market and find ways to promote green practices to this market segment. These are all very effective ways for IT teams to go green within their hospitality businesses. These green IT projects will need approval from top management and investment in time and resources.
hankunli

The Technology That Can Make Events Possible in a Pandemic - 0 views

www.eventmanagerblog.com/coronavirus-possible-events

shared by hankunli on 23 Jul 20 - No Cached
  • The future is surely small outside of virtual events. While smaller events have a more substantial chance of happening, how soon may depend on a number of technologies that will directly impact the event feasibility.
  • Devising the safety logistics for groups of 50 to 100 people should be the immediate goal.
  • Digital tracking has been demonstrated to be one of the most effective ways
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  • The one biotechnology we should all keep an eye on is the development of a vaccine.
  • everybody seems to be in agreement that a vaccine is the only definite way out of the crisis.
  • These purifiers, the press release reads, use a combination of technologies such as UVC lamps to deliver a virus free environment.
  • Technology that provides the ability to scan attendees upon entering the venue will become the norm at airports and event venues.
  • Event professionals will either need to select venues offering thermal scanning or bring their own provider on site. This could even become an opportunity for functional sponsorship as scanners become the norm going forward.
  • Technology offering digital signage is already present at venues and can be implemented via dedicated apps.
  • hankunli on 23 Jul 20
     
    During a pandemic when access to on-site events are limited, this article on Skift offered possible solutions to larger gatherings and events. Technologies like tracking will be useful, as well as medical solutions. Using purifiers, doing thermal scanning and digital signage on-site are also possible ways for events. To avoid contact in an event, using apps is also a good solution to deliver the necessary information. Clever, informed, and creative event professionals will be able to leverage current technology to deal with the changes and make events happen.
blope130

hospitality/tourism telecommunications - Search - 0 views

www.bing.com/search

shared by blope130 on 18 Jan 23 - No Cached
  • blope130 on 18 Jan 23
     
    Technology can be found at almost every tourism destination from the moment you get to the airport to getting into your hotel room without passing the front desk. The pandemic played a huge role in this overnight chance in the industry. While logistical challenges have become a part of daily life for hospitality management, communications technology such as wayfinding and digital signage can be leveraged to both maintain public safety and keeping people safe.
pjohn091

Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 1 views

www.hospitalitynet.org/...4050985.html

hotel industry

shared by pjohn091 on 18 Feb 18 - No Cached
  • ction via the guests' mobile devices-only now, it won't be by dialing a number or sending a text message.
  • intera
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers
  • ...15 more annotations...
    • Henrique Rodrigues
      Henrique Rodrigues on 08 Apr 18
       
      The following article analyzes the relationship of mobile proximity marketing in the hotel industry and how it is very innovative in shaping different ways to interact with hotel guests and to drive revenues. Many things have changed in the last 10 years in the advertising and marketing industry as mobile devices became more of a pocket computer. Different technologies have been developed to use the full interaction possible with the customers and marketing had to be quick to make its own changes. The inception of proximity marketing allow the companies to be more effective and develop an interactive engagement. By changing the methods of communication, marketing can deliver and offer more information than it could ever be done before. One of the main ideas behind is to entice the customers and offer them exclusivity, giving the guests what they want. In exchange, hotels get to retain more loyal customers and also gain data and statistics that will help the hotel to stay relevant at all times. At the end of the day, the main goal is increasing customer engagement, exclusivity and interaction. So far it has been working just fine.
  • hoteliers can also measure the response of their advertisements, and advertising messages can be tailored based on the hotel or advertising partner's needs in real-time
  • this interactive marketing engagement is the marriage of digital and mobile marketing used to deliver content to guests' mobile devices in a contextually relevant environment
  • The messages are automatically delivered to the guest's cell phone whenever they approach a certain distance (from 3 to 300 feet) of the TV in their room, or any digital signage in the hotel property,
  • Proximity marketing has tremendous revenue-producing potential, allowing hotels to deepen their connection with guests, encourage more loyalty and greatly improve the customer experience:
  • new opportunity for hoteliers to increase revenues by advertising to a captive audience that craves information and interaction
  • it is clear that the future of hotel marketing is ready to evolve
  • offering hotels and advertisers increased customer engagement, interaction and exclusivity. B
  • y adding proximity marketing into the mix, hoteliers can encourage guests to react to an advertisement immediately, create repeat business, and in turn generate larger ROI for hotel advertisers.
  • allows digital signs to 'talk and interact' with nearby mobile devices, providing mobile users with information and incentives at exactly the time they need them
  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising
  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive "new media",
  • an exclusive offer, rich media, loyalty promotions and incentives and a great deal more.
  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers.
  • Two of the fastest-growing marketing channels today are mobile devices
  • cmelendez24 on 18 Feb 18
     
    This article discusses proximity marketing within the hospitality industry. Proximity marketing is a growing useful tool. Hotels are among those utilizing proximity marketing. As noted in the article and highlighted in yellow, proximity marketing allows the hotel to reach there guest after they check in. Following check in your phone can be used as increased access to the hotel. Proximity marketing is an enhancement which leads to increased innovation. Per the article proximity marketing is one of the most effective advertising tools to become available for hotels. Through proximity marketing messages are transferred to the guest cell phone. The cell phone access has the ability to lead to increased revenue. The hotel and guest can interact in new ways. This form of marketing caters to guest engagement, provides a new method of communication and allows for guests to receive information. Proximity Marketing is an innovative tool that I believe will continue and grow as the years continue.
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  • anonymous on 24 Jul 18
     
    This article serves to illustrate the effectiveness of proximity marketing as it is a way for businesses to carefully curate their messages based on customer interactions and in turn increase revenues through specifically targeted advertising campaigns. This digital marketing technique is designed to boost customer engagement and interaction and will enable the company to gain valuable insights to customer behavior.
  • dstic005 on 10 Nov 18
     
    Discussed are the uses of proximity marketing for the hotel industry. The ability to reach guests while on property and informing them of the services that are available as well offering special pricing and other incentives for returning to the property are all useful tools.
  • jfuen093 on 29 Sep 20
     
    MUST READ! This is a powerful summary of proximity marketing - and how it applies specifically to hotels. The article is rich in statistical data on how many guests use their cell phones, have a cell phone and what the opportunities are for a hotel to use this data. Interesting stat - 98% of guests turn on their TV within 5 minutes of entering their room. What a captive way to reach out to your guests!
  • sarahcarniglia on 06 Apr 22
     
    Proximity marketing allows hoteliers to reach their guest in a more innovative way. When entering a hotel lobby or bar, a push notification can be sent to them advertising the brand. It can also be done in the hotel room via their TV. With an increase in cellphone usage, 91% of Americans will be easily reached electronically.
  • CHARLENE ESCOE BARNETT on 16 May 22
     
    Mobile proximity marketing in my opinion will continue more vigorously in the future . This is a captive audience for the hotel to connect with its guests to upsell , inform , drive business to the brand and its affiliates as well as a great tool for guest retention . Undoubtedly , the cell phone has replaced Ipads and computers in the movement for vacation guests for example . A guest would usually not take their laptops to the pool area but will more often than not , take their cell phone. A popup Ad while walking by the boutique or an outlet can stir emotions to visit or purchase that was never planned.
  • pjohn091 on 12 Jun 22
     
    This article discusses how, using proximity marketing and hotels can deliver relevant content to guests' mobile devices at moments of maximum influence, in a contextually relevant environment. With proximity marketing, hotels can advertise to a captive audience without leaving their property or hotel rooms. Messages can be tailored according to the hotel or advertising partner's needs in real-time.
Qike Chu

Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 3 views

www.eglobaltravelmedia.com.au/...-guests-increase-revenues.html

shared by Qike Chu on 07 Nov 12 - No Cached
  • andexclusivity. 
  • Today, hotels and advertisers have a new tool to reach their guests after they check in: interaction via the guests’ mobile devices—only now, it won’t be by dialing a number or sending a text message. 
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers.
  • ...10 more annotations...
  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers. 
  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising. 
  • Proximity marketing appeals to what guests want, offering hotels and advertisers increased customer engagement, interaction andexclusivity.  By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend. 
  • Changing technologies provide a new way for hotels to interact with guests.
  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive “new media”, it is clear that the future of hotel marketing is ready to evolve.
  • With such an increase in the use of mobile devices, hotels and advertisers are now provided with an interactive and immediate way to connect and engage with their guests.  Research shows that 98% of hotel guests turn on the TV within five minutes of entering their room.  This means that within the first five minutes of checking in, hotels are provided with a captive audience that is primed for information and offers.
  • By the end of 2011, 91% of Americans will own mobile phones, and Smartphone penetration will double.
  • by using wireless Bluetooth® capabilities—95% of mobile phones, including Smartphones are Bluetooth-enabled – to reach guests via their mobile devices, hotels and their advertisers can now offer promotions to guests after check-in, directly onto their mobile phone.
  • Research has shown that proximity marketing increases the response rate of traditional mobile marketing making it more effective: through mobile advertising, over 1.2 billion in digital coupons were issued in 2010 (over 41% growth) and response rates for mobile location-based couponing was 23-33 percent.  By adding proximity marketing into the mix, hoteliers can encourage guests to react to an advertisement immediately, create repeat business, and in turn generate larger ROI for hotel advertisers.
  • Increased interaction engages the customer in a hotels promotion.
  • Yue Li (3011472) on 07 Nov 12
     
    Proximity Marketing is the trend of the marketing sector of the hospitality industry. Based on the statistics, there is a great increase in using proximity marketing recent years. And there are some reasons why hotels choose to use this technology. First, it enables the hotel to reach potential customers and providing electronic forms of advertising. By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend. Second, from the perspective of the hotel, it decrease the advertising cost in terms of decreasing labor cost. It is said that proximity marketing has a tremendous revenue-production potential, and more hotels are engaging in using proximity marketing.
  • Yongjoon Ji on 07 Nov 12
     
    Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. It is now becoming one of the most popular marketing tools in any industry especially in hospitality. Marketing people from hotel industry were looking for new marketing tools past few years. Instead of sending out promotion mails or emails, they need to have better ideas. What they realized is that wish an increase in the use of mobile devices, hotels can communicate and provide better service with guest cell phone. They also realized guests usually watch TV, while they are waiting to be C/I. So hotel is now providing offers while guests are in line. It is a Win-Win situation. The way to find communication is now the key of marketing. Proximity Marketing is a type of eMarketing that will help to communicate with guests with low cost.
  • Qike Chu on 08 Nov 12
     
    According to this article, it said that by the end of 2011, 91% of Americans  owned mobile phones, and Smartphone penetration have been doubled. Obviously, it becomes a trend in hospitality industry nowadays that more and more people use smart phones and tablets. Based on wireless such as bluetooth, it allows hoteliers to interact with customers much easier and more convenient. Proximity marketing is one kind of eMarketing which is very popular in daily life. It is well known that better marketing brings better sales which of course increases revenues of companies. By sending guests nearby informations about promotions and discounts, hotels attract more guests than before. However, too much informations sent to guests will make them sucks and they have no choice to select what they really want. So in my opinion, I think it should be improved.
Yujia Xie

Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 0 views

www.hospitalitynet.org/...4050985.html

hotel proximity marketing mobile guests

shared by Yujia Xie on 26 Mar 13 - No Cached
  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive "new media", it is clear that the future of hotel marketing is ready to evolve.
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers. Not a sign, and not a text-based advertisement, this interactive marketing engagement is the marriage of digital and mobile marketing used to deliver content to guests' mobile devices in a contextually relevant environment - and at moments of maximum influence.
  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers. Proximity marketing provides a new opportunity for hoteliers to increase revenues by advertising to a captive audience that craves information and interaction – all through their mobile devices and without leaving their hotel room or the property.
  • ...3 more annotations...
  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising. Two of the fastest-growing marketing channels today are mobile devices (19.4% growth by 2016), and digital out-of-home (DOOH with 15.2% growth by 2016). By combining these advertising channels, instead of just simply displaying advertisements to guests-hotels can now make a connection, tap guests on the shoulder, and give them something exclusive that entices them to act on the advertisement.
  • Proximity marketing appeals to what guests want, offering hotels and advertisers increased customer engagement, interaction and exclusivity. By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend.
  • Proximity marketing has tremendous revenue-producing potential, allowing hotels to deepen their connection with guests, encourage more loyalty and greatly improve the customer experience: all of these factors combine to make proximity marketing a very effective tool to generate higher ROI for both hotels and their advertisers.
  • Yujia Xie on 26 Mar 13
     
    As this article mentioned, modern hospitality industry has a new approach to reach their guests and build loyal relationship with them. It is clear that marketing continue to evolve in the future. The article introduces the concept of proximity marketing and benefits of it. In my opinion, this style of communication between hotel and guests will be more and more popular and spread over the world rapidly because of its high efficiency and convenient. It provides useful information to customers, and at the same time, company can save costs and create good brand image and build loyalty relationship with their guests.
Marisa Chauvet

nnovative and integrated solutions built for your hospitality operations - 2 views

Whether you run restaurants, operate cinemas or manage a stadium or venue, there are some Hospitality solutions software like NCR that are built specifically to match the demands of the hospitality...

started by Marisa Chauvet on 24 May 13 no follow-up yet
Sasha Bravo

'Greenest' Super Bowl Offsets 3.8m Pounds CO2 · Environmental Management & En... - 0 views

www.environmentalleader.com/...r-bowl-offsets-3-8m-pounds-co2

shared by Sasha Bravo on 07 Feb 13 - No Cached
  • “greenest” Super Bowl in the game’s history, the New Orleans Host Committee says it will donate carbon credits to offset some 3.8 million pounds of CO2 emissions, among other sustainability initiatives.
  • In addition to offsetting the Super Bowl’s energy impact, all major venues offered recycling, and the Host Committee teamed up with the Green Project and Repurposing NOLA to reclaim Super Bowl banners, displays, signage and other promotional items, which will be manufactured into tote bags
  • wallets, shower curtains and other souvenir items.
  • ...6 more annotations...
  • The Super Bowl offered free bike valet parking services through a partnership with Entergy, Bike Easy and the Downtown Development District. Additionally, these groups offered a bike share pilot program during Super Bowl week, with bike checkouts at several downtown locations.
  • As of January 11, NFL fans had pledged CO2 reductions totaling more than 21 million pounds of avoided greenhouse gasses
  • In other efforts to “green” the surrounding community, the New Orleans Host Committee teamed up with Hike for KaTreena on an urban forestry initiative to plant or give away 7,000 trees, exceeding the previous Super Bowl record set in Dallas by 2,000 trees.
  • The San Francisco 49ers
  • announced in late January that they have partnered with the Santa Clara Stadium Authority and NRG Energy to help the team’s new facility become the first professional football stadium to open with LEED certification
  • and the first zero-energy sports venue in California,
  • Sasha Bravo on 07 Feb 13
     
    this is a good article that goes over some trend changes in events, such as the Super Bowl, with regards to green initiatives. the Super Bowl committee developed a list of programs to make the event more sustainable; donating carbon credits, recycling, free bike programs, and more. I specially found it interesting that they recycled all the promotional material by collecting it and making it into other consumer products such as bags and wallets. I've always wondered why events as big as this one dont have recycling programs for the incredible amounts of wasted promotional items. When you think about it, not only does this help reduce waste but also helps generate some revenue from the products that are eventually sold. The article also shows that this trend seems to be happening at all levels from the committees, to the teams, and even the consumers! 
Bing Kwok

Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 0 views

www.hospitalitynet.org/...4050985.html

Hospitality technology mobile

shared by Bing Kwok on 09 Apr 12 - No Cached
  • Dhaval Khakhar on 09 Apr 12
     
    This article talks about the new tool for the hotels to reach out to their customers, an interaction with their guests only through mobile phones. and this shows that the future of hotel marketing is going to evolve even further. One of the reasons why this would be helpful is because of the way everyone communicates today. of all the mobile phones used today, 95% of them have bluetooth, and another interesting statistics is that 98% of guests switch on the television within five minutes of entering their room. hotels customers are primed for information and offers. Proximity marketing enables guest engagement, it offers what the guests want the most. This type of marketing has a tremendous potential of generating revenue, by establishing stronger roots of connection with their customers. So basically it provides instant connection, manage campaigns and transactions in real time, advertise smarter, no delivery fee and no privacy issues. all this along with growing customer acceptance of location based services will open new opportunities for the for proximity marketing, not only for hospitality but for others too.
  • Bing Kwok on 02 Oct 13
     
    Changing technologies provide a new way for hotels to interact with guests. Increased interaction engages the customer in a hotels promotion. Exclusivity generates interest and repeat business, and instant measurement gives hoteliers capabilities traditional advertising never could alone - instant customization and measurable reaction at no cost. With technology that allows digital signs to 'talk and interact' with nearby mobile devices, providing mobile users with information and incentives at exactly the time they need them, hotels and advertisers can transform their in-room TV and digital signage into interactive consumer touchpoints. The result is a true consumer interaction, which evolves in real-time. Hotels can deliver branded content to guests within a certain location. Proximity marketing has tremendous revenue-producing potential, allowing hotels to deepen their connection with guests, encourage more loyalty and greatly improve the customer experience: all of these factors combine to make proximity marketing a very effective tool to generate higher ROI for both hotels and their advertisers.
Ruoxi Wang

The Technology You Need in Today's Meeting Industry | UniFocus - 0 views

www.unifocus.com/...day%E2%80%99s-meeting-industry

technology meeting industry

shared by Ruoxi Wang on 07 Nov 13 - No Cached
  • According to "The Economic Significance of Meetings to the U.S. Economy", the first of its kind quantitative research-based analysis on the subject, meetings and conventions support over 1.7 million jobs throughout the U.S. alone. The 1.8 million recorded meetings and conventions held throughout the country in 2011 directly contributed an excess of $106 billion dollars to the Gross Domestic Product with all indicators pointing towards industry growth between 2012 -2020. In essence, meetings mean business…..Big Business!
  • When asked how planners prefer to communicate with their venue partners, the overwhelming response was: electronically (laptops, tablets and smartphones).
  • Planners’ opinions of the technology most important to them for choosing a meeting/event venue in 2013 yielded the following results: High Speed Wi-Fi accessibility Web Conferencing Video Conferencing Although not as important as the above, planners also indicated that the following technologies were also of importance depending on the nature of the meeting/event: Virtual Meeting Environments Portable Audio/Visual Electronic Way-Finding Signage
  • ...2 more annotations...
  • With 83% of meeting planners agreeing that video conferencing is poised to become a must have for venues over the next 2 to 3 years, the question that arises is, “how will meetings/events be evolving in the near future?” Recognizing that the majority of planners do not believe that technological advancements are likely to reduce the need for in-person meetings, if the attitudes of meeting planners’ technological demands persist, and hotels/venues embrace higher technology, they can stay ahead of the curve.
  • It is safe to say that in today’s ever growing International Meeting and Convention Industry, venues that continue to advance their technological assets will continue to enjoy a competitive advantage over those that go without. Yet, those venues that proactively integrate their technologies with their positioning and pricing strategies will be best set to see their competitive advantages continually sustained.
  • Ruoxi Wang on 07 Nov 13
     
    Meeting industry is fast growing industry in nowadays. It can generate a lot of revenues and provide a large amount of job opportunities for the nation. And the trend of this industry is technology based. Meeting planers and suppliers prefer electronically communication. And video conference is becoming more and more popular. It is safe to say that in today' meeting and convention industry, venues that continues to advance their technological assets will continue to enjoy a competitive advantages over those that go without.
knare002

Hawaii's long and winding road to sustainable tourism | GreenBiz - 0 views

www.greenbiz.com/...nding-road-sustainable-tourism

shared by knare002 on 19 May 19 - No Cached
  • "The entire travel and tourism industry is going to rely on being sustainable," Foster said during a plenary conversation at VERGE Hawaii. "Being sustainable economically, ensuring that local communities benefit and being sustainable environmentally."
  • The Hawaii Tourism Authority (HTA) already publishes monthly figures about occupancy, visits to parks and attractions, and other metrics. Nishizaki asked: Why not start sharing data about the carbon footprint, water usage, energy efficiency or local procurement strategies of hotels, resorts and rental car companies? Hotel property managers and local residents should be far more aware of these figures, he argued. This could be accomplished by displaying metrics on signage in hotel lobbies or at public attractions, for example.
  • Tourism is Hawaii’s biggest industry: more than 9.4 million people visited the islands in 2017, generating $16.8 billion in spending, according to HTA data. "The economy of this place is completely dependent on being a place that is welcoming and in demand by tourists," observed Hawaiian Airlines CEO Peter Ingram.
  • ...1 more annotation...
  • And in April, Hawaiian Airlines began a collaboration with Raw Elements, which makes sunscreen specially formulated to not damage coral reefs. The chemicals oxybenzone and octinoxate, which show up in most of the world’s leading sun protection products, are toxic to many corals. Hawaii has banned those ingredients starting in 2021, and Hawaiian Airlines is showing in-flight educational videos meant to highlight this issue with would-be snorkelers, swimmers and scuba divers.
  • knare002 on 19 May 19
     
    The article reports the state of Hawaii's hospitality and tourism industry is beginning to become more aware of how going green initiatives will effect the economy in a positive way. A management member of a consulting firm stated the efforts the hospitality and tourism industry need to be known to the community, guest and the staff of the hotels. He feels the research, figures and strategies need to be posted so everyone understands their role in the advancement of the states main industry's desire to become more sustainable. Hawaiian Airlines along with various hotels are reducing waste and sourcing more local items with in their outlets.
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