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Carolina Villa

Future Of Ecommerce Article - Internet & E Commerce Ecommerce Articles - 1 views

www.1888articles.com/ture-of-ecommerce-0100758.html

ecommerce

shared by Carolina Villa on 04 Feb 12 - No Cached
  • Future of ecommerce
  • Ecommerce commonly known as (electronic marketing) e-commerce or Ecommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.
  • TechnologyTechnology is the most important factor in Ecommerce rapid growth
  • ...8 more annotations...
  • Ecommerce was totally dependent on computer technology just a decade ago, but not now. Mobile phones and handheld PCs can access internet just like PCs do.
  • EasinessAnother major factor is easiness.
  • Competition between Ecommerce (online sellers) is so great that you could order anything with same day delivery option.
  • Price FactorPrice is another factor you can compare prices with rest of the world
  • Safety / GuaranteeAlmost every online seller provides safe product delivery guarantee.
  • Online Gift ShopsOnline gift shops are one of the best domains of Ecommerce.
  • You can book gifts like flowers, cakes, perfumes, stuffed toys, mobile phones etc and send it to your loved ones in anywhere in the world.
  • With time Ecommerce graph will keep inclining as it exploits the nature of human psychology like comfort ness, easiness and tension free shopping.
  • Carolina Villa on 04 Feb 12
     
    E-commerce is based on the process of buying and selling products or services on the internet or other computer networks. Ecommerce rapid growth in these last years can be accounted to very important key factors, such as: Technology, thanks to this important factor now computers are not the only way for ecommerce, you can also use mobil phones and handheld PCs to make any transaction. Easiness, is another important factor, thanks to it you can order anything with the same day delivery option. Price factor, with ths option you can compare prices with the rest of the world so you can decide which is more convenient for you. Safety/Guarantee, online sellers provide safe product delivery guarantee. Online Gift Shops, you can book gifts like flowers, cakes, perfumes, stuffed toys, etc. and send it to your loved ones anywhere in the world. Thanks to their focus on comfort ness, easiness and tension free shopping ecommerce will keep going further and improving their sales.
  • Wei Ding on 04 Feb 12
     
    Yea, I agree with you. Ecommerce proved its significant based on the fact where time is important. In the commercial markets, time plays an extremely important role to both the business and consumers. From the business perspective, with less time spent during each transaction, more transaction can be achieved on the same day. As for the consumer, they will save up more time during their transaction.
Yawen Zheng

What eCommerce Website Owners Need to Succeed in 2013The Online Shopping Experience Sho... - 0 views

news.yahoo.com/ping-experience-220035611.html

eCommerce

shared by Yawen Zheng on 01 Feb 13 - No Cached
  • The eCommerce world is undergoing significant changes and consumers have higher expectations. Because of this if eCommerce websites are going to be successful they need to adapt to the new realities of the market. Izzonet CEO, Tallya Rabinovich, offers guidance for both existing and aspiring online sellers.
  • However, as those numbers continue to increase, overall customer satisfaction with online shopping experiences seem to be on the decline. Recent surveys have shown a general downward trend in satisfaction over the past few years, something that appears to be the result of increased customer expectations. “In the past retailers thought it was enough to simply have an online store, but times have changed,” says Tallya Rabinovich.
  • When asked what eCommerce websites need to succeed in 2013 and beyond, Tallya offered a few useful tips. “First, it is important that eCommerce store owners are not only looking at next year, but also looking 5-10 years down the line. Keep abreast of events and developments in both the technology and business sectors so that your site can continually grow and adapt. Second, my observations show that the one thing that customers want more than anything else is personalization. As much as customers appreciate the convenience and lower prices of online shopping, they sometimes miss the personal experience of a brick and mortar store. To overcome this, make sure your online store is as personal and interactive as possible. This means have a good “contact us” page that makes you seem accessible, and, even better, have a live chat option to show your customers that there is a real person who is there for them.
  • Yawen Zheng on 01 Feb 13
     
    The ecommerce will face a big chenge in the future, compony want do ecommerce business and some existing ecommerce business need to fit the markting chenge. In the past, the ecommrce can help company extending volume growth and buring a lot of new cuntomer, that is the traditional cannot mach,but now the market is changing step by step. More and more companies using ecomerce and people can compare them easily. The customer requirement is chenged from the needs of the product to looking for a good experience. For the future, company need to build impeccable ecommerce and focus on service sucj as after sales support.
Yue Li (3011472)

Top 2012 Ecommerce Trend: Retailers Need to Move to Mobile - 0 views

www.ecommerce-guide.com/...ers-Need-to-Move-to-Mobile.htm

ecommerce

shared by Yue Li (3011472) on 12 Sep 12 - No Cached
  • Mayan prophecies aside, 2012 is all about mobile customers. If you're not mobile, you're simply not competitive. And your ecommerce business will suffer as you lose sales to competitors who provide a good shopping experience on mobile devices.
  • The biggest game-changing trend we've seen in technology is the growing usage of mobile devices, such as smartphones and tablets, and how consumers use them for ecommerce.
  • "We have seen an explosion in traffic coming from smartphones. We've seen an even bigger explosion in the rate of orders coming from tablets," said Buzzeo.
  • ...2 more annotations...
  • "We see this as a cultural shift
  • Mobile retail sites have two considerations: smartphones and tablets. The biggest difference between using ecommerce sites on a mobile phone and on a computer is the reduced screen size and the limited capabilities of mobile device browsers.
  • Yue Li (3011472) on 12 Sep 12
     
    The new trend of ecommerce in 2012 is to move to mobile. Based on the research, customers who are doing online mobile businesses have increased fast during recent years, and it is anticipated that the number of customers doing mobile ecommerce will continue to increase in the future, therefore, many online retailors turn to move their businesses to mobiles. There are some reasons why online retailers need to move to mobile. First, there is a growing usage of mobile devices, such as smart phones and tablets. 30 percent of tablet owners have used their devices to shop online, and 25 of smart phone owners have used their phones to do the same. Second: Mobile is convenience. Mobile-users can do online shopping at anywhere without a heavy laptop or a computer. However, there are some challenges. Smartphone has a reduced screen size and the limited capability of mobile device browsers. Online retailers need to supply their websites in a smartphone-friendly version. And for the tablets, a technology called Flash is not supported by all tablets. These changes can arise some costs for the retailer. In a word, it is a time to go mobile, online retailors need to realize this"cultural shift" and take action or they will get left behind. In my own opinion, I still prefer to use computer to do online shopping, because it is more secure and reliable. However, if the mobile ecommerce become mature, I will not reject to try to use it to do online shopping.
snesbeth

5 Future Ecommerce Trends of 2019 - Ecommerce Platforms - 0 views

ecommerce-platforms.com/...uture-ecommerce-trends-of-2019

ecommerce amazon online business

shared by snesbeth on 16 Sep 19 - No Cached
  • Companies embracing ecommerce marketing strategies are experiencing rapid growth.
  • ecommerce is replacing the need for in-store retail experiences.
  • Using personal online data
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  • search queries, page visits, and purchase history, brands transform their online stores
  • consumers spend 48% more when their experience is personalized.
  • login to your Amazon account
  • recommended products based on your past purchases, ads tailored to your search history, and marketing copy speaking directly to you.
  • best serve the customer’s needs and interests.
  • showed 57 percent of online shoppers are comfortable with providing personal information to a brand, as long as it directly benefits their shopping experience.
  • robots will invade ecommerce stores. Well, robots such as chatbots and artificial intelligence (AI) designed to enhance a customer’s overall shopping experience.
  • chatbots can fulfill a number of customer service needs, from answering questions about a product to discussing a complaint.
  • even been projected that B2B ecommerce sales will increase worldwide to $6.6 trillion by 2020.
  • today’s technology lets us use virtual reality, 3D imaging, augmented reality, and more to interact with a product from the comfort of our laptop or smartphone.
  • cheesy infomercial has transformed into an immersive, 360-degree online shopping experience.
  • no technology can truly replace every detail of an in-store experience.
  • These brands open retail stores with less square footage and employees, but a more personalized and interactive in-store visit.
  • companies are creating ecommerce experiences within a retail store via digital kiosks.
  • snesbeth on 16 Sep 19
     
    This article was mainly about the growth of ecommerce businesses due to the fact that the world is changing into a more technological environment. It stated five trends that would begin to show up more as time goes on such as interactive chatbots on store websites to help with customer complaints and even answer questions about products. It also stated that physical stores are going bankrupt but will try to accommodate with the change by providing smaller and more intimate customer service experiences in store because even though the internet is great it still does not provide the entire customer service experience for customers most of the time.
zihanwang

4 ways ecommerce is impacting the hospitality industry - Insights - 0 views

insights.ehotelier.com/...cting-the-hospitality-industry

ecommerce hospitality industry ways insights

shared by zihanwang on 11 Sep 19 - No Cached
  • The ecommerce explosion has impacted the way business is done online
  • Enhanced customer service, automated marketing, customer-specific advertising
  • four ways ecommerce is impacting the hospitality industry
  • ...10 more annotations...
  • A personalized service tailored to the customer
  • Virtual reality brings the experience to the customer
  • Tapping into an increasingly international market using data
  • Retargeting to chase up lost sales
  • Virtual and augmented reality is fast becoming a normal part of everyday life, most noticeably in ecommerce.
  • Many hotels now let customers take a virtual tour of their building right there on the hotel’s website. The Thai hotel and resort chain Amari, for example, offers virtual tours of all its premises, including 360° panoramic views of its lobbies, exterior, and hotel rooms.
  • By analyzing weather reports, local events schedules and more, Marriott is able to forecast demand and calculate the value of individual rooms during busy — and not so busy — periods of the season.
  • Ecommerce has blown the international market wide open.
  • It’s important for hospitality brands to stay ahead when anticipating customer needs, and personalization is an important method of doing so.
  • Another way ecommerce is impacting the hospitality industry is through the normalization of sophisticated tracking and retargeting.
  • edagt001 on 11 Sep 19
     
    This article talks about how ecommerce has impacted the way business is done online within the hospotality industry with enhanced customer service, automated marketing, customer-specific advertising.
  • ...4 more comments...
  • demax85 on 16 Sep 19
     
    This age of technology has become so powerful that it is used widely for travel. Consumers are looking for a personal experience, not something that is meant for everyone. eCommerce has evolved and made it very easy for retailers to obtain customer information. With that information they are able to customized ads for you based on your searches. Virtual reality is also a new way for consumers to be able to see if an item good for their home. It allows you to get a feel of the product before using. Hotels allow the opportunity for guests to get a feel of the hotel before going.
  • msbode on 22 Jan 20
     
    In this article, the author gave a bird's eye view of how the hospitality industry in 2019 was impacted by e-commerce in 4 ways. Firstly, e-commerce focused on the individual to foster greater engagement and boost sales by creating a personalized experience for each guest, based on the data gathered on them. Secondly, through the adoption of virtual and augmented reality, e-commerce was able to allow customers to experience their products before purchase. Thirdly, e-commerce has given hospitality businesses, global access to clients that a brick and mortar business could not facilitate. Lastly, e-commerce has given hospitality businesses the ability to recapture lost sales, from potential customers who may have left their sites before purchasing.
  • edagt001 on 27 Jan 20
     
    This article is about ways in ecormmerce has an impact on the hospitality industry.
  • Taj Buckley on 03 Feb 20
     
    Virtual reality is becoming a normal part of everyday life in eCommerce. Most hotels now let customers take a virtual tour of their building before they book a stay at the property. E-commerce has blown the international market wide open for consumers that were previously out-of-bounds.
  • patrick021 on 28 May 20
     
    As the hospitality industry continue to grow we should urge to monitor the current trends of consumer needs. Anticipation of what they may look for such as discount codes and personalized experiences are big pluses when it comes to satisfaction. An additional feature that customers are now being attached to is the virtual trend of placing furniture or items that you may purchase online in space of your home to see if it fits your look.
  • zihanwang on 29 Jul 20
     
    This article introduce four ways that E-commerce impact on hospitality industry. Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. In Hospitality and Tourism industry, hardware, software, information management, and telecommunications systems have allowed for the processing and information flow amongst organizations. We consider the importance of the trend of Information Technology by implementing an effective IT system for advertising, distribution, encouragement and co-ordination of the industry. It is important that Hotel Industry take the lead of the emerging technologies to improve management abilities and develop business plans focusing on the most efficient income of delivering value added products to clients.
Sherine Mattison

What is Ecommerce? - 0 views

www.networksolutions.com/...what-is-ecommerce

shared by Sherine Mattison on 15 Sep 12 - No Cached
  • Electronic commerce or ecommerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge. Ecommerce allows consumers to electronically exchange goods and services with no barriers of time or distance. Electronic commerce has expanded rapidly over the past five years and is predicted to continue at this rate, or even accelerate. In the near future the boundaries between "conventional" and "electronic" commerce will become increasingly blurred as more and more businesses move sections of their operations onto the Internet.
  • Sherine Mattison on 15 Sep 12
     
    "Electronic commerce or ecommerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the internet." This type of commerce includes various types of businesses exchanging goods and services. It is now one of the most important aspect of the internet available to consumers. "Ecommerce allows consumers to electronically exchange goods and services with no barriers of time or distance." As ecommerce expands and continue to grow more and more businesses will adapt to this kind of commerce to reach a wider global market. Consumers or other businesses too will be able to access the goods and services that they would not be able to use in the conventional means of commerce. With proper implementation and monitoring ecommerce would be a faster, cheaper and not to mention more convenient kind of trading goods and services. This will eventually have a greater competitive advantage over more traditional type of commerce
kelseybarton

Why ecommerce should inspire your hospitality customer experience - Insights - 3 views

insights.ehotelier.com/...ospitality-customer-experience

ecommerce hospitality

shared by kelseybarton on 11 Sep 20 - No Cached
  • In hospitality, guest experience is everything.
  • while ecommerce and hospitality are somewhat removed from each other, their delivery of customer experience is two sides of the same coin.
  • AI chatbots like BotXO can resolve a staggering number of complex customer service issues. Complaints, order queries, product information, and more can all be resolved without a customer support team member ever needing to get involved.
  • ...10 more annotations...
  • A web-based chatbot can provide prospective guests with up-to-date booking information, advice on local amenities, estimated prices, and so on.
  • Content is the lifeblood of ecommerce businesses
  • A strong content marketing strategy transforms your hotel website into a go-to hub for guests to help them research, prepare, and plan their trip. Consequently, you provide an expansive customer experience that caters to all your guests’ needs in a single space.
  • A frequent criticism that holidaymakers have about booking hotels online is that the booking system itself is confusing. Too many options, contradictory choices, an arduous process make for such a taxing experience that the traveler needs another holiday to get over it.
  • The best ecommerce websites are those that provide a streamlined checkout with a simple, linear process and as few choices as possible. Keep your booking process as bare as possible.
  • Social media is a core component of strong customer experience. It’s rapid, conversational, and works on platforms where your guests are active most, communicating to your target audience with speed and personality.
  • building a personal rapport between the brand and the customer.
  • social media serves as a crucial stepping stone towards offline customer experience. The interactions you have with your customers online serve as an incentive to book with you, and form another facet of your brand personality.
  • Social media is customer service, digitized.
  • Customer experience is many different things to industries. But inspiration can be found everywhere if you look, and ecommerce is no different.
  • kelseybarton on 11 Sep 20
     
    (Part 1 of 2) This eInsights article reminds us how important exceeding guest expectations can be in making a guest's stay memorable. Both hospitality and ecommerce need to be able to deliver exceptional guests service, and we are in a society now where that is very much possible. The article goes into detail about how automated service can improve a guest's experience. It suggests that AI play more of an active role in the industry, as AI has created things such as chatbots that can resolve problems and provide efficient service. eInsights continued the discussion by expressing that, "Content is the lifeblood of ecommerce businesses." Content is something that, if utilized properly, can strengthen customer-brand relationships. Tools such as blogs or hotel websites can be used to communicate unique information to guests and then guests can use the tools to create their entire trip seamlessly. It is much better for hotels to keep their websites and navigation channels simple. Guests expects a quick experience and "a streamlined checkout with a simple, linear process and as few choices as possible." Guests are already overwhelmed with the hustle and bustle of their daily lives, so they do not want vacation planning to be complicated as well.
  • kelseybarton on 11 Sep 20
     
    (Part 2 of 2) The final point that the articled discussed was about the importance of social media and how it can make for an even better guest stay. We are in a world where we can learn all about a guest's needs or preferences and can communicate with them before they ever step through the lobby doors. Being in the hospitality industry, we get to take this one step further and actually have the human element as part of the scenario as well. Online social interactions are "a valuable touchpoint between you and your customers, one that delivers a breadth of benefits for customer experience." When we utilize these properly, we can make an enhanced, enjoyable guest experience. Ecommerce and the hospitality industry work hand-in-hand to create a unique, memorable guest experience each and every stay.
patrick021

E-Commerce Innovations With Applications for Hospitality - 0 views

www.duettocloud.com/...h-applications-for-hospitality

Hospitality travel mobile tech software

shared by patrick021 on 10 Sep 18 - No Cached
  • With a variety of online visitor tracking tools out there, hotels and similar businesses can monitor individual customers when they visit their site, and tailor their offers and recommendations based on their behavior.
  • Almost every industry has their buyer personas, and the hospitality industry is no different. You’ve got your once-a-year family travelers, your regular businesspeople, and so on. Once these buyer personas are created, hotels and casinos can tailor their marketing efforts to reach one
  • the traveler’s journey is complicated, and can very from person to person. It means that there is much more competition online, and hospitality industries have to compete to get shoppers’ attention
  • ...17 more annotations...
  • One such avenue is through retargeting. This is the process whereby shoppers who have visited a website are displayed adverts for that site even after navigating away from it. It can also be employed when a shopper adds a product or service to their cart, but then abandons it before paying.
  • With recent advances in 360-degree photography, hotel websites can now offer virtual tours of their rooms and venues. This lets any potential customers to see first-hand (almost) where they will be staying before booking.
  • one of the most simple tactics is to use ticker counters to denote how many rooms are available for certain dates, with the number steadily decreasing as they get snapped up. Urgency is a powerful motivator of action, and a countdown is perfect for conveying that.
  • As ecommerce grows ever more popular, online businesses are given more and more options to capitalize on psychological triggers to turn potential customers into sales. There are a number of these available out there, from storytelling, to building a sense of community.
  • Ecommerce is also a great medium for utilizing social proof. This is the leveraging of user-generated reviews and testimonials to convince dithering customers to commit to a purchase. By sharing customer sentiment in emails or on websites at the point of sale, brands can head off any concerns that shoppers might have with authentic testimonials.
  • The arrival of ecommerce has transformed the way thousands of industries do business
  • From retail and finance to construction and agriculture, more and more businesses are embracing the ecommerce boom
  • Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates
  • Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates.
  • Improved customer experience, targeted advertising, streamlined marketing processes — the benefits for brands are almost endless.
  • commerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates
  • Today’s consumers are increasingly demanding a more personalized service in their ecommerce experience.
  • London’s Strand Palace Hotel offers their guests such an experience, with the option of navigating through their restaurant, cafe, lounge, gym and more, all without ever even setting foot in the hotel.
  • VR is already being experimented with by a number of big-name brands.
  • Another innovation offered by ecommerce is selling to segmented buyer personas. These are imagined creations of your most common types of customer, built on consumer data that takes into account how and why they shop with you.
  • This is a useful technique employed by a number of online stores.
  • allowing them to target anyone who abandoned their cart before paying by displaying relevant ads and sending emails with special offers and discounts. By ‘chasing’ consumers as they browse the web, online businesses can ensure that they follow up on any missed sales.
  • kgall030 on 10 Sep 18
     
    This article provides a detailed account of the variety of ways that E-Commerce can be used within the hospitality industry. With the advent of the Internet and new and improved technology, it has become much more imperative for companies to remain competitive in this space. From VR to targeting, as well as online tracking, there are a variety of tools that hospitality firms can employ to attract customers via the Internet. As the Internet is the primary resource that people utilize to shop for hospitality products such as hotel rooms, airfare, etc... it is incredibly important for companies to remain on the cutting edge in regards to their marketing online and attracting and retaining customers.
  • ...3 more comments...
  • alexaperez14 on 11 Sep 19
     
    This article talks about how e commerce is opening up new roads for organizations everywhere throughout the world for many different industries. The hospitality industry has a ton to pick up from embracing new technology and web based innovations such as e commerce. By utilizing such technology, this has helped hotels offer virtual tours, generate more reviews, and create more online businesses by marketing experiences. As applications such as TripAdvisor, Amazon, Expedia and many many more, these have created a more personalized hotel shopping experience and has aided in tracking a traveler's booking journey.
  • gaston326 on 11 Sep 19
     
    E-commerce as a standalone concept is one that has revolutionized all business done throughout the world. However, when it comes to hospitality, it becomes more and more intricate. Innovations within the scope of the hospitality industry have made it very easy to track a potential guest and lead them to our resort/hotel/theme park/restaurant, etc. If a guest is looking for a romantic getaway repeatedly on our site, then we can better tailor a search for them so they can enjoy quality time with each other. This is done through the use of what are called cookies. Cookies are small files that are saved on your browser when you first start searching on any given site. These files allow companies to use target marketing and aim at you, knowing what you like. Another great way that e-commerce has evolved for us here in the hospitality industry is that we can now offer our guests virtual reality tours of our rooms and commodities from the comfort of home. This allows us to show off our properties while the guests decide without having to make the trip beforehand.
  • edagt001 on 19 Sep 19
     
    Applications today has made the hospotality industry florish. It has given the industry several opportunities such as a better hotel shopping experience, selling to buyer personas, tracking buyer history, and virtual reality tour of the hotel.
  • jeanique13 on 28 May 20
     
    The hospitality industry is faced with numerous responsibilities when it come to the satisfaction of guest. with the tremendous acts of growth within trends it is often difficult for vendors to keep up with the trends. some of the new trends that are being introduced include personalized features which is playing a major role today. Another major trend is now called virtual reality. I think this trend is a great addition to the industry because it allows customers to virtually place the item in their home to see if it fits their style. Also with the pandemic situations with can help with the idea of social distancing .
  • patrick021 on 29 May 20
     
    The innovations of e-commerce with application in hospitality is becoming a growth trend for this industry. Many more guests are interested in the experience of personalized attractions and the creativity of what brands has to offer. Many merchants are creating a tool that allows the software to remind shopper/guest about what left in the carts to reduce the number of missed sales.
anonymous

17 Things You Didn't Know About Ecommerce - 0 views

mashable.com/...ecommerce-statistics

shared by anonymous on 10 Sep 15 - No Cached
  • 17 Things You Didn't Know About Ecommerce
  • Online shoppers can buy cars, clothes and millions of other things with the click of a button and figurative swipe of a credit card. In fact, U.S. consumers spend $1,200-$1,300 per year online, but that number will increase by 44%, to $1,738, by 2016. In that year, ecommerce sales are expected to hit $327 billion.
  • 1. By connecting a modified domestic television with a phone line, Michael Aldrich invented online shopping in 1979.
  • ...8 more annotations...
  • 2. Although Amazon launched in 1995, the first yearly profit wasn't until 2003, and as of June 2012, the average order value was $47.31.
  • 4. Netflix wasn't the first online DVD subscription service — Blockbuster announced Blockbuster.com in 2004, but it's unclear whether services such as Netflix and Redbox led to its ultimate bankruptcy.
  • 6. Zappos' referrals from social media per order yield $0.75 from Pinterest, $2.08 from Facebook and $33.66 from Twitter.
  • 7. Approximately 46% of online users count on social media when making a purchase decision
  • 9. In 2010, Groupon turned down Google's $6 billion offer and became an IPO the following year.
  • 11. India is home to the fastest growing ecommerce market, and France is home to the slowest ecommerce growth.
  • From 2011 to 2016, 15% more people will shop online, taking the number to 192 million in the U.S.
  • 17. Analysts say that an explosion in the mobile payments market is just around the corner.
  • anonymous on 10 Sep 15
     
    Dear friends, i thought that this might be interesting for you to know. Did you know that our favorite Netflix wasn't the first online DVD subscription service? It was a Blockbuster . com :) And the fact that people will mostly shop online? 192 million in the USA! (I' honestly like shopping outside, so this way i can smell, touch, and try; although eBay is doing pretty good job by selling cheap Chinese stuff and having a free shipping. You can not even return the package , because it's 3 times more expensive to return than the original cost! ) What do you think? Thanks
Hanlu Hu

E-Commerce for the Hospitality Industry | The Moscow Times - 6 views

www.themoscowtimes.com/...449373.html

technology

shared by Hanlu Hu on 30 May 12 - No Cached
  • E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet."
  • Accelerating Internet usage worldwide The Internet is the lowest cost hotel-booking channel Most travelers research hotel reservations on the Internet Social media and online hotel reviews are an increasingly important decision factor The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines.
  • Adding real time search functionality to your site, capability to generate user reviews, launching contests helps to build fresh content and quality links
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  • Heavy graphics, animation and flash demos cause your site to perform slowly. Sites that are built keeping these guidelines in mind will deliver better user experiences, will perform better on search engines, and ultimately drive higher ROI.
  • As things stand now, mobile queries represent about 10% of all queries made on Google. People are using mobile devices to conduct searches, as well as share content, connect with friends and browse the web
  • Embracing social media. 93 percent of social media users expect companies to have a social presence. 85 percent of social media users want companies to interact with them on social sites. A well-planned social initiative can turn fans into brand evangelists.
  • The Internet has consolidated itself as a very powerful platform that has changed the way we communicate, and the way we do business.
  • The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, why is hotel e-commerce so important today?
  • We forget that the human brain can only consume limited information. It is important to take a holistic approach and prioritize information. Good web site architecture and organized content improves site usability and its efficiency when used with search engines.
    • yan xie
      yan xie on 03 Jun 12
       
      It is true that we always forge how many information the human brain will take at once. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specifice products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider.
  • make sure your ad groups are made up of tightly knit keyword themes and that those keywords are reflected in your ad copy; ensure that your landing pages clearly reflect the offer promoted in the ad copy and includes clear calls to action and conversion factors.
    • yan xie
      yan xie on 03 Jun 12
       
      As the point two mentioned, the customers cannot get so many information at once, and they also cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can.
  • Top e-commerce sites are continually testing new things. It's the only way to achieve continual improvement.
    • yan xie
      yan xie on 03 Jun 12
       
      To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' expericence.
  • hospitality industry has always been among the first to capitalize on new technologies
  • Gerardo Collado on 30 May 12
     
    The hospitality industry along with the resourcefulness of the Internet has allowed the Russian hospitality industry to benefit and grow with the technology of e-commerce. E-commerce is defined as "the buying and selling of products and service by businesses and consumers over the Internet". This technology is significant due to its beneficial factors of lowering costs, accessibility, decision-making, and media exposure. As well, the article provides for methods and advice regards effective strategies to utilize the Internet. Primarily, the speed of the website's functionality is essential, along with providing compatibility of browsers, thus, allowing for a better experience for users. The information in the website should be efficient, allowing for real time search whether using a mobile phone or a computer. It was informative to read the multiple functionality, that social media is playing in the hospitality industry regards the exposure and marketability. E-commerce has change the market of goods and services, from a tangible experience to digital experience, through the use of online shopping estimated at $228 Billion in 2010, a third derived from the purchase of travel and flight websites, thus, demonstrating the importance of the Internet in relation to consumerism.
  • ...7 more comments...
  • Avril Emmanuel on 01 Jun 12
     
    This article talks about why hotel E-commerce is essential today and how to go about having E-commerce work for your business/hotel. The article says, "The internet has consolidated itself as a very powerful platform that has changed he way we communicate, and the way we do business." This is the reason why businesses need to utilize the internet. According to the article these are the reasons that hotel e-commerce is important today: the internet is being used worldwide, the internet is the lowest cost hotel-booking medium, the internet is used, by travelers, to research hotels and their reservations, the internet is the home of social media and hotel reviews and the internet is preferred 17:1 over television and 6:1 over newspapers and magazines for travel information. It would be at a hotel's detriment if they do not utilize the internet and e-commerce. It isn't enough to use e-commerce for business but there must be an upkeep. It is extremely beneficial to research or monitor how customers and potential consumers are seeking information and what attracts them to a site. According to the article, e-commerce strategies that would 'help get the best from the internet world' are: 1. Search-friendly website design 2. Improving Conversion and Usability 3. Paid Search 4. Real time Search 5. Mobile Device Market 6. Social Media 7. Testing
  • yan xie on 03 Jun 12
     
    This article mentioned why the ecommerce important for the hospitality industry. And also there are more things they hospitality industry companies need to know. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specific products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider. As the point two mentioned, the customers cannot get so many information at once, and they cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can. It is true that we always forge how many information the human brain will take at once. To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' experience.
  • xiyu wang on 16 Sep 12
     
    This article discusses about the application of e-commerce in hospitality industry. Internet has become a very powerful tool for customers when they are planing their travels. As the same time, it has become an important media for hotelierss to improve their businesses. Internet can provider a lot of online sources to customers when they make any dicisions. And how to make your web site become more competitive and attract more customers is the topic of this article. First of all, a good design for the web site is the most important thing for hotelierss. And the download speed is the basic factor. Quick download speed brings a good experience to users, and improves the ranking in organic search. Secondly, improving usability needs to be focused on by hotelierss. Large imformation may not be took in by users. You need to make your customers seethe most important information first. In other word, you need to prioritize your web site and make the imformation more understood. Paid search and real time search are also focused on by the author. Sometimes, paid search can make your hotel more compelling on the search engine. And some tips have been given in this articel to help the hotelierss to maximize conversions. Real time search is similar with paid search, and it needs compelling fresh content and quality incoming links on the web site. Maps, photo galleries, videos and press releases are creative ways to distrivute content on different channels. With more mobiles customers using, mobile represent about 10% of all queries make on Google. Hotels can exand the mobile market and improve the download speed of their site by avoid heavy graphics and flash, making their site is mobile compatible. Social media is in the same condition with mobile. Customers need more connections on social sites, so they want companies to interact with them through the social media. The last point is testing. Every new thing needs a lot of tests. It can provides changes and improvement for
  • Gaby Belardo on 16 Sep 12
     
    The article discusses power of internet and how different it is from magazine and television ads. "In terms of time your travel websites are available for are accessible for a longer period of time, the flexibility that the content can be changed without asking someone,if you have a content management system." Also travel websites will help your business potentially reach a wider audience. Another big advantage of having a travel website is it's availability even when your business is closed or no one is available to answer your phone. Everyone knows that there are so many time zones, and the visitors can come from any part of the world. So having a travel websites gives your travel business visibility for all 365 days of year 24x7.
  • Xiameng Zheng on 30 Jan 13
     
    In hospitality industry, customers are constantly seeking new sources of information to help them make decisions before purchasing services. E-commerce in hospitality industry is about the online buying and selling services. And it's become such an important source for the company and customer. Hospitality businesses are all involved in the trend. Smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. This article listed several basic e-commerce strategies that will help hoteliers to get the best from the Internet world.
  • Marcos Oliveira on 31 Jan 13
     
    As new technological advances are being made, the hospitality industry has always been among the first to capitalize on new technologies. The term e-commerce has been defined as the buying and selling of products and services by businesses and consumers over the internet. Now that hotels are involved directly with e-commerce it becomes even more important today because of the accelerating internet usage worldwide,the internet is still the lowest cost channel for booking, many travelers make their travel decisions via the internet. Embracing social media, 93% of social media users expect companies to have a social presence and 85% of social media users want comoanies to interact with them on social sites. A well-planned social iniative can turn fans into brand evangelists. This article dealt mainly with a brief introduction of what e-commerce is in terms of its defining and what it means to the hospitality industry. With more and more people utilizing the internet each day, the potential to have a person book a hotel room greatly increases. Several search engines have advertisements relating to many hotel companies offering specials and customers will see these ads and book. With more technological advances bound to come into play, its only a matter of time before the practice of e-commerce is taken to another level.
  • Ling Xiang on 31 Jan 13
     
    Over the last decade the population of Internet users has increased rapidly. The hospitality industry has always been among the first to capitalize on new technologies. E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet." With hotel e-commerce, the landscape of the hospitality industry is forever changed. Online sales are an important part of the business. The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, reasons why is hotel e-commerce so important today may because the accelerating internet usage worldwide, the Internet is the lowest cost hotel-booking channel, and social media and online hotel reviews are an increasingly important decision factor.
  • Panpan Xie on 31 Jan 13
     
    E-commerce has become more and more important in our daily life, because many customers today prefer to use internet to help them make decisions. In hospitality industry, e-commerce also plays an important role, as internet is a very cheap and convenient booking channel and many people use the internet intensively. There are many e-commerce strategies for hoteliers, such as making friendly web site design, embracing social media, etc. As e-commerce has so many advantages, I think e-commerce is an opportunity for hoteliers to grasp. It is important for hoteliers to use different strategies to get the best from the internet world.
  • Hanlu Hu on 02 Feb 13
     
        This article introduced the function of ecommerce and the ecommerce effect for the hospitality industry. The author listed some important reasons about why hotel ecommerce is so important:1)Accelerating Internet usage worldwide.2)The Internet is the lowest cost hotel-booking channel. 3) Most travelers research hotel reservations on the Internet. 4)Social media and online hotel reviews are an increasingly important decision factor. 5) The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines. This article also listed some basic e-commerce strategies that will help hoteliers to take advantage of ecommerce from the Internet world. 1) Search-friendly web site design.2) Improve conversion and usability 3) Paid search. 4) Real time search - natural ranking.5) Mobile.6) Embracing social media. 7) Test, test, test. Top e-commerce sites are continually testing new things.      In a summary, the author suggest smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. Moreover, hoteliers have to constantly learn and look for ways to harness the power of new developments and trends.
yuzhu li

eCommerce Strategy for 2012: Top Five Trends You Should be Acting on! |GrooveCommerce.com - 0 views

www.groovecommerce.com/...trends-you-should-be-acting-on

ecommerce strategy trends

shared by yuzhu li on 12 Sep 12 - No Cached
  • Dynamic Site Experience
  • eCommerce websites have the ability to collect and store behavioral data on user sessions.
  • put any emphasis on the customers in the middle of that sales funnel
  • ...11 more annotations...
  • Social Integration
  • social media pendulum swing
  • to integrate social media into your ecommerce website in order to offer a social shopping experience
  • convert your fans into loyal customers and impact your bottom line.
  • Mobile Shopping Tablet Shopping
  • Customers are more likely to convert on a tablet than any other device (3% for PC shoppers vs. 4 or 5% for tablet shoppers according to Forrester).
  •  Product Experience
  • An important ecommerce strategy is to optimize product imagery by either leaning on manufacturers to provide better, more consistent product images or to hire professionals to photograph all products.
  • visualize the product
  • Site Search
  • mind-blowing statistics around site search that prove it’s importance to ecommerce conversion.
  • yuzhu li on 12 Sep 12
     
    Social integration and tablet shopping is quite new. I understand what the author's point that a lot of shops just left a twitter sign or face book sign on the page, but that is not enough. If the shop brought a fabulous dynamic site experience to me, I definitely would share with my friends. And these shops need to focus on the potential customers by reading them. For tablet shopping, I personally love it because it is easy and convenient to shop, and I can get a lot of information from it quickly. Most important is it is portable, I can check it anywhere, any time.
anonymous

Impact Of E-Commerce On The Hospitality Industry | YOSAKI - 0 views

www.yosaki.com/ce-on-the-hospitality-industry

technology hospitality eCommerce

shared by anonymous on 10 Sep 19 - No Cached
  • E-commerce has now become a very important and basic part of people’s lives and since it is the selling and buying of products and services via the internet it has not only impacted on the business industry but the hospitality industry as well.
  • The hospitality industry being one of the most essential industries must move together with the evolving world in order to fully satisfy consumers and this has brought an unavoidable combination of E-commerce and hospitality.
    • anonymous
      anonymous on 10 Sep 19
       
      Society is constantly changing and a big part of that change is due to technological advancements. In order for the hospitality industry to move forward and keep up with society it must stay up to date with these changes and make constant improvements in the system.
  • E-commerce creates quick access to the hospitality industry as it markets the best services so that people don’t have to waste too much time looking for where the best hospitality services are.
    • anonymous
      anonymous on 10 Sep 19
       
      People want to be able to access what they are looking for or what they need quick and easy.
  • ...19 more annotations...
  • As tourists look for the best places to tour on the internet they are also provided with hospitality facilities such as accommodation (hotels), social functions, foods and cultural attractions among many others  that are displayed all over the internet.
    • anonymous
      anonymous on 10 Sep 19
       
      The hospitality industry and tourism seem to almost work hand in hand through eCommerce as this example shows.
  • From a mobile phone or computer it is now very simple for to look up for where they can find the best services
  • The hospitality industry is majorly dependant on wildlife and natural scenes which are very easy to advertise through E-commerce
    • anonymous
      anonymous on 10 Sep 19
       
      Being advertised through the internet gives them a better chance of having more people find them and want to use their services. People expect to find everything online.
  • Since customers can know whatever they need to know through internet, all extra costs have now been eliminated yet made everything more convenient and thus leading to a really drastic rise customer satisfaction.
    • anonymous
      anonymous on 10 Sep 19
       
      eCommerce makes transactions faster by allowing guests to pay immediately for their services and since all information is available online they can have anything they need to know available for them right there. Thus it is understandable why customer satisfaction has increased.
  • When using the internet it is super fast and easy for a customer to get into contact with the supplier of the particular service or product that they need. Using emails and different social media app chats communication which is one of the key issues in developing the industry has greatly been simplified.
    • anonymous
      anonymous on 10 Sep 19
       
      For customers it is very important as well to get in touch with their suppliers for any questions or concerns that they may have. When they contact them they expect to be able to do so fast and just like that they also expect a quick response from them.
  • Through the various web services, customers have been motivated to try out the most famous hotels and inns no matter how far they are and also people who were never interest in travelling are encouraged to go to destinations far away.
  • Everyone loves to have various options to pick from in order to have their needs perfectly satisfied and that is exactly what e-commerce has brought into the hospitality industry
  • All a company needs to reach out its ideal customers is create a website through which it can offers its services directly to customers, display each and every service they offer and also the necessary conditions and requirements without having to pay extremely high costs for it.
    • anonymous
      anonymous on 10 Sep 19
       
      This reduction in cost makes more hospitality industry want to try eCommerce. Then with this extra money that was saved up, the company can invest it in something else to improve their services or to add things to their inventory.
  • Most of the companies that deal in hospitality services now allow customers to have their places of stay booked earlier, they make the payments online and have all of the details including where to find tickets, how they will be welcomed, what is required of them and so much more.
    • anonymous
      anonymous on 10 Sep 19
       
      Now that all the information is available online it makes it easier for the guests to be informed beforehand and have some knowledge as to what to expect. eCommerce makes finding information about the services effortless.
  • Much as they work hand in hand with other industries it is now an independent industry of its own
  • Each and every company puts out their rates in the open giving customers the advantage of comparing prices before they can actually go on to spend the money.
    • anonymous
      anonymous on 10 Sep 19
       
      This a very important thing for customers. People like being able to compare prices in order to choose the one that saves them money. They also want to be able to make the right choice in terms of what is really worth their money. But of course this means more competition within the hospitality industry.
  • Through the bookings and reservations done from the internet customers end up giving out way too much information something that has become overly dangerous as it exposes innocent customer’s information to unauthorized that end up using it for in wrong ways and for the wrong purposes.
    • anonymous
      anonymous on 10 Sep 19
       
      Some people may also have their concerns and preoccupations about eCommerce and how safe it is. Nobody wants their personal information to end up in the internet for everyone to see and possibly steal/use.
  • E-commerce has created a world where it is extremely easy to rob, steal, kidnap and even more criminal offences such as killing among so many others.
  • The owners of such places must put strict security and warning on such attractions or else suffer with the unruly members who may use them recklessly.
  • Marketing countries with overly attractive facilities has become a threat as it has overly attracted the wrong crowd, not everyone that travels into a country come into the country with the best of intentions.
    • anonymous
      anonymous on 10 Sep 19
       
      This is another possible side effect of advertising in the internet. Everyone nowadays has access to the internet and therefore can see all this information and as is mentioned here not everyone has good intentions and could turn something pleasant into something offensive and hateful. One just has to be very careful with these things.
  • The internet attracts all sorts of people since it puts out way too much information and the same way hackers get into other online businesses they have also managed to get into the hospitality industry and caused innocent countries to face huge problems with such people.
  • Since the customer never gets to meet personally with the owner of the service, a seller can easily provide them a service different from what they actually wanted, some do this by mistake while others do it intentionally due to lack of ethics.
    • anonymous
      anonymous on 10 Sep 19
       
      This a very common things that does happen maybe very often depending on how well the communication between the customers and the suppliers goes. Sometimes customers end up paying for a service that wasn't exactly whet they wanted or whet they needed. This then leads to customer dissatisfaction and to poor service.
  • Service providers need to check their services to ensure that they deliver customer satisfaction
  • In conclusion, e-commerce has increased the popularity of the hospitality industry through the different ways of marketing its facilities and making them more accessible to the customers who are mostly tourists and people who enjoy lives of leisure and luxury.
  • anonymous on 10 Sep 19
     
    This article talks about both the pros and cons of eCommerce in the hospitality industry. It talks about how it has changed and helped the industry but also the side effects that it may have.
anonymous

Yes, Smaller Ecommerce Stores Can Evolve (and Prosper) | Practical Ecommerce - 0 views

www.practicalecommerce.com/-stores-can-evolve-and-prosper

smaller ecommerce stores technology hospitality hotel software business tech Travel solution mobile green

shared by anonymous on 23 Jan 20 - No Cached
  • Roughly a quarter of the global population will reportedly shop online this year. That’s an increase of 40 percent since 2014, with more growth to come.
  • Know how your audience uses smartphones.
  • Email marketing remains critical for ecommerce, but Messenger, text, and app notifications are becoming more commonplace for shipping and delivery confirmations.
  • ...11 more annotations...
  • Get social now.
  • Social media drives sales referrals for many companies.
  • Offer more mobile payment options
  • . Mobile wallets and payment apps are much easier to use than credit and debit cards.
  • Use the right trigger words.
  • AI-powered communications make quality customer service more affordable.
  • Analyze what is requested from your customers then create customized responses. The key is to make your bot mimic human dialog.
  • Embrace chatbots.
  • Study the words and phrases of your larger and successful competitors to ensure your product descriptions and customer-service pages evoke the right emotions.
  • Present compelling images and videos.
  • Recognize trends that impact your business.
  • anonymous on 23 Jan 20
     
    This article gives tips and tricks for small businesses and how they can grow their ecommerce business. Tips include using social media, knowing your audience, being mindful of wording, and using chatbots, are all tips that smaller business can use to drive customers to their businesses. Online shopping keeps growing and growing so it is important for businesses to know how to stand out against their competitors. Understanding their customers and making adjustments to better serve them, will separate the winners from the losers.
  • kaseyfl9568 on 23 Jan 20
     
    I love how this is showing where the trends are going and business is evolving. It seems crazy to think there is more than the way we currently use the internet, but there is so much room for expansion in this market. Good article and read. Thanks for sharing.
Dongyun Oh

17 Things You Didn't Know About Ecommerce - 0 views

mashable.com/...ecommerce-statistics

technology

shared by Dongyun Oh on 30 Jan 13 - No Cached
  • Dongyun Oh on 30 Jan 13
     
    The multi-billion-dollar ecommerce industry is a part of our everyday lives, but many don't realize the numbers and history behind it, so we collected 16 things you probably don't know about ecommerce. 1. By connecting a modified domestic television with a phone line, Michael Aldrich invented online shopping in 1979. 2. Although Amazon launched in 1995, the first yearly profit wasn't until 2003, and as of June 2012, the average order value was $47.31. 3. Because of forced account registration, online users abandon their shopping carts 26% of the time. 4. Netflix wasn't the first online DVD subscription service - Blockbuster announced Blockbuster.com in 2004, but it's unclear whether services such as Netflix and Redbox led to its ultimate bankruptcy. 5. During the third quarter of 2012, $4,423 was transacted per second via PayPal. 6. Zappos' referrals from social media per order yield $0.75 from Pinterest, $2.08 from Facebook and $33.66 from Twitter. 7. Approximately 46% of online users count on social media when making a purchase decision. 8. 71% of shoppers believe they'll get a better deal online than in stores. 9. In 2010, Groupon turned down Google's $6 billion offer and became an IPO the following year. 10. Pizza Hut began offering online ordering on its website in 1994. 11. India is home to the fastest growing ecommerce market, and France is home to the slowest ecommerce growth. 12. Ecommerce sales are expected to surpass $200 billion in 2012. 13. Consumers spend between $1,200 and $1,300 on online shopping per year. 14. E-retail will grow to 9% in 2016, up from 7% today. 15. Online sales from social networks will grow 93% percent per year within the next four years, according to consulting firm Booz & Company. 16. From 2011 to 2016, 15% more people will shop online, taking the number to 192 million in the U.S. 17. Analysts say that an explosion in the mobile payments market is just around the
shuo zhang

What hotels can learn from ecommerce websites by @HmarketingHelp - Hotel Marketing Stra... - 0 views

www.hotelmarketingstrategies.com/otels-can-learn-from-ecommerce

shared by shuo zhang on 01 Jun 12 - No Cached
  • In many ways ecommerce is more competitive than hospitality – with more focus on price and less flexibility to differentiate your offering with an exceptional guest experience.
  • Focus on the landing pages
  • ensure your hotel description pages are very compelling.
  • ...4 more annotations...
  • Have a strong call to action
  • Build the list
  • Craft an “iron-clad” guarantee
  • Cross-sell & upsell
  • luis capote on 01 Jun 12
     
    This article talks about important lessons hotels can use in their website to improve their traffic and amount of sales in the e-commerce world. E-commerce was meant for the hospitality market, nevertheless, it is an extremely competitive industry and there are countless of other hotels haunting for new ways to attract more customers (with the purpose of increasing sales and revenue), and provide an unforgettable guest experience. E-commerce literally forces hotels' websites and other hospitality related businesses to be improved and present the best internet marketing strategies for future customers. Within this article, one can expect different aspects of marketing strategies that can definitely increase the quality of any hotel's web site. These are as follow, focus on the landing page, focus on the content, have a strong call to action, provide live help, include real guest review, and so much more. Feel free to read and analyze the content and use it toward your career.
  • shuo zhang on 15 Sep 12
     
    the website designing is important to the company. There are some important lessons hotel internet marketers can learn from their colleagues in ecommerce. In many ways ecommerce is more competitive than hospitality - with more focus on price and less flexibility to differentiate your offering with an exceptional guest experience. some tips are needed to be pay attention, like the landing pages, content, list and so on. 
Rui Zhu

How to Start Your eCommerce Business in China | Forrester Blogs - 0 views

blogs.forrester.com/...ur_ecommerce_business_in_china

ecommerce China

shared by Rui Zhu on 12 Sep 12 - No Cached
  • For many businesses, the growing spending power of high-income consumers and the middle class in China has become a compelling growth engine. For luxury brands, China is already a huge growth market, and many Western companies have had a brand presence in China for many years, albeit often with counterfeit products and even whole counterfeit stores. But as the economy grows in China and consumer thirst for foreign brands increases, companies will be compelled to consider an online direct-to-consumer presence due in-part to the following factors:
  • eCommerce in China is growing very quickly. Online spending in China is poised to more than double over the next four years, growing to more than $356.1 billion by 2016*.
  • Driven by both new consumers online and by increased spending by consumers already online, it is expected government reforms will make it easier for both domestic and foreign companies to sell online and for consumers to transact.
  • Rui Zhu on 12 Sep 12
     
    ECommerce business has rapidly increased in Chins and it will be a strong incresing point fro Chinese economy. The reasons that drive the development of this new economy pattern in China can be defined in three parts. First, the growing purchasing powe of high-income and mid-class in China has become the most powerful growth strive in China. They have enough money to make their lives more stylish and elegent whcih motivate them to seeking more worldwide brands. Second, some foriegn brands have been aware of this ttrend and begun to spread their business to this fantastic market. An obvious example it that China has become the largest consumer of luxury products although some of the upscale brands have not hully enterd Chinese market. Most of them are planning to grab their own segment strategically in China, which will insentive the development of ECommerce here. Last, online spending will be double increased in the following four years under a positive forecast. It is a more convenient and secure shopping style for young generations. For these reasons, sterting an ECommece business is a good choice for both local entrepreneurs and international corporations.
Minghui Zheng

Top 10 eCommerce Initiatives For Hoteliers in 2011 - 1 views

blog.milestoneinternet.com/...ecommerce-initiatives-for-2011

ecommerce initiatives hotel technology Mobile

shared by Minghui Zheng on 15 Sep 12 - No Cached
  • Good website architecture and organized content improves site usability and crawlability for search engines. Conversion optimization includes eye tracking studies, analyzing SEO and SEM strategy and finding out top queries, top site pages and top sites producing traffic. All these data points help in developing a step-by-step strategy to improve conversion and usability. Developing a strong architecture helps keep your site organized.
  • It is also important to optimize all aspects of your campaign to maximize conversion. Here are some tips: Ad Copy – make sure your ad has a call to action and offers value to customers Ad Groups – make sure your ad groups are made up of tightly knit keyword themes, and that those keywords are reflected in your ad copy Landing Pages – ensure your landing pages clearly reflect the offer which is promoted in the ad copy and includes clear calls to action and conversion factors
  • Online Video – People are spending more time watching online videos. According to recent studies by Nielson (August 2010), approximately 70% of global online consumers watch online videos. (http://blog.nielsen.com/nielsenwire/global/report-how-we-watch-the-global-state-of-video-consumption/) In June of 2010, more than 10 billion videos were streamed in the US alone. YouTube continues to be one of the main players in the market along with Google Video and several others. Videos draw more visitors to your site and gain greater visibility as search engines move towards displaying universal search results. Video search is still less competitive in nature and can be super effective.
  • ...2 more annotations...
  • Google has recently announced that the mobile market is their priority. We are seeing a steady growth in traffic coming to our client sites from mobile phones and smart phones. Hoteliers can leverage the mobile market by optimizing their site for mobile phones, improving the download speed of their site by avoiding heavy graphics and flash, making sure their site is mobile compatible, and promoting mobile sites across all platforms including paid, social, and local.
  • As a hotelier, it is important to decide where to focus your energies given the increasing opportunities and channels where you can market your hotels. It is key to evaluate ROI across all traditional online and offline channels and to capitalize on the immense advantages that new emerging media offers. These tips can help you market smarter and help you embrace innovative tools and technologies to stay ahead of the game and improve your returns! We wish all the readers the very best with their eCommerce strategies in 2011.
  • Minghui Zheng on 15 Sep 12
     
    Internet marketing is an essential part of the overall marketing portfolio of hotels. These top ten ecommerce promotion ideas, channels, and strategies can drive maximum Return on Investment. 1. Search friendly website design has new meaning - fast and integrated. Hoteliers should consider which channels their target customers are utilizing, and develop integrated promotion plans across all channels. 2. Hoteliers should focus on improve conversion and usability when they provide an increasing volume of information. 3. Search is becoming more local in nature. 4. Expand paid search beyond traditional channel. 5. Real time search - Natural Ranking (SEO) becomes more real, local and social. 6. Image and Video search is an effective way to capitalize on different search traffic. 7. Mobile search continues to be local in nature. 8. Embracing social media - it's here to stay! 9. Hyperlocal is really an extension of your local social search marketing. 10. Utilizing Blogs to connect and promote time sensitive information.
David Maggard

MICROS eCommerce Announces the Launch of Strategic Hotels & Resorts, Inc.'s... -- CHEVY... - 0 views

www.prnewswire.com/...ecific-websites-162894526.html

shared by David Maggard on 19 Jul 12 - No Cached
  •  MICROS eCommerce, a subsidiary of MICROS Systems, Inc. (NASDAQ: MCRS), an leading interactive marketing company for hospitality and travel, is pleased to announce that Strategic Hotels & Resorts has retained MICROS eCommerce to develop and launch a series of tablet specific websites later this summer. 
  • The new websites will feature a dynamic visual format, intuitive layout and focus on hotel and area amenities, such as the luxurious rooms, spas, restaurants, bars, banquet/meeting facilities and other features found at Strategic Hotels & Resorts' high-end hotels.
  • "As technology continues to shape how consumers interact with our luxury hotel brands, our partnership with MICROS eCommerce has enabled us to stay top of mind with our discerning and tech-savvy customer base,"
  • David Maggard on 19 Jul 12
     
    I'm not quite sure what the website will look like or how it will communicate with micros (PMS) but it sounds like its a step in the direction of web  based PMS system. I thinking in the near future we will be seeing front desk agents checking in customers with iPads and not standing behind big front desk.Micros Ecommerce sounds like the platform that will provide this move to mobile front desk agents with web based PMS systems.
Yanqiu Li

10 Reasons to Consider Tumblr for Ecommerce Blogging | Practical eCommerce - 0 views

www.practicalecommerce.com/...-Tumblr-for-Ecommerce-Blogging

reasons tumblr ecommerce blogging

shared by Yanqiu Li on 07 Jun 13 - No Cached
  • Yanqiu Li on 07 Jun 13
     
    This article summarized 10 reasons why people consider to use Tumblr for blogs. As one of the most active tools to enhance Ecommerce industry's prosperity, Tumblr presents us more and more advantages in this market. It is embraced by lots of young people, perfectly comining WordPress, Twitter and Pinterest into Tumblr platform. Also Tumblr has a large capacity to share blogs, links  in high frequency with a much easier access to people even they have little knowledge and technical skills of it. As the number of Tumblr users increase, Tumblr becomes one of the biggest competitors of Facebook, occupies the second place of platform. I believe folllowed by technology fast innovation, there wil be more and more options for us to choose to convey information and people look forward more creative stuffs to make life easier.
Jiabao Han

Ecommerce the New Definition of Online Trade - 0 views

ezinearticles.com/?Ecommerce-the-New-Definition-of-Online-Trade&id=7083117

ecommerce definition online trade

shared by Jiabao Han on 03 Jun 12 - No Cached
  • The branch of technology that incorporates the electronic media in the buying and the selling process is known as the Ecommerce
  • With the technical world advancing rapidly, and online stores gaining more momentum, environ is such that the consumers buy products regardless of their geographical barrier. This unprecedented growth of the E-commerce website has made this a feasible option making it probable for the sellers to deliver their products all over the world.
  • The various components of the E-commerce Website Virtual storefronts integrated in the website with online catalogs, which is clustered to form a "virtual mall." The demographic data collected through Web contacts. Electronic Data Interchange or the business-to-business exchange of data. Email, Fax and the use of media to promote the future endeavors and to establish the consumers. Secured business transactions. B2B trade and selling.
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  • With groundbreaking popularity in the world, the retailers today prefer to have an online platform.
  • Propaganda by the social networking platform is also popular.
  • Jiabao Han on 03 Jun 12
     
    Just as a website can be the online brand identity, the ecommerce website enables the entrepreneur to successfully display information about their products and services.
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