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In this weeks reading, the article, "Why Investing in Hospitality Technology is Investing in Good Business", mentions how due to the economic downturn hotels have turn to cutting technology and staff levels as a method to minimize costs, yet this is a recipe for disaster, if not conducted adequately. Technology is continuously evolving, it is important to make decisions regards IT investment that will be useful in the coming 3-5 years. Technological infrastructures should operate to facilitate a process or procedure for the overall benefit of the hotel, rather than take a day-by-day approach. In an ever-demanding industry, it is critical for hoteliers to be adequately prepared with automated systems, reducing if not eliminating important manually conducted tasks which are damaging the operations of the hotel due to the lack of real time information which will help revenue maximization. In moments of recessions, companies minimize their cost reducing what is foreseen as unnecessary such as IT investment, yet is important to maintain a level of preparation and not losing the opportunities presented by the market.

Hotel owners and managers are putting eyes on technology in the hospitality industry slow recovery period. All pundits agree this method can bring some recovery. The international hotel organizations have made many plans of improving investment in technology and staff. Progressive hospitality organizations have updated and invested in new technology and training, change the industry requirements and market. Before investment, the most important is to look at what operational efficiencies the technology can bring and how the technology will benefit the hotels. There are many technologies are good choices for investment, such as Revenue Management Systems. This technology is efficient and can help hotels track historic data, forecast future demand and so on. We also need to technology is changing all the time. So this is a big challenge of managers to make decisions for a long development. We also need to realize that the hospitality industry is changing, strategies will not always be applicable to new, unique situations. It is important for hotels to increase advantages in the competition.

Those hotel groups that fail to recognize the speed of change in technology and what this can bring to the business will find themselves significantly under prepared when the market starts to strengthen. While "its never too late" to act - there is a significant opportunity cost in doing nothing or worse still, cutting technology out of the day to day operations. For a hotel to effectively operate and ensure it is maximizing its incoming revenue, the right technologies needs to be in place. Through investing in the right technology at the right time, savvy hoteliers will be ensuring that their facility(s) are able to effectively maximize their ongoing revenue capability now and into the future.

This article talks about how companies make the grave mistake of thinking that cybersecurity is merely an issue that should be addressed by an IT team and that no one else is responsible for addressing risks and understanding them. Most C-suite employees don't understand what the risks are, and usually these risks vary from company to company. It is not that you should only consider that you can get hacked, but you should consider and identify what kinds of information can get hacked and why. The article denotes an example of an Asian automobile company that needed to implement a new system to mitigate security risks and in the process, ended up locking up other companies who needed to use their systems to find out about their products. So those companies started to create fake profiles to try and access the information -- all so that they could just do their job. This showed that people are more interested in just getting their job done than understanding cybersecurity and why certain systems are in place. The way of thinking up security systems should be creative and involve all parts of an organization. Departments won't know what their role is until they identify what information is important to them, what their purpose is in the company, and what is valuable to them. By identifying this, they can come up with ways to secure this information and monitor its delivery. Businesses don't look at cybersecurity as a risk of their business just as a shipping company would look at weather risks as a potential threat to their revenue. It is looked at as more of an abstract concept and this stops people from implementing successful strategies to keep their information safe. Cybersecurity shouldn't be viewed as "so impenetrable" that no one would ever understand it. This requires everyone to get involved and understand the implications of cybersecurity on their own work, specifically, and identify who their main adversaries may be.

This article is meant to show the different types or e-marketing for the hospitality industry. It also goes on to explain how they can be used in the industry. I also enjoyed the most popular ways to use these tools. With technology moving at a fast pace, e-marketing is the next best way to market and to attract customers.

E-marketing is a tool used by nearly all businesses nowadays. It is through this form of marketing that we are able to spread our word across the globe. When E-marketing, it is important to invest in search engines so that your products, in our case our restaurants and resorts, appear first. Our marketing can appear in the form of ads and pop ups, but also in emails. A big one is using social media platforms such as twitter, youtube and instagram.

Interestingly this article is back from 2014 and back then there was a different perspective on the capabilities of e-marketing as it was rather new to the world of hospitality. Comparing this article to the present just shows how much the experience has brought us and how much e-marketing truly benefits and expands our industry. Through e-marketing we can reach customers we never thought or even imagined of reaching out to.

As mobile devices become more advanced, particularly cell phones and tablet devices, more pressure to keep up with mobile and social trends is placed on the hospitality industry. People are using their mobile devices more now than they have in the past. So much so, that "two thirds of Americans sleep with their mobile device in range, something we cannot say about desktops". A world of information is at your fingertips because of the capability of mobile devices. Information that can help us make decisions about anything. Even last-minute decisions about hotels and food. More people are using their mobile devices to book rooms and many of the people that do this, are booking a hotel for the same night. The fact most of the people who do this are under 30 means that it is very likely that this trend will increase. People are expecting the technology to be there so that they can pick a hotel and a restaurant to go to if they are unfamiliar with a city. They are expecting a hotel chain to have a mobile site or better yet an "app" that will not only allow them to book a room, but, one that will give them directions from where they are to the hotel. The same can be said for restaurants. Potential customers want to be able to look over the menu and determine if they want to come to the restaurant, all from their mobile device. Mobile guests are also using customer review sites to determine where they will lodge or dine. They are using sites like TripAdvisor which allows you to post comments about your stay. The sight even allows the guests to post pictures. "Customer reviews are also important to the hotel industry, but the jury is still out on exactly how hotels should react with people who post reviews." It is always great when a guest posts a positive review of the hotel, but imagine how one bad stay could tarnish a hotels reputation. And what if there are cleanliness issues that the guest can photograph and upload to the site? Exactly what to do in this type of e

Mr. Watt, a customer who was spending his weekend at the Courtyard Marriott in Midtown Manhattan was browsing the website. He realized that there was a strange drawing appeared on the top of the web page, which did not exist before. At first, he did not pay too much attention to it, but he still determined to check source codes to see if there was anything wrong with the computer or the Internet. After checking the source codes, he found lines of code which include references to"EXG". He thought it was a hacker attack, but his IT background enabled him quickly figured out that lines of code that include EXG had nothing to do with a hacker attack, but was a service named Revenue Extraction Gateway used by RG Nets company to inject advertisement secretly without the knowledge of the users, which aims at generating revenue from the Internet access points. Mr. Matt claimed that although this service will not bring harm to the users, but the principle of the thing that upset the users most. The hotel then apologized to Mr. Watt, and promised not to use this service anymore. What I feel interesting is that I also had such problems before, and after I interviewed some of my classmates and friends, I realized that this is a pervasive problem. However, what surprised me the most is the truth that most of the hotels do not know that their hotels' internets are exposed to secret ads injection because this kind of secret service is not on the contracts that the hotels signed with the internet company. In my opinion, it is an unethical service. Customers who use the internet feels that he/she is being spied on, and for the web content creators, they could not get a cut of the revenue from this.

The article talking maining about the issues that companies have in investing into technology without having a set plan. Mr. Estis-Green, among others, stated that they see an industry that is very innovative but lacking direction in its approach to investing in the correct technology. The main issue is seems to follow throughout the article is that these companies are following trends instead of figuring out if said technology would mix well with the brand vision. A first, the implementation of technology within a business was used more as a tactic but it has become more popular that is has changed the way the guest experiences service at a hotel, from POS systems to a front desk check in. It's driving the way hotels run their business. I think that the biggest issue with investing in technology is controlling the way its used within a hotel. With technology becoming bigger and being implemented within larger hotel brands, it is changing the service experience which affects the loyalty of a guests. Taking that into consideration, I think that it causes internal competition within the vision that a hotel original sets out to provide and what other hoteliers are doing to gain that loyalty. As mentioned in the article, i think that the best way to have a vision and trend coincide is to find a way to personalize it to its convenience and effectiveness.

In the article, "Travel Agents Increase Use of GDS to Book Hotel Rooms," it talked about how the leading global provider of revenue is generating solutions for hotels, it shows how important GDS platforms are to travel agents. "84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more." Back in 2009, when the last study was conducted, about 26 percents of travel agents said that they used their GDS platform more often than in the past. This study also states that the annual GDS shopping displays will be over $50 million in 2011, which will increase more than a million bookings compared to 2010. There was another survey that was done and they surveyed different travel agents from across the world that were subscribed to a major GDS system. In the survey the travel agents indicated that promotional messages are effective and often prompt bookings. Out of the travel agents they surveyed, 66% said that they were aware of the "promotional messages requested addition information by looking at the screen attached to he promotional message." From this survey it showed that promotional messages are an excellent way to reach travel agents and from reaching the agent, they also reaching the customer, it's a win-win reaction.

I enjoyed the part about brand and promotional messaging, that is always a lure for me. When I see an attractive offer, evern If I'm not interested in booking or going to the destination, I often click on it anyway just to see the offer. It is a very effective marketing tool.

The author of this article, Tara Thomas, summarizes the top five technologies for event planners. The first technology that she mentions is smart phones. She writes that this is the most obvious technology that event planners can't live without. Planners can do things like set alarms, look up information, communicate instantly, and use social media to promote the event. The second technology that Thomas mentions is SaaS cloud applications. Software as a service allows planners to access all details and execution aspects of an event from any web enabled device, eliminating printed or emailed reports. Thirdly, Thomas talks about virtual events. Virtual events save the planner and the attendee valuable time, money, and resources. Thomas next talks about social media and viral marketing. Using sites like Facebook, Twitter, and LinkedIn to share event details is a great way to communicate to a very large group of people. The fifth and last technology that Thomas speaks of is Ipads and tablets. Through event management applications, planners have all of the information they could possibly need right at their fingertips. Ipads and tablets also make it possible to communicate in real time if needed.

This article was about the 5 technologies event planners can't live without. These technologies are: smart phones, SaaS cloud apps, virtual events, social media and viral marketing, and finally iPads and tablets. Smart phones are important to the daily activities of an event planner because they are able to look up phone numbers, response to emails, update a status on a social media site, review or add to lists for events, and so much more all on the go. SaaS cloud apps let planner take advantage of accessing all devices and execute aspects of an event for any web enabled device. With SaaS cloud apps you are also able to link up your event management system with a customer relationship management system. Virtual events allow planners to fill seats at a cost that won't cost a burden. Social media and viral marketing allows event planners to market themselves and get event details to different consumers. iPads and tablets get rid of the need for a large heavy binder stuffed with event details. Now event planner can carry a tablet that allows you to access anything you need. In conjunction with the SaaS cloud apps you can also access contracts, registrations, and room blocks and also link up a CRM system as mentioned before. The technology advances we have now let event planners do even more on the day to day, but also make it easier for them to do so.

The article lists five technological necessities that used by the event planners. They are smartphones, SaaS cloud apps, virtual events, social medial and viral marketing, ipads and tablets. All of these technologies can save time and costs for the event planners. What`s more, they provide a more simplified life for the human beings. 

Property management systems (PMS) were originally only for front desk needs like booking reservations, checking guest in and out, charging accounts, and managing room assignments. The newer PMS systems have enhanced the check in and check out process, maintenance and housekeeping management, and accounts receivable management. The check in and check out process has been enhanced by the newer cloud based PMS systems by giving the front desk the ability to provide service anywhere and anytime. It is more accessible and can update room statuses in real time. As housekeeping cleans rooms the room statuses are updated through their mobile cleaning device into the PMS system. Also, the PMS system allows the front desk to communicate with the maintenance and housekeeping staff for last minute guest request and complaints. The cloud based PMS system also allows the front desk to have access to revenue management. This way the front desk can have access to accounts receivable and update it as payments come in from previous guest. This enables faster and more accurate billing for guest. As technology advances it is important for the hospitality industry to stay updated so that guest and employees needs are met. Keeping up with the technological trends allows companies to remain competitive.

This article tell us what is PMS and what benefits it can brings to the hotels operation. Automating daily operations and administrative tasks is an important part of achieving customer satisfaction as it helps provide reliable and quality service time after time. A hotel is a complex system that encompasses the activities of many departments, and every operation must be tracked

More than a "platform that enabled a hotel or group of hotels to manage front-office capabilities", modern PMS is "a critical business operations system that enables hoteliers to deliver a seamless guest experience" by integrating many other systems. PMS offers many kinds of benefits to hoteliers, including improving housekeeping services and revenue management. The deployment of PMS is also a consideration. While most PMS systems were on-premise, there do have cloud-based ones that reduces cost in an innovative way. It also helps in enhancing customer lifetime value and increase RevPAR and ADR.

Meyers have created a new way for hotels to avoid physical contact and contamination by using a disposable paper room card. This kind of card also has the advantage of reducing plastic waste and allow hotels to customize their cards. The article also has mentioned that the card can have a layer of anti-microbial coating if needed. Generally, this kind of card is a nice solution to be more eco-friendly and safe.

The company Meyers has created a new, safe way for guests to enter their hotel rooms with the current conditions of the world today. "Meyers has developed a paper RFID key card - called the AssureCard - that looks and feels like a plastic key card but is made from renewable paper pulp and may be disposed of after a single use." It has been customary in the past for hotels to reuse plastic room keys from guest to guest. This practice is often a deterrent for guests and is also quite unsanitary. Provenance Hotels has been using this technology since January of 2020. Their corporate director, Christopher Bebo stated, "the single-user key concept provides a fresh card to each guest and prevents germs from getting passed to your guests or your employees... Plus, hotels that use AssureCards can do so with the environment in mind by helping to reduce the plastic that goes into landfills." I believe that this technology is an amazing advancement for the health and safety of our guests. The keys are produced at similar costs to what organizations are already paying for plastic keys and they can still provide guests with something that meets their brand standard and expectations. AssureCard is a "proven technology" that is good for the environment and it is going to help to keep our staff and guests safe in a time that is so uncertain.

I know of very few aphorisms that tend to be repeated as smugly as this one, particularly by scared people. The implication is that action is generally to be avoided, that the status quo is probably just fine, and that one should wait for a true crisis before intervening. And, of course, that it's your fault if you've ignored this sage advice and intervened anyway. It's ironic, then, how IT departments themselves end up complaining endlessly about how they're always in fire-fighting mode. This prevailing attitude evolves among (and is a telling symptom of) burned-out sysadmins and developers, especially those who are stuck maintaining systems they didn't themselves write or engineer. It can be equally summed up as a "don't touch it, don't breathe on it" kind of superstition. Or, perhaps, it's akin to the proud but defensive statement that "we've always done it that way."

The article I read was called, 'Why the Future of Online Hotel Marketing is Cloud-Based Utility Computing.' In the article, it says that technology is moving super fast these days and companies are trying everything they can to keep up, for example building websites and starting blogs, but they feel that it's not enough. Up until now companies could not manage all of their marketing efforts from one place but now they can and it's called utility computing in-the-cloud. "Utility computing is a broad concept that encapsulates cloud computing and software as a service (SaaS)."Some hotel owners feel intimidated because a website does not seem as permanent as owning something. One example that I really liked that they gave in the article was, "When I rent a movie from Blockbuster, I have a limited selection (whatever fits in the store) and when I'm done with the video, I have to return it and rent it again to watch it again." Compared this to Netflix, where you have access to hundreds of thousands of videos and you can watch them as many times as you want and for any long as you want for no additional cost. When you embrace SaaS, you gain million dollar technology that never grows outdated, compare this to a website that is only built on thousand-dollar technology and can get outdated, and it sounds like a great investment!

This is a very detailed article about the various ways that hospitality firms are utilizing technology and using their capital to invest in IT related projects. A variety of hospitality firms were surveyed to produce this article on ways they plan to invest in IT and the various projects they feel are most worthy of their dollars. Some of the areas that were most noted and listed as worthy of additional IT investment include improving technology to improve financial performance and enhancements in CRM and loyalty programs, guest experience technology and ensuring the guest stay is always seen as paramount, as well as improved information and cyber security technology as well as an increased focus on understanding big data and improving employee engagement. This article is highly detailed in what it analyzes and it lists a long list of potential investments that a variety of companies will be taking on in the future. The focus of this article was on the year 2017, but many of these concepts still apply to the hospitality industry today and well into the future. Many of these things listed are also things we can see that many companies worked on leading to 2018 and continue to work on and it is the companies that put these IT investments at the forefront that will be leading the hospitality enterprises of the future.

The right property management system plays a key roles in the success of any hotel. Property management systems store guests' information which helps make for a pleasurable stay at the hotel. On the back end having the proper property management system can be key tool in making a successful stay at the hotel. The front end has software that handles the point of sale, account receivable, banquets, conferences, restaurant, housekeeping, inventory, payroll, among other apps and modules that connect to make the hotel run successful smooth. The information that is stored in these systems generate reports that the hotel can review for decision making. Much like other software, technology can be exhausting at times when it doesn't do what we want it to do. The hotel software market is full of many different option management can choose do off with. A few things a hotel should consider when choosing software should be: How many modules will your new hotel software offer? Does your new property management system have third party products merged into it? Is your hotel software compatible with third party software? Does your property management system help you enhance revenue? Considering all these questions while choosing a new property management system can help management choose the best system that will be most beneficial for the hotel. As someone who has been part of choosing a PMS it is very important to consider everything. Every vendor tells you why theirs is the best. It takes a lot of time to review everything and determine what system will work best for the company. I think where companies go wrong when getting a new system is training. The companies I've worked for often do very little training. I think lack of training for employees contributes to employees not using systems correctly and to full capacity which causes errors in reports. As a sales director, I often read reports and knew the information wasn't correct and it was due to input error. This

This article was very interesting and it gives advice to any person thinking about opening a hotel in what software you can use. A hotel software is extremely important because that has all the guest information and store there experience that they had at the hotel. You have to see what software you want to implement when changing the hotel management system or property management system you need to know who is selling it to you and what is included in the software. If you are just getting a new system, you have to make sure that everything you already have is included and more. You also have to make sure that the software you get is compatible with a third party hardware. A hotel software system can make you or break you in a hotel. You really have to know the vendor that is selling you the software and make sure that they have experience with the software. The better the software that you have in the hotel, the smoother the hotel will run.

The article talks about the importance of using a PMS or Property Management System. The use of a property management system is very important to the success of a property. The article is also able to aid those who looking to implement a property management system by helping them narrow down what they will need. The article poses questions toward the reader to see what they are looking for in a PMS.

This article demonstrates the way how relationship between the airlines (United) and the technology companies which serve as middlemen is build. According to the estimations, the airlines pay to the gds's about $18 per round trip ticket reservation, which results in 7 billion in fees that are payed to the gds's annually. The air companies consider these fees unfair in regard of the gds' performance. To compensate for these payments as well as to promote direct bookings, the airlines (namely, Lufthansa) have added a surcharge for any external bookings. GDS's, however, fight back and start litigations against Lufthansa. The decision on this case will either stop such a practice, or force other airlines to follow LH and add surcharges for gds's too. Another problem that airlines experience with GDS's is the presentation of non-standard products that the airlines offer. For example, it took the GDS's several years to correctly display the Ecomy Skycouch by Air New Zealand (buy 3 seats at the price of 2 to sleep across all of them during the long-haul flight). United is going to introduce its Basic Economy Seats with no carry-on luggage and no qualifying miles. However, they are not sure that the GDS' s will be able to display this product to the customers in a proper way so that they could fully understand what they are buying. The reason for that is that GDS's are mainly reluctant to invest in technologies that are focused on product differentation. In this regard, it becomes more difficult to compare fares since different set of services is included in different products. Thus, the customers might be mislead. Moreover, there are antitrust issues with the gds's. The airlines claim that Sabre has a stranlehold on the US domestic market. Such position allows it to ultimatum the airlines and voluntary decide on search display order. The airlines expect the GDS's to be more prone to partnership ralations. This would imply the fair compensation for what they add to the

This article, published in 2015, covers a study performed in Turkey to analyze factors in hotels that lead management to prefer desktop-based PMS over cloud-based PMS or vice versa. The study uses qualitative research to determine the reasons for the usage of PMS and the advantages and disadvantage of either system. The study found that, among others, significant factors that contribute to the form of PMS implemented by mangement may include the size of the property, reservation channels, and prior level of IT experience.