This article points out 5 information technologies that event planner can't (or shouldn't) be without. The first, and most obvious, is the smart phone. The author lists a few tasks that can be accomplished right from our smart phone, including making to-do lists, setting alarms for meetings, etc. the second technology is the SaaS Cloud App(s) that allows event planners to "access all details and execution aspects of an event from any web-enabled device...". You can also list this software to your CRM system which I think is really cool. The author goes on to discuss virtual events, social media and viral marketing, and lastly, ipads/tablets. She makes the claim that having events virtually and promoting your business through social media can save you time, money, paper, and resources in general.

This article, though dated back a couple years ago, I found really interesting because the author made certain predictions about what he believed would happen in the future with travelers and what channels they use to search for/book their room nights at hotels. The article touched on how important social media marketing "will be" (in real time, it is!). He also pointed out how "travelers visit 38 websites on average before purchasing their online travel package" and how the real challenge here is to get customers to use direct bookings to cut out or lower some of those expensive channel costs. Lastly, he also included mobile marketing, meta-search, and the growing importance of Google+. As I stated before, the article caught my attention because the digital marketing trends predictions made in the article have all came true!

The main focus of my article is about the financial connection between India and the U.S. The article discusses a few key issues about India and their tech support in relation to the U.S. It tells us that "India's burgeoning tech sector is responsible for creating more than 400,000 American jobs, according to a report released Monday that prompted calls from leaders in both nations to reform business practices so the industry remains a bright spot in an often unreliable global economy". The article goes on to list some more interesting statistics. For example, "The new study from the National Association of Software and Service Companies, a trade group representing Indian technology firms, said business deals between firms in the two countries have generated $22.5 billion in tax revenue for the U.S. since 2011". I feel that these two statistics are important because in too many cases, Americans feel that "foreigners" are coming to the U.S. and "stealing" all of our jobs. That is clearly not the case with every situation, as the article points out. The article further explains that India is seeking to ease the process of coming into the U.S. to work. They feel that if they are providing their highly skilled techs to come work here and/or gain their American education here than the process of getting the visa should be much more lax than it is for other countries. I don't know if I agree with that one, but I understand their point.

The main point of this article is to point out key features that you need to consider when you are upgrading your PMS in your hotel. It makes the point that choosing a new PMS is not easy, and it can get very complicated since there are so many on the market. One of the main points the author makes is that you should be looking for a system that has multiple modules, not just a Front Office Module for example. Another point the author makes is that some software companies have other parties involved when establishing their software, this is not a good thing since it may lead to you having to interact with a number of vendors which could take a good amount of time away from you, time that you could be using interacting with guests or doing a more qualitative time consuming task. You also want to make sure that your new potential software is compatible with third party software. "Review this list carefully to ensure the software you are buying is compatible with a large number of third party hardware, if not, this could get restrictive and influence your other partnerships". Lastly, the article discusses how you should check with the experience in the industry of software companies you are considering. Since your hotel runs a "mission-critical operation" you want to make sure that your PMS will indeed help stick with the mission of helping to enhance your revenue. I believe that these are great tips to follow by when looking to incorporate a new PMS, I also think the security of your new software should be added to the list as well; how secure is it from hackers?

My article this week is about how GDS (Global Distribution Systems) can be compared to a seatbelt. The author opens the article discussing the main reasons we still continue to use seatbelts; even though they aren't the most comfortable or fashionable items to use, they still do their jobs in saving our lives when it comes to a collision of some sort. The author is in favor of GDS and makes the claim that like seatbelts, the GDS may not be the most up-to-date or may not appear to be as nice as other local systems to each individual airline, but they get the job done and there are no other systems out there like it that we know of (no other systems that do everything he GDS system does that is). The main topic of discussion that the article is concerned with is the recent decision made by the company Lufthansa to start charging its customers an additional surcharge for using GDS systems instead of going through its own system. The author clearly makes it know that she doesn't believe Lufthansa when they say they are charging this additional surcharge because GDS is the most expensive channel to go through. "Because there's no reason to think that an airline should expect to distribute its products without any cost, Lufthansa's recent gambit seems more of a tactic for increasing lagging direct distribution... Its strategy seems to rest in shifting distribution costs to corporate buyers" claims Rose, the author of the article. The author also points out some of the draw backs of using agency portals, the main reason being that a customer cannot compare rates of other competitors and that agency portals cannot handle high volume transactions like the GDS can. It is also made known that there are costs that come with other channels as well, like the prices you pay for building airline websites and keeping them updated. The author concludes that "Given the history of negotiations between airlines and GDSs, it's impossible to know whether Lufthansa is using DCC as

This short article briefly discusses some of the ways in which hotels are taking more initiatives to be eco friendly and practice sustainability. This article also lists a number of statistics to support its claims. For example, according to the article, "150-room hotel can conserve 72,000 gallons of water and 480 gallons of laundry soap every year by placing the cards in its guest rooms". The cards that the article is referring to are the little "to save the planet" cards you may see when you check into a hotel in your bathroom, usually near your towels. In fact, the "green cards" are so important to hotels that some companies actually provide them for you so you don't have to make them yourself (for a small fee of course) such as the Green Hotels Association that the article discusses. One of my favorite parts of the article is the "10 Million Trees" initiative taken on by the Four Seasons. According to the article, "The hotel chain is celebrating its 50th anniversary by planting 10 million trees across the 34 countries in which it operates with the hope that the effort will help combat deforestation and global warming and attract more customers concerned about the state of the planet". This concept is truly amazing to me and it definitely should be an aid to help others in learning why "going green" is such a major deal and how seriously it effects not only our futures, but our everyday lives. The article wraps up talking about eco lodges in partnership with natives and why that is important when travelers are passing by.

((NOTE: The author already highlighted the article in yellow when I found it, my personal highlighting is in PINK. Sections 5 and 6 are not highlighted in pink because I agree with the parts that the author highlighted yellow in those sections; Diigo toolbar will not let you highlight over something that has already been highlighted.)) This article mainly focuses on the technological changes in the hotel industry in pertinence with storing hotel information versus the traditional method(s) used by hotels that involved little to no technology at all. The article lists six different points or examples and states that businesses, especially small or upcoming businesses, need to follow by these six trends. The part of the article that stood out to me the most when reflecting on the lectures and power points for this week is the first trend. The first trend speaks about a "cloud" software (which I am not really familiar with so excuse me if my explanation is not 100% sound) and announces that "around 85% of the queries we see from hospitality companies and hotels include a serious look at cloud computing". The author lists a few reasons why such a high percentage of hotels are doing it this way. He basically says that you do not need special staff or special training to maintain the system; the system maintains itself so you can have more time to focus on your guests and trends in their patterns. Also, as far as the cost is concerned, "upfront investment is lower with the cloud as there are no initial hardware costs or associated expense…". Even though I am not very familiar with this service just yet, I like the idea of freeing up employee time to go and interact more with the customers; attending to the customers' needs is the most important thing in my eyes. The article goes on to list mobility, social media, personalized systems, integration, and globalization as all equally important parts to this revolution of technology pertaining to the hospitality industr