"5 technologies event planners can't live without" was a unique read. The article begins with the number one technology the author designates as not being able to live without which are smartphones. Event planners are constantly in need to update their events, use the latest applications, set alarms for all events , look up phones number instantly by vendor and so on. What is then questioned is the systems in place before smartphones were introduced. Number two on the list is SaaS cloudapps better known as software as a service applications that are vastly on the rise. SaaS cloudapps enable meeting planners to access details and other aspects of events from any web device such as a smart phone or ipad. This is also valid with the ability to link event management systems to customer relationship management systems (CRM).Number three is Virtual events. The article presents many positives in hosting "webinars or live events" that include saving time, money and available resources. The meeting planner can fill "seats" easier and measure improvement for future events. Number four is social media and viral marketing. This is a major deal for event planners because not only they have the ability to market their events but attendees market for them: before, during and after. The article presents statistics about twitter, facebook and linkedin which support why social media and viral marketing are keys to success for event planners. Last but not least, listed as number five are Ipads and tablets. These devices simply allow event planners to have a bundle of information at their fingertips. In summary, event planners are constantly on the go and will always strive for perfection even during crunch time. Technology enhancements have allowed event planners to become more efficient and better resources for their clients.

This article is a series of several blog contributions for successful emarketing on Hotels magazine's website. "Will the Hospitality Industry Tango with Tingo" discusses the introduction of Tingo.com, a new Online Travel Agent (OTA) website affiliated with Expedia.com that guarantees its' customers to refund the difference if the price booked for the room drops after booking. This sounds great right? While of great value to customers, especially those who are money conscious, the article explains that Tingo.com is another industry basher that ultimately makes hotels appear to be ripping their customers off. This type of marketing tool should be two fold- both industry and advertiser friendly and an OTA website such as Tingo.com will potentially strain its relationship with business in the hospitality industry sooner than later. Tripadvisor is pointed out as an example of a major hospitality industry resource that has damaged its reputation with hotels and is continuing to do so. An analysis of Tingo.com is presented including the evaluation of several factors Tingo.com does not consider under its business model. The article deems both Tripadvisor and Tingo.com as "confused and misguided." In conclusion, this article presents valid points that I have never considered prior to reading about the challenges and perception some hospitality industry leaders have. From the customer perspective, both Tripadvisor and Tingo are highly favored for obvious reasons but not consistently for hotels and restaurants.

This article discusses how new demand of customers within the hospitality industry is driving current point of sale systems such as micros to re-term their systems to focus more on customers. It includes several factors that are potentially driving POS systems to be revolutionized. The possibility of POS systems becoming more "from the palm of your hand" is growing each day as more POS systems are converging with wireless devices. As other outside factors influence hoteliers to emerge and update their POS systems, the development and progress of having the most profitable POS systems requires close examination of what works best for each company. One example the article touched on was the change from regular cashier systems to IPad based interactive systems and interactive kiosks. In addition, the enhancements of POS systems overall seem to be increasing F&B profit-a section of the financial statement that was historically less profitable. As with all technology, It is best to refrain from making a large capital investment into emerging systems, starting slow and monitoring how the bottom line is increasing and specific areas such as Room revenue or F&B revenue is the ideal choice.

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This article reaches out and speaks to revenue managers within the hospitality industry. It first introduces the purpose of GDS systems and the factors you should consider when selecting a particular GDS to advertise with. From the information included in this article, it discusses exactly how beneficial advertising can be by including features of the GDS, stating how useful this tool is for the hospitality industry and travel agents, and the large opportunity to build product awareness in order to maximize revenue. Revenue managers can then learn how to purchase advertising and a suggestion of "teaser lines" -text that appears on the travel agents' shopping screen is given. This article ends by providing a description of a standard campaign operates and the criteria it goes by such as the display period, promotional period, city code/airport code, GDS outlet, and other options that may be targeted within searching for travel.

The Four Seasons Vancouver has conquered the highest rating for Eco-friendly hotels. This title and rating is only given to 30 hotels nationwide and is extremely competitive in nature. Any hotel has the ability to qualify and is evaluated in several aspects consisting of the following: operational areas, sustainable practices and community outreach efforts. The Four Seasons Vancouver has switched over to a unique heating system that is reducing gas emissions, installed newly efficient LED lighting that will last for up to 40 years, participates in an Eco-friendly laundry system for par linen, offers sustainable dining options and donates to local organizations. Along with public recognition, going green has perks that not only benefit the environment but the hotel as well. The Four Seasons Vancouver has taken many drastic initiatives that will be in place for years to come. This says a lot about this individual property and Four Seasons as a hotel brand. It's exciting to see the opportunity for more hotels to go Green and be the change that we all would like to see.

The goal of any business is increasing and exceeding the bottom line; in other words, profit. Those companies especially within the hospitality industry that have the ability to seek and implement new/ innovative methods to cut costs tend to be the most successful. One way hoteliers, restaurant owners, cruise lines, and other 24/7 operations within the hospitality industry will be able to cut costs is a simple new advancement created by Phillips- The 7 W master GU10 LED lamp with DimTone. This article discusses the the DimTone light, its features and the potential amount of savings it offers users in the hospitality industry. Many hotels, bars, restaurants, cruise lines and other hospitality businesses incur a huge expense from energy use due to the volume and demand of business. The article points out that this new lighting feature will save those within the hospitality industry a large percentage of money each month while still providing an inviting ambiance. The life span of the DimTone light is twenty times more than traditional halogen lights. One hotel that completed a full replacement of all lighting with the new DimTone light has seen costs reduced by 82% and an investment payback of making this change within only two years. If this is true for all hotels that have the ability to invest in this cost efficient change, the only question I have to ask is why aren't we seeing this more frequently? The opportunities for an increase in profit from year to year appear to surpass the amount it would costs to enhance all hospitality businesses and help the environment as well.