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nunes305

Capital Expenditures in Technology - 5 views

  • Obsolescence risk is the risk that a process, product, or technology used or produced by a company for profit will become obsolete, and thus no longer competitive in the marketplace. This would reduce the profitability of the company. Obsolescence risk is most significant for technology-based companies or companies with products or services based on technological advantages.
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    Capital Expenditures in Technology
Adam Herrmann

IT Investment-Calculating the value of an IT investment - 1 views

  • This article will give you the basic skills necessary to analyze and create a valuation for a proposed IT investment.
  • Basic IT Investment Analysis Terminology
  • Capital Expenditure (CAPEX)
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  • Depreciation
  • Cash Flow
  • Discount Rate
  • Net Present Value (NPV)
  • discount the net inflow less the net outflow into a single value. If the number is positive, then the project would add value to the organization and if the NPV is negative, it would lower value of the organization.
  • Inflows: The inflows or benefits resulting from an IT investment can be subjective and less exact. Often times, the benefit of an IT investment is savings in time, client satisfaction or other "soft" numbers.
  • Outflows: Outflows are typically easier to estimate but some can be subjective as well.
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    This article will give you the basic skills necessary to evaluate a proposed IT investment.These skills can be used in any industry including hospitality. At the beginning, it explains some basic IT investment analysis terminologies. Then it introduce two IT investment analysis methods: NET PRESENT VALUE; PAYBACK PERIOD. It also contains some link that would teach us how to use EXCEL to calculate data.
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    This article explains how important it is to analyze and interpret new forms of IT technology to make the best purchase or investment. The articles starts by describing terms used in IT Investment. The first term is Capital Expenditure, which is any expenditure not for the usual maintenance and upkeep of the hotel or restaurant. For example, a Capital Expenditure would be obtaining a new PMS or renovating your banquet facility. The next term is Depreciation, which everyone should know is the amount of money lost on an investment of the course of its life. The third and fourth terms are Cash Flow and Discount Rate. Cash Flow is "the movement of cash in and out of the business", and Discount Rate is "analysis based on the dollar being worth more today than in 5 years". The second part of the article talks about investment techniques used. Many methods are used to help make sound investment decisions like NPV. NPV is Net Present Value, which is an assessment of long-term profitability of the investment made by adding together all the revenue over its life and deducting the costs involved. Another technique used to evaluate an IT investment is the Payback Period. This helps to evaluate how long it will take to make back your initial investment in the IT. The article goes into grave detail on both of these methods and believe this article can be very helpful for hotel/restaurant managers and owners when determining which investment should be made.
krikooo94

Proximity Marketing Geofencing Versus Beacon Marketing: Which Is Better? - Propellant M... - 1 views

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    Proximity Geofencing marketing allows company to micro-target people based on where they go. Digital geofences can be placed around the perimeter of a location and will send passerby's advertisements regarding that location. Beacons run off bluetooth resulting in more indoor use due to range capabilities.
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    Thanks for sharing this article on Proximity Marketing Geofencing Versus Beacon Marketing. I learned quite a bit from this post, for example, the benefits of Proximity Geofencing Marketing; particularly, a) the ads will continue for up to 30 days after persons leave the location, b) this technology is compatible with multiple types of devices and c) less set-up time is required.
nunes305

What is green computing? - Definition from WhatIs.com - 1 views

  • Green computing, also called green technology, is the environmentally responsible use of computers and related resources. Such practices include the implementation of energy-efficient central processing units (CPUs), servers and peripherals as well as reduced resource consumption and proper disposal of electronic waste (e-waste).
  • The work habits of computer users and businesses can be modified to minimize adverse impact on the global environment. Here are some steps that can be taken:
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    "Green computing, also called green technology, is the environmentally responsible use of computers and related resources. Such practices include the implementation of energy-efficient central processing units (CPUs), servers and peripherals as well as reduced resource consumption and proper disposal of electronic waste (e-waste). One of the earliest initiatives toward green computing in the United States was the voluntary labeling program known as Energy Star. It was conceived by the Environmental Protection Agency (EPA) in 1992 to promote energy efficiency in hardware of all kinds. The Energy Star label became a common sight, especially in notebook computers and displays. Similar programs have been adopted in Europe and Asia."
sosor012

Why we care about location marketing - 0 views

  • tailor marketing messages at the granular level, based on where your consumers are, in real time
  • you could send a discount offer on a product or service by text message when a customer enters a pre-defined location
  • Delivering offers to target customers is the key benefit of location-based marketing.
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  • . Advertising on mobile devices captured the largest share of digital advertising in 2022 at $34 billion. (Overall, spend on digital marketing was a staggering $77 billion.)
  • Location-based marketing (or “proximity marketing”) delivers ads and offers to potential buyers based on their location. There are two ways to identify the locations of potential buyers: 
  • three primary methods of location-based marketing
  • Location-based marketing works best for brands or businesses with retail locations
  • location-based marketing lets marketers to deliver highly targeted messages that reach consumers as they go about their daily activities. 
  • Geofencing: Reach them where they are
  • Geotargeting: Reach them where they’ve been
  • Geoconquesting: Get them to go somewhere else
  • increase foot traffic and improve customer experience,
  • boost customer retention and loyalty.
  • Privacy is also a concern.
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    The article "Why we care about location marketing" discusses the pros and cons of location based marketing. Location based marketing delivers ads and offers to audiences based on their location by using 3 primary methods: geofencing, geotargeting, and geoconquesting. This in turn increases foot traffic, helps boost customer loyalty, and gives insight into what a customer wants; however there are certain concerns such as privacy concerns. All in all, in 2022 advertising via mobile devices captured the largest share of digital advertising at $34 billion.
chadidscha

GDS Technology : Overview, Pros Cons and the Future Ahead - 0 views

  • If you want to gain better marketing exposure without shelling out for additional marketing costs, investing in a GDS is a wise decision. The system places your property in front of numerous clients without dipping into your marketing budget
  • - GDS also reap the benefit of reaching untapped segments for your property.
  • Another perk that comes with a GDS is the ability to update product information in real time.
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  • As the industry becomes more collaborative and more inclusive, so does the technology. Some GDS firms are recognizing the need to include non-GDS, independent hotels in their searches in order to offer a better range of choices.
  • In addition to the positive economic outlook, the technology of GDS itself is proving to be a powerfully tool. With greater reach and increased visibility, GDSs make the jobs of agents easier, and in an information- based industry, ease of work is a high selling point. The GDS will have many more obstacles to face in its evolution, but the future looks bright for this inclusive booking software.
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    The article discusses the pros and cons of the GDS. It also addresses the role it plays for helping smaller businesses in standing out to a large group of potential customers. Furthermore, the GDS has gone through many changes since the 1970's, but it is still thriving and overcoming new obstacles today.
sydneywolfson

5 Ways Biometrics Could Change the Hospitality Industry | RoomKeyPMS - 0 views

  • Biometrics aren’t just used to enhance the guest experience. They can also help create in-house efficiencies as well, such as with a biometric-based system to track when employees
  • Check-in via facial recognition is already active at hotels in China. FlyZoo, a 290-room hotel located in Hangzhou, allows guests to select their floor and room during booking on their mobile app.
  • Skipping all check-in formalities may not always been an option, but fingerprint or facial scanning can help to expedite the process.
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  • First, by making guest rooms accessible only by fingerprint or facial scanning, it eliminates the needs to manage key card inventory and the headache of lost, stolen, or deactivated cards.
  • The use of biometric data can help to ‘announce’ guests, their information, and their preferences without them having to provide any additional information.
  • Requiring the use of a fingerprint to authorize any additional payments during a hotel stay, such as food and beverage orders, spa treatments, or in-room entertainment purchases, makes check-out billing quick and accurate.
  • As the population becomes more comfortable with the use of biometrics in everyday life — such as using our fingerprints or faces to unlock our mobile devices — they will come to expect that same ease of identity verification for other purchases or experiences, like travel.
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    Nothing ground breaking from what we have already heard. But the lack of response from the majority of the industry to implement is astonishing.
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    Rapid Check-in, Easy & secure payments, Personalized Guest Experience, Quick Payment all sounds really good but there's other uses, tracking employees.
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    This article talks about the biometrics in hotels. For example, In China, there is facial recognition to check into the hotel. Facial recognition can also be used as a "room key" as well.
chicao27

Customers' evaluation of mechanical artificial intelligence in hospitality services: a ... - 1 views

This paper provides an overview of everything discussed during the class week (HMG 6446). A study that evaluates different hotels around the continents examines the implementation of robots perform...

https:__www.emerald.com_insight_0959-6119.htm

started by chicao27 on 31 Mar 23 no follow-up yet
chicao27

In-store location-based marketing with beacons: from inflated expectations to smart use... - 1 views

The article offers an overview of the origin of this relatively new marketing technology. The study presents probabilities and strategies for introducing beacons in the system. References are from ...

technology hospitality

started by chicao27 on 08 Apr 23 no follow-up yet
bingkunwu

Hospitality Technology: Trends Shaping the Industry | UCF Online - 1 views

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    With the advancement of technology in the hospitality sector, much has been adopted to fit the new environment. And as technology aid, the interactive sense of technology across hospitality, some of the major trends that have begun to manifest are shaping the industry and the sector. Technology modified the advancement of utilities and different facilities to transition from electronic to digital in the 21st century. And thus, evoking the need for keyless entry. Hotels with integrated technology can allow guests to access their rooms through smartphones, kiosks, and sometimes plastic cards as keys. The initialization of voice command services such as Amazon's Alexa has been brought to offer a comforting experience as guests can interact and request reservations through Alexa. Robots have been used to adjust the scenes and operations of smart hotels. Thus, every facility within the environment becomes accessible in a digital way. This is also supported by advanced security and digital amenities, which offer numerous growth opportunities.
bingkunwu

Recapturing Sales and Catering Revenue: Technology's Vital Role - 0 views

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    Technology and Event Management
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    As the hospitality industry embraces the need to optimize performance with technology, it, therefore, assigns technology a significant role in its productivity. The article thus engages an appeal of how technology is monetized to aid the success of next-generation hotel sales and event management software. With the alteration of the market to fit and adopt the use of technology, it increases its chances of seizing opportunities to aid in the determination of space utilization, to better capitalize on the in-demand spaces that are available. The suitability of having to compare multiple venues, for cost and suitability aligns with the nature of overcoming the shortcomings of the market. Thus, the article is rudimental in highlighting such cases.
Sasha Bravo

EXHIBITFORCE WINS 2009 BREAKTHROUGH AWARD FOR PROJECT EDITION - 2 views

  • ExhibitForce, the leader in on demand 24/7 web-based event and project management, was recently awarded Honorable Mention for the TSEA Exhibitors' Choice Award in the category for Best Technology
  • User-friendly and easy to deploy, ExhibitForce streamlines workflow processes on a Cloud platform, with no tradeshow software required
  • ExhibitForce.com delivers on-demand, 24/7 web-based event and project management for event and marketing managers and trade show professionals. Through a focus on the delivery of a dynamic, flexible online application that can simplify, streamline and support event and exhibit management, ExhibitForce is the leading provider of on-demand event management tools, with over 40,000 end users powering over 115,000 worldwide events annually.
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    this article goes over the ExhibitForce technology features offered to event planners and the award they won for best technology. ExhibitForce is another example of the Cloud-based trend. they streamline event planning services together to make a more effective workflow. their services are available 24/7 and have a wide reach worldwide!
JIACHEN LI

Mobile Application for Events, Conferences and Trade Shows - 2 views

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    today i want to introduce the event2mobile. it is an industry-leading platform that allows event managers to give attendees a clear understanding, acquire the events information and participate the events through their mobile devices. event2mobile is used by global media groups as well as private events of Fortune 2000 companies across APAC, Europe and North America. people can install this app in their mobile phone. they can create a account and update your personal information in the app. you can invite other friends in this app like facebook. also you can comment the events and give some advises through the app. moreover this app can support the events survey after you attend the events and you can evaluate the events. also, the app provide the location of events and events details. finally, this app can make the guests enter the events more easily.
sharene25

The 4 Most Important Event Technology Trends for 2017 - Capterra Blog - 2 views

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    Event planning is the process of managing a project such as meeting, convention, trade-show, ceremony, etc,.This includes budgeting, establish timelines, food and beverage, developing theme, etc, which is time consuming. Thus, it is important to invest in a technology that support your day to day operations.Investing in a technology as great benefits such as it will save time when using an event management software it automatically records and tabulates data. It also keeps a track of your guests and help to eliminate human errors. A customer relationship management (CRM)platform can be use to keep notes on the guests attending the event. Overall it makes your job more fun. The article focus on the technology trend in event planning such as measuring engagement, facial recognition, viral reality and crowd screening,
katieprince313

Property Management System for hotels | Mews Hotel PMS - 0 views

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    I've known about this software since it won the Hotel Tech Report awards for the best Property Management System (PMS) of this year. Worth reading, this page explains all of its functionalities and the benefits that a software like this can offer to hoteliers. It's a great platform to investigate and discover where the present and future of hospitality are going.
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