6 Mega-Trends in Hotel Technology | News | Hospitality Magazine (HT) - 2 views
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Mobile ubiquity.
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To meet escalating guest expectations, 54% of hotels will spend more on technology this year, according to HT’s 2016 Lodging Technology Study. Their biggest priorities for technology spending, in order, are: payment security, guest room tech, bandwidth, and mobile engagement
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Mobile solutions in particular will dominate the list of capital investments this year — six of the top new rollouts have a mobile component, ranging from mobile keys, to mobile payments, to location-based technology (see fig. 2 below). Also high on to-do lists are improving data accessibility and security.
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I found this article very interesting as it covers some of the next technological changes the hotel industry would see. Hotel companies and property owners are spending lots of money to ensure they are able to satisfy modern day traveler's needs. As technology advances and more and more studies show travelers prefer to use their own mobile devices, companies have to constantly improve their mobile platform. Sooner or later hotels will have mobile keys that work via a phone on the customers phone or tabloid. Features like mobile keys, check-in, and communications via a mobile app will all require significant amount of investments by major hotel chains. All of these new types of feature also require more advanced security to protect hotel stayers while using the hotels' mobile apps. Over the long run the investment will pay off for large hotel companies as they will gain tons of data and data is very powerful and useful. I am interested to see how this affects small-scale motels as the investment in mobile platforms may not be feasible for an independent motel.
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This article discusses six of the new upcoming trends in the hospitality industry in regards to technology. The first is mobile ubiquity - meaning the amount of usability of guests using mobile devices to check in, make a reservation, or purchase. The second is integrating mobile data and the integration of such valuable data. Third would be the Enabling of guest room technology, such as on-demand content and room features. Fourth would be Future-proofing networks and ensuring safety from hackers or malwares. Fifth would be beefing up security. Sixth would be energy conservation to save money on wastes and energy consumption.
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Future proofing or building a more robust network infrastructure is the backbone and the most important part of any network model. It seems that newer buildings will have an advantage as they will have fiber optic installed as they are constructed which would be cheaper than replacing an entire existing copper network. This trend, will enable companies that have newer hotels to offer more services and meet the technological demand that their customers now expect.