Courses in this field teach you about event bidding, finance and accounting, project management and much more. Hospitality, events and tourism students often sit within one department and, understandably, they gain many of the same professional skills. Hospitality students tend to focus more specifically on the running of hotels, restaurants, catering businesses and events. They have lectures on quality control, the latest food and drink, front of house and housekeeping skills. On event management courses, an emphasis is place on the broader picture, for example, how do you plan, promote and run events? And the term events is incredibly diverse, including anything from a small wedding to a big corporate meeting or the American super bowl. Tourism students will learn all about how to manage the movement of people around the planet, and think about what the economic, environmental and social impacts of this movement are. Our national heritage, forests, coastlines and culture are dependent on tourism, and need to be managed by professionals who understand who travels, how they travel and why they travel. When natural and manmade disasters strike, tourism professionals need to know how to respond and how to help companies and destinations recover.

In any business, a solid marketing strategy is critical to building a brand, attracting new customers and maintaining loyalty. The hospitality industry is no different. Because customer loyalty is key, marketing managers and executives devote a lot of time and resources to building brand awareness and creating ongoing, interconnected campaigns. These marketing efforts usually include both print and digital collateral that target former guests while also attracting new clientele. However, this particular industry has a unique set of challenges that must be overcome. Understanding the importance of marketing in the hospitality industry can help you get ahead and stand out in the competitive job market. Companies in the hospitality industry use various methods to develop and maintain an effective marketing plan. The following are some of the general strategies that marketers use for brand success. Customers choose hotels and other hospitality services for a variety of reasons. From location to facilities and perks, companies have to be sure that they're providing what buyers are looking for. The role of marketers is to identify what factors make customers choose a particular hospitality service, and this requires extensive research. By speaking to current and former guests, monitoring customer reviews on websites, reviewing industry data and more, marketing professionals learn what makes a hospitality service stand out, as well as how it can be improved. If potential customers don't know about a service, they can't purchase it. That's where brand awareness comes in. Marketers make sure information on hotels, resorts and restaurants is easy to find and up-to-date. They can do this by buying ad space on relevant travel sites, creating an engaging website and collaborating with other, noncompeting hospitality services in the same market. Another smart strategy for attracting customers is to run promotions during certain times of the year, usually when business is

In the business world, as well as in many other fields, accounting is used to report (account for) an organization's money and other valuable property. Accounting is utilized by all managers in business and especially by those in the hospitality industry. In fact, in almost every hospitality job, accounting is important. Accounting in the hospitality industry is utilized every time a guest purchases food, beverages, or a hotel guest room. Accounting in business occurs even before a hospitality facility ever opens. This is so because business persons estimate their costs before they decide to build their facilities and often seek loans from banks to help them. Those banks will assuredly want to know about the proposed business's estimated financial performance before they decide to lend it money. Accurate accounting is important to many other individuals in the hospitality industry. The owners of a restaurant or hotel will certainly want to monitor their business's financial condition. These owners may be one or more individuals, partnerships, or small or very large corporations, but they all care about the performance of their investments. Investors in the hospitality industry generally want to put their money in businesses that will conserve or increase their wealth. To monitor whether or not their investments are good ones, investors will always seek out and rely upon accurate financial information. When it is properly done, accounting is simply the process of providing that information.

A property management system (PMS) can sometimes refer to an online program or software designed for residential or commercial property management. However, more often it refers to software used in the hospitality industry to manage the day to day requirements of running a hotel or resort. Some property management software can integrate with hospitality applications already running such as revenue and yield management programs, front/back office systems and point of sale systems, while other property management systems offer complete solutions by including all of these functions in their package. Property management systems are utilized by hotels of all sizes, resorts, casinos, and even conference centers and multi-property organizations. They can be based online with an application service provider (ASP), or hosted internally on the current computer systems of the business. Property management systems can be used to manage single or multiple properties, and basic functions might include features like these: guest check-in and check-out, guest profiles, tracking services, report generation, auditing, front and back office services, and security systems. Additional features are generally highly customized and can include amenities like restaurant or spa scheduling, housekeeping schedules, and gift card management. The hospitality industry benefits from a wide array of property management systems today; with the range of features and integrations to choose from, there is a program that can be tailored to the specific needs of every company. Today's property management systems help hoteliers boost efficiency. A well-designed hotel PMS can operate in a disconnected state even if internet access fails, preventing bookings from being lost. It will allow you to easily access stored data to provide a better guest experience. And it will allow you to simplify your operations and reduce costs. Keep these potential benefits in mind and you'll make the best choice as you ch

GDS also knows as global distrbution system is an advanced netwrok that us used by travel agents who sell and book travel products such as hotel rooms and packages for customers. Pretty much, when a hotel operator connects with a GDS, the operator will have access to all agnets within the GDS network such as, Booking.com, Expedia, Hotes.com, and so much more. Hotels that partner with GDS, will be able to promote their rates availability and packages to the GDS network which will then allow travel agent to finalise all reservations to their clients by having the accessibility to the GDS network. Hotels should and need GDS as their distribution strategy because, the number of bookings generated through a GDS generally outpaces that of direct bookings, revenue increases largely because the GDS places the hotel's information, availability and rates in prominent locations where it is easy for travel agents to find this valuable information, the GDS can help hotel managers uncover new market segments to promote their products to, and so much more.

Telecommunication has become the forefront in the hospitality industry, and it is a increasingly a vital priority for customers. Whether guests travel for business or pleasure, they always want to stay connected to their family and friends. In order for the hotel industry to choose the right telecom equipment that will fit the customers needs but also the hotels needs, they need to the following; effective and user-friendly telecom equipment, reliable and secure messaging software, and ample but dependable internet access. Hotel guests want the ability to feel right at home or right and their workplace when they are staying on hotel property, so having the best equipment available to a guest not only in their hotel room but also in other areas, such as library, conference room, pool area, restaurant, or even a bar. The guest wants to feel like they are handling their work business with no software or network interruptions, no matter what area in the hotel they decide to work from. With technology being such a top priority in the hospitality industry or any industry for that matter, ensuring customer satisfaction and repeated business, will anticipate a clients needs.Most importantly, before purchasing your in-room telecommunications equipment, it's best to have a good idea of your current and future telecommunication needs. Telecom equipment for the hospitality industry includes a variety of options. The most cost-effective approach is to acquire equipment with only the options you need or foresee a forthcoming need for.

After reading this article, it truly gave me a better sense that technology continues to grow within hospitality and customer service continues to be the focal point of every hospitality organization. The Keating hotel in San Diego, CA, invested in the RightHear app which provides visually impaired guests to navigate the property easily through the use of the RightHear app. Beacons (Bluetooth low-energy sensors) are installed throughout the property that enable playback of voice information in locations where they are installed. They contain a tiny, smart, self-powered sensor that uses Bluetooth technology to detect whenever a user is nearby. They can typically be found near entrances, restrooms, elevators, stairs or any other points of interest in the venues. The app picks up these sensors and reads the information to the user, allowing them to guide themselves throughout the hotel but also giving them the ability to call for assistance, if needed. The instructions are controlled on an online dashboard interface that is being updated by the hotel management. The Keating hotel is the first within the United States to provide such convenience for these guests, and they have been fortunate enough to receive positive feedback not only from the users but also venues who are intrigued by this implementation